There’s a theme to this week’s Indie Author Weekly Roundup: book launches and book marketing. It’s an apt theme since knowing how to market your books is likely what you think most about, right? I hope you enjoy this week’s selection of posts on these two topics.
Using Fiverr for Affordable Book Covers – from BookWorks and by Randy Staples: “Ever wondered about Fiverr? A few weeks ago I needed a strong, professionally-designed cover for a forthcoming book, and like many indie authors I didn’t have a lot of money to spend on it. How could I get a good cover from a graphic designer on a crimped budget?”
11 Ways to Overcome Marketing Dread from Digital Book World: “I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their titles in digital or print format, they all said the same thing: they were aware that they should participate in marketing their own books but dreaded the chore.”
How to build an audience from scratch from Jean dePaula of Mixtus Media: “If you need to build an audience from scratch, or if you need to breathe new life into you current audience, here’s the process that you should follow. I’ve broken them down into three sections: Prep, Plan, and Build.”
[clickToTweet tweet=”How do you market your books? Prep, Plan and Build @CaballoFrances” quote=”How do you market your books? Prep, Plan and Build @CaballoFrances”]
10 Steps to a Successful Book Launch from Jenny Hansen: “Launching a book—especially a debut—is an utter whirlwind of excitement, sobering facts, and unknowns. (We won’t even touch upon the extreme terror that hits from time to time.) But within this chaos, there are ways to tackle it all and stay sane. Let’s take a look at a few ways I manage a launch.”
Marketing a New Book: 6 Tactics Authors & Publishers Love by Diana Urban: “When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about most. This post reviews those tactics, with examples from authors and publishers.”
[clickToTweet tweet=”Create buzz & generate sales with this week’s indie roundup @CaballoFrances” quote=”Create buzz & generate sales with this week’s indie roundup “]
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About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.
You’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:
- understand the new formula for saving time
- learn how to become a more effective and efficient marketer
- find cheat sheets for vocabulary and hashtags
- learn about the apps that will best help you save time while using social media.
“… 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields.” ~~ Julia A. Bestry