I recently interviewed Dave Chesson of Kindlepreneur.com as part of the Conversations with Frances series. Dave was lively, funny, down-to-earth, and incredibly informative. He may understand Amazon better than Amazon itself. If you want to learn how to make your books rank higher on Amazon, listen to this interview and be sure to visit his website.
Book Marketing with Dave Chesson
Amazon Kindle Book Description Generator – This tool is available on his website for free! Use this tool to create beautiful descriptions without knowing how to use html. Enter Book Description Generator in Google to find it or go to Kindlepreneur.com.
Kindle Calculator – This tool can tell you how well a book is doing on Amazon. It also tells you how many books per day the author is selling so that you know whether the author is making money and whether the subject matter is worthwhile to write about. Maybe there are a lot of books on that topic but the authors aren’t making a lot of money vs. another topic where authors are making a lot of money. Now you know if there’s a market on Amazon for the book you’re thinking about writing. Dave said: use it for good. Use it to determine how a niche is doing.
Amazon ads – Dave is a big fan of Amazon Marketing Services. People go to Amazon for books and they’ll see your ad when they are buying a book. Facebook ads are wonderful but we don’t go to Facebook to look for a book. We go to Amazon to look for books. On Amazon, someone may have a hankering for a sci-fi military book and there is his ad for a sci-fi military book. AMS gives the author the ability to make it so the right market will see your book. That doesn’t mean you will get the sale. They will put the book in front of people. If people don’t click on your ad, either your cover isn’t enticing or the title isn’t right. If they do click but don’t buy, usually the problem is the book description. So AMS indicates where in the funnel of your sales process there ‘s a problem.
Dave created a free course on Amazon advertising for authors.
Back Book Blurb – use this search term to learn how to write a book description.
One tip when writing a book description – Spend 80% of your time writing the first sentence. That first sentence is the hook. Think about an engaging, reaffirming, curiosity-driving first sentence.
What factors are important for ranking high on Amazon? There are two kinds or rankings: category ranking and keyword ranking. Category ranking is where you’re trying to be a best seller in a particular category. With keyword ranking, Amazon presents a list of keywords (its search engine is called A9) and Amazon tries to figure out which book you want to buy. A9 tries to figure out which books should be at the top and the bottom. No-name authors can do well because they can be discovered every day on Amazon. Know which things you want your book to show up for and then know which things will help you to show up on the top. Books that show up on the top get 27% of the clicks. If you are No. 2, you’ll get only 13% of the clicks. If you’re No. 4, you get one-fourth of the traffic that No. 1 gets. How do you get Amazon to move you up to No. 1? Amazon’s algorithm is about 1 thing: to make Amazon the most sales. So the conversion rate determines who is No. 1. Tip: Instead of giving people the link to your book, give them the keywords to find your book.
What are the top elements of book marketing? Having a plan. Marketing should begin when you decide to write a book. They day you say I need to write this book is the day you need to start marketing it. Keyword research is one of the first things you need to do.
New authors need to do the research to make sure there is a market for their books.
Short-term as a new author: write to the market. Long-term as an author: build your collection, build your email list
The way to get fiction readers to sign up for your email is to write that first book with the intention of having a prelude or back story, which you’ll provide for free to your email list.
Facebook ads are a wonderful platform for fiction authors.
Email lists and platform are very important. He can’t stress the email list enough. Drive reader relationships to the next level by writing good emails.
Author bios are important to cultivating relationships and building your brand.
Articles to find based on these keywords via Google:
- Back book blurb
- Kindle keywords
- Fiction keywords or fiction kindle keywords
- Book Description Generator
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
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