Here’s another edition of the indie author roundup. This week’s post focuses on marketing, including the importance of keywords and metadata.
The weekend is a few hours away and isn’t that wonderful? I’ll spend time volunteering at a dog and horse rescue today and then spend my weekend hiking and cycling. I love spending time outdoors on weekends. Do you? Let me know what you like to do on weekends, other than reading and writing, of course.
News for the Indie Author
Anatomy of the Bonus: Checklists, Cheatsheets, Worksheets, and More by Joel Friedlander of TheBookDesigner.com: “One of the constants in the internet marketing world is the awarding of ‘bonuses’ with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value. By ‘extra’ we mean that a bonus is something added to something else, perhaps a thing you weren’t expecting. And an extra has to please us, or add real value, to be considered a ‘bonus.'”
Note: Joel is absolutely right. Never hesitate to give your readers a surprise bonus, especially when you sell something to them.
[clickToTweet tweet=”Surprise your readers and buyers with bonuses via @CaballoFrances” quote=”Surprise your readers and buyers with bonuses”]
Why Keywords Are So Important from Kadaxis: “Crafting effective keywords to add to a book’s metadata, could be one of the highest return marketing activities to increase online sales potential. This post examines why keywords are so important, and how they affect discovery on Amazon.”
Note: How do most readers search for books on Amazon? By keywords so pay attention to the ones you select for your books.
Metrics Are Worthless…So What Should You Focus on Instead? from BookWorks and by Penny Sansevieri: “In today’s tech-savvy world, nearly everything can be measured by metrics: Facebook profile picture likes; Twitter followers; YouTube video views, etc. Big data is a big industry and metrics seem to drive marketing efforts and other online behaviors. However, “metrics” is a word I’ve learned to hate. In sixteen years of running Author Marketing Experts, we’ve learned that focusing on metrics alone is a fast way to tank your marketing plan. While metrics give you a tangible measurement in the relatively intangible world of feelings, and they’re great for running ads or website data, a focus solely on metrics means we don’t always see the forest for all the trees.”
[clickToTweet tweet=”Metrics alone is a fast way to tank your marketing plan @CaballoFrances” quote=”Metrics alone is a fast way to tank your marketing plan”]
Note: A coordinated approach to marketing always works best. Try several strategies, then settle for those situations that are most worth your time and effort.
Laying Track: Tracking Ebook Links on Google Analytics by David Kugler and from TheBookDesigner.com: This month, I’m going to teach you how to build links from your ebook that can be tracked in Google Analytics.
Note: This is a great post from David Kuder. It’s a must read!
Quote of the Week
About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.
I have exciting news! My newest book, Social Media in 30 Minutes a Day, is now available for presale.
In eleven chapters, I help you:
- understand the new formula for saving time
- learn how to become a more effective and efficient marketer
- maintain quick cheat sheets to vocabulary and hashtags
- learn about the apps that will best help writers save time while using social media.