As an indie author, how do you succeed in today’s publishing landscape? I hope today’s roundup will help to provide some of the answers you need. You’ll find posts by Elizabeth S. Spann, Carla King, Jane Friedman, and a post I wrote for Joel Friedlander. When you’re not writing and working on your marketing, I hope you take time to enjoy the sounds and beauty of a beach near you.
Indie Author Roundup
Distributing Free Books by Elizabeth S. Craig: “It used to annoy me when I’d read about how important it was to offer a free book to readers for newsletter signups or as rewards for newsletter subscribers. The advice was all well and good, but it rarely got into the nitty-gritty of it. How exactly were we supposed to give away these freebies? Surely I wasn’t expected to monitor signups and send out individual emails to subscribers?”
[clickToTweet tweet=”Do you give away free books to entice email signups? @CaballoFrances” quote=”Do you give away free books to entice email signups? “]
Note: I use BookFunnel to distribute free copies of my books but in this post Elizabeth discusses syncing Instafreebie with MailChimp. If you distribute ebook advance review copies to readers, this is a post you need to read.
Blasty, Piracy & Phishing on the Wild, Wild, Web by Carla King via BookWorks: “Blasty is an online tool that monitors Google for illegal copies of your content and allows you to remove them with one click. The product is in beta and you can get free access now. I signed for the early beta of the service in 2015 and then promptly forgot about it. Then, a few weeks ago, Blasty’s system alerted me by email that several of my books were being advertised as free downloads at a number of sites.”
[clickToTweet tweet=”Have you signed up for Blasty to monitor wrongful giveaways of your books? ” quote=”Have you signed up for Blasty to monitor wrongful giveaways of your books? “]
Note: On the basis of this post, I’ve signed up for Blasty and I recommend that you do to. I’ve seen my first book publicized for free on a phishing site and I plan to report it to Google.
Maverick women writers are upending the book industry and selling millions in the process from Quartz: “Romance novels, home of heavy lids, hot breaths, and grabbed wrists, have long been the embarrassing secret money-maker of the book industry. But today, a renegade generation of self-published authors like H.M. Ward are redefining the romance novel, adapting to digital in a way that has long-lasting lessons for the book industry.”
Note: Be sure to check out the graph on U.S. fiction book sales by genre.
A Definition of Author Platform by Jane Friedman: “Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.”
Note: In this post, Jane gives a definitive definition of what an author platform is.
New Post I Wrote for Joel Friedlander’s Blog this Week
Reader Audiences and Analytics: What Do They Really Reveal?: “When I ask authors whether they know who their audience is, I’m surprised when some of them reply, “everyone should read my book” or “everyone will like my book.” Well, not exactly. If you write grammar manuals or cookbooks, you may be under the false impression that everyone needs your book. But everyone won’t buy it or even think that a grammar reference, dystopian novel, or low-fat cookbook would be worth its purchase price.”
The Man Booker Prize Longlist Revealed this Week
The Man Booker Prize longlist of 13 novels for 2016 was announced this week. Four debut novels made the list and publishers large and small are represented this year, including five books from independent publishing companies.
About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.
You’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:
- understand the new formula for saving time
- learn how to become a more effective and efficient marketer
- find cheat sheets for vocabulary and hashtags
- learn about the apps that will best help you save time while using social media.
“… 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields.” ~~ Julia A. Bestry