This week’s Indie Author Weekly Update includes posts from Helen Sedwick, Jane Friedman, Penny Sansevieri, Joel Friedman, and Orna Ross. You’ll find posts about piracy, resources for authors, marketing, and top blog posts for the first half of 2017.
Why the picture of the Labrador retriever pup above? We’re now in the dog days of summer. How are you spending them? (I’m just trying to stay cool!)
Indie Author Update
Digital Piracy & Illegal Downloads: Author Options by Helen Sedwick from BookWorks: “Sooner or later, every author suffers that dreadful experience of finding websites offering free illegal downloads of her book. For most of us, our first reaction to such digital piracy is to send a nasty email or better yet, hire an attorney to write one for us. After all, someone is stealing our work! Wait! Before you pay hard-earned money to an attorney, let’s look at less expensive options.”
50 Kickass Resources for Indie Authors by Penny Sansevieri: “This list I’ve compiled is in no particular order, and if there’s a resource you use religiously that we’ve left off please, please share it and give them some love – that’s what this is all about. I’m not doing this to kiss any rings; I’m doing this to help you become a better author. I encourage you to work through this list, check them all out, and bookmark the ones that you vibe with, or the ones that meet your needs right now.”
Top 10 Blog Posts of 2017—Cover Design and Book Marketing Dominate from Joel Friedlander: “In the first six months of 2017, traffic on the blog has been robust with 637,811 visitors, serving over 1 million page views. As we continue to offer high-quality content from experts and passionate newcomers to the field of indie publishing, our goal remains the same …”
Sell Your Book without Selling Your Soul with Orna Ross [Podcast]: “So many authors complain about marketing, seeing it as conflicting with their creative work. In this session, Orna Ross argues that this is a misunderstanding and that book marketing is just another form of communication with potential readers.”
The Marketing Rule You Can’t Forget from Jane Friedman: “When I work on a project—with clients, but particularly with my own writing—I start by acknowledging a blunt but important truth: Nobody cares about what I have made. How could they? They don’t know what it is. And if they do know, still the average fan cares a lot less than I would like them to care. This too is undeniable—how can they care much about something they haven’t experienced the benefits of yet? They haven’t spent years living and breathing this thing like you have—not yet anyway.”
How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic] from HubSpot: “When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it’s worth your time, and let that thought process influence whether or not you press play.”
Quote of the Week
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
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