Looking back, I can’t help but wonder how anyone could have thought Facebook would disappear from the digital world.
Au contraire. Today, Facebook is thriving with 1.7 billion monthly active users (and 1..4 billion daily active users) and Google+ seems to be slowly deflating like a balloon losing air.
When Google+ first surfaced, plenty of social media experts praised it. Within several months, Farhad Manjoo, a technology columnist for Slate, openly predicted the demise of this network and declared it a “ghost town.”
[clickToTweet tweet=”Google+ feels like a ghost town today via @CaballoFrances” quote=”Google+ feels like a ghost town today”]
It feels like a ghost town today. Doesn’t it? There are some dedicated users. Here are some numbers from Sprout Social, an analytics program, to consider:
- 74% of users are male
- 26% of users are female
- 55% of users are from the US
- 18% of users are from India
- 6% of users are from Brazil
- 5% of users are from the UK
- 4% of users are from Canada
I also found this from Forbes:
Enge extrapolated this analysis across the 2.2 billion users on Google and concluded that while the ‘active profiles’ on Google+ amount to 111 million users, only 6.7 million users have 50 or more posts ever, and only 3.5 million have 50 or more posts in the last 30 days.
Compared to Facebook and Twitter, the performance the user base for Google+ is dismal.
[clickToTweet tweet=”Facebook is thriving, Google+ isn’t via @CaballoFrances” quote=”Facebook is thriving, Google+ isn’t “]
Google+ tried to boost interest in its platform by requiring everyone who used Gmail, YouTube, or other Google products to sign up for Google+. But what happened? There are a lot of empty accounts.
According to TechCrunch, the circles turned out to be too complicated for a lot of users and people weren’t allowed to create accounts with pseudonyms. Google+ eventually reversed its decision about pseudonyms.
Last year, Google+ relaunched its platform with a focus on communities and collections. I don’t think that at that point, anyone cared. (Collections are a way to group your posts by topic. You can share each collection publicly, privately, or with a particular group of people.)
I bring up the topic of Google+ because last week I deleted the Google+ comment moderation plugin from my blog. I just don’t see many writers who actively read my blog on Google+. In fact, I don’t recommend Google+ to authors anymore.
Google+ had a storied beginning yet today it does feel like a ghost town.
Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical Tips for Marketing Your Books on the Social Web