I spent last week in Monterey and normally I have a lovely time in this coastal community where I was born but the smoke-filled air was a constant reminder of the dangers of the Soberanes Fire in Big Sur and Carmel Valley. There are numerous fires in California right now and we’re constantly reminded of the danger as dry, brown hills cover the state and surround my community. I can only hope that the fire crews remain safe, no more lives are lost, and that the winter brings plenty of rain. I hope you’re having a safe summer. Oh yeah; I hope you enjoy this week’s Indie Author Weekly Roundup too!
Working With Cover and Interior Designers from Joel Friedlander and by Jennie Nash: “Almost every publishing professional advising self-publishers says the same thing: focus on editing and cover design. Those are the two most important elements of your book, the ones that will make the biggest difference in how your book is re-ceived and how it will sell. We’ve already discussed how working with a good editor can help make or break your book, so now let’s take a look at the importance of good design, both inside and out.”
How to Get More Speaking Gigs (Even If You Don’t Have a Lot of Speaking Experience) from Jane Friedman and by Dorit Sasson: “Just for the record, speaking gigs don’t have to be a full-fledged two-hour workshop or a fancy TED Talk–type setup; they can be as simple as presentations at libraries, talks at fundraisers, and even webinars. You won’t always get paid, but coupled with selling copies of your book (which I’ve done), these types of speaking engagements are a great opportunity to increase your visibility and to build a network of fans and contacts.”
6 Tips for Better Facebook Video Ads by the Social Media Examiner: “Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. In this article, you’ll discover six tips for using video in your Facebook ad campaigns.”
Why I Love iBooks from Indies Unlimited: “You might not realize this, but you love iBooks. In early 2010, Amazon was the only place to sell eBooks, and they paid authors a 35% commission. Then iBooks announced they would be inviting authors to sell in their store. Amazon responded by increasing their payout to 70%. So, if you sell a book online and make 70% commission from it, then say it with me: I love iBooks.”
Authors: Here’s All You Need to Grow Your Email List from The Write Life: “If you’re an author who reads about book marketing, it’s already been hammered into your brain that your email list is your lifeline to long-term success. Why? Because your email subscribers are your peeps. They are the readers who love you so much they want to connect beyond the books themselves, and are the most likely to buy release after release as your body of works expands.”
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About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Find all of my books in one place.
You’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:
- understand the new formula for saving time
- learn how to become a more effective and efficient marketer
- find cheat sheets for vocabulary and hashtags
- learn about the apps that will best help you save time while using social media.
“… 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields.” ~~ Julia A. Bestry