As you know, before you can create a Facebook page you first need a Facebook profile. So I created a Facebook profile first and then the page. When my client logged in, he only saw the profile and assumed that the profile was his page.
I think part of the problem stems from the fact that people tend to use the term “Facebook page” loosely. A Facebook profile isn’t a Facebook page, and vice versa. And, yes, you need a somewhat informal profile before you can create a page.
Just to continue the comparison a bit further, on a Facebook profile you have friends and you can send and accept or deny friend requests.
But on a Facebook page, you have fans and people who like your page become fans. Also, on pages you can purchase advertising.
So now that we understand the Facebook profile vs. Facebook page dilemma, let’s look at how to create a top-notch Facebook page, shall we?
How to Create a Facebook Page for Authors
First, go to your Facebook profile, head to the top blue taskbar and click on the arrow. Select Create Page from the drop-down menu.
Next, you will navigate to a page where you’ll select the type of page you want. The category that makes the most sense for authors is Artist, Band or Public Figure. From the drop-down menu, select author and type your author name. For example, on my page my name is Frances Caballo, Author. The comma and the word author distinguish my page from my profile, which is Frances Caballo. (In the example below, I created a fabricated name, Caballo Example, for the purpose of writing this post.)
Your next step will be to upload a profile picture (avatar) and your cover image. Make sure these are the same as the ones you use on Twitter and other social media networks.
To create your banner image, navigate to Canva.com. Select Facebook Cover from the menu.
Next, select a text template or use your favorite font.
I always use Canva to create my Facebook cover images and banners for other social media networks. For the cover image below, I uploaded a copyright-free image, added my tagline, and then placed two book covers on it. Voila!
Next, Facebook will ask you to create a unique username so that you can be tagged in images, videos, and posts. You’ll find this in the About section.
Review Your Facebook Settings
Your next step will be to review more of the About section and the Settings. This can be a lengthy process. Here are a few settings to review. Note: The blue arrow denotes where you’ll find your settings:
In this example, I allow fans to post to my page but I review the posts before they appear on the page.
In the next sections, I allow people to contact me via a private message. Under tagging, I allow others to tag photos and videos that I publish. In the third example, you have the option to hide your page from certain countries. I’ve decided not to do this.
In the next two settings, I don’t restrict my page to anyone younger than 13. So far I haven’t blocked certain words you can certainly do this.
If you want your page to be recommended, be sure to click this box.
In addition to the above settings, you’ll find settings for message, notifications, post attribution, etc. So spend twenty minutes and review all of them so that your page will be set up exactly as you’d like it.
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
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