The focus for this week’s Indie Author Weekly Update is on social media networks. You’ll find tips about Facebook Groups, Snapchat and YouTube. I hope you like this week’s selection.
Indie Author Updates
What is Facebook Stories and how does it work? from Pocket Lint: “Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all your friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch.”
Why You Should Market to Grow Your Author Platform–Not to Sell Books by Matt Aird from TheBookDesigner.com: “As authors, we’re responsible for spending our advertising dollars and marketing time in the most efficient ways possible. We don’t have five- or six-figure advertising budgets, or a team of people working around the clock. We need to get maximum impact from every single dollar and minute we invest. What most authors might not consider however, is that there are two ways we can advertise. We can advertise to sell books now. Or, we can market to build an Author Platform.”
Marketing tools for any self-published book by Paul Jarvis: “The advice you see on blogs telling you how to get people to buy your book is all pretty much awful. Guaranteed in 5 easy steps! This isn’t because of bad intentions or even some sort of trickery, it’s just that there’s no one-size-fits-all solution to generating sales for your book. You can achieve success—however you define success—by doing practically anything that goes with or even against current advice online for self-published book marketing. The “self” in self-publishing means you’ve got the reins.”
18 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner from HubSpot: “Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t even know they exist. In July 2017, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.”
The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach from Buffer: “Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years. More than 1 billion people around the world use Groups. And more than 100 million people see Groups as the most important part of their experience on Facebook. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.”
Quote of the Week
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical tips for marketing your books on the social web
Join Dave Chesson of Kindlepreneur on Wednesday, August 9 at 11 am PST as we discuss Amazon and the best book marketing strategies.