I chose this week’s photo due to the sky I lived under this week. I live in the Tubbs Fire area, more specifically Sonoma County. It’s been a surreal week for me because the conflagration is near me yet I am spared by it. Please pray for my neighbors.
Indie Author Update
10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All via Duct Tape Marketing: “This is a bold statement, but hear me out. I have been earning a living from search engine optimization for over 12 years and I’ve tried every tactic at one time or another. Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed. Most SEO services have moved back onshore and “real” SEO is now an integrated part of holistic marketing.”
What Authors Need to Know About Crowdfunding Their Book: A Case Study by the Numbers from Jane Friedman by James Haight: “Crowdfunding a book is challenging, time consuming, and requires an author to expend a tremendous amount of social capital. Authors should not take this decision lightly. I found this out first-hand when I set out to crowdfund my debut novel Jack & Coke. It was a grueling process. Thankfully, by the time it was all said and done, I had exceeded my expectations. As an unknown author, I was able to pre-sell 334 copies of my book, raise $6,475, and bring my book to market. The outcome thrilled me, but it certainly wasn’t easy.”
How to Profit from Ebook Self-Publishing from Sabrina Ricci: “Not too long ago, first-time novelists had to send their printed manuscripts to multiple publishers before getting published—if at all. If they play their cards right, today’s novelists can skip the publishing houses and agents and earn money through self-publishing. Ebook fiction, in particular, does extremely well. A number of authors have earned incredible sums with their popular ebooks, like Michael J. Sullivan, Lisa Genova, and Hugh Howey. While you may experience insta-fame from your experience, there are ways to improve your profits.”
How to Improve Your Social Media Content With Psychology Principles from Jeff Bullas: “Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond to some posts while completely ignoring others that, to all intents and purposes, seem to be identical?”
How Indie Authors Can Stop Worrying and Learn to Love Book Marketing by Belinda Griffin: “I don’t know how, don’t have time, don’t have a budget and I don’t want to be salesy or spammy. I have heard all these excuses and more and they all mean the same thing: I don’t want to market my book. That’s a shame, because if you don’t do it, no one else is going to do it for you, and your book will remain invisible, meaning no one can buy it or read it.”
See how to perfect your profile to get more followers and clicks on Twitter! from Social Quaint: “Strategically crafting your Twitter profile page is a huge factor in growing your following. It’s as simple as that. If you’re active on Twitter, people are coming to your profile page.”
Quote of the Week
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical tips for marketing your books on the social web
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