The next episode of Conversations with Frances features Jane Friedman. Jane is a columnist with Publishers Weekly, a professor with The Great Courses, and she’s been a keynote speaker at several writers’ conferences. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the N
ational Endowment for the Arts and the Creative Work Fund. On November 1 – Tomorrow! – at 11 am Jane will share her thoughts on book launches. She’ll also be available to answer your questions. Join us on November 1st, Tomorrow!
Do you ever get sick of social media? Come on. Admit it.
I think you know what I mean. The cat videos, the political diatribes, and the men telling you how beautiful you are and with $5,000 they could fly to your location and take you out on a smashing date. Haven’t received any of those messages yet? Consider yourself lucky. What about those pictures of meals that just don’t look that appealing? I’ve seen my share of them.
We all go through periods of social media doldrums. Or some might refer to the syndrome as social media aversion. (Let’s be completely honest here.) What characterizes the syndrome is the feeling that we know we need to keep up our posting schedule on social media, and yet we’re just not up to it.
It happens to me so I know it must happen to you too. (I know I’m never supposed to get tired of social media but, hey, I’m only human.)
What especially turns me off are the political messages. Facebook users who call Trump supporters stupid. Trump supporters using the hashtag #AnyoneButHer on Twitter, among other hashtags and images. I don’t know about you, but I’ve unfollowed quite a few people on Facebook just because I no longer want to see those types of updates in my newsfeed.
I really don’t.
In fact, I’d rather have a newsfeed with just cat videos (hey, I’m a dog person) than the name calling that arises during this political season. My fear is that the name-calling won’t end after the elections. But there’s always hope, right?
So what can you do when you’re feeling apathetic about social media? I have some suggestions.
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10 Steps to Revive Your Interest in Social Media
- Take a three-day vacation from social media. That’s right; I actually said that. I think your fans and followers will understand.
- Using Survey Monkey, survey your readers about what topics they’d like to see you post on your blog and your social media.
- During your time away from social media, focus on your blog. Once your survey is over, either write several blog posts or spend time brainstorming post ideas for the next couple of months.
- When you return to social media, first focus on engaging with your readers. Then promote your colleagues. Lastly, return to the 80/20 rule of promoting other people 80% of the time and 20% of the time promoting your books, blog posts, stories, etc. Use the results of the survey to plan your upcoming social media posts. You can even create an editorial calendar.
- Demonstrated a renewed interest in sharing images, quote images, captivating images, and fun memes.
- Mix up the times that you post on social media.
- Vow to include more personality in your Facebook posts.
- Re-evaluate the social media networks you use. Make sure that you’re investing time in the social media networks that your readers use. Read this post to help you make that determination: Authors: Use New Pew Center Results to Better Reach Your Readers.
- Include some personality in your posts.
- Focus on your readers. Retweet them, answer their questions, share their Facebook posts, save their images on Pinterest, etc.
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Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical Tips for Marketing Your Books on the Social Web