I was talking with a friend recently, and she asked me what I’d be publishing this year. I told her I’m writing three books: the Goodreads book I just released, a time management book, and a comprehensive book on social media. She asked me how much they would cost. I haven’t decided on a price for the paperback of the last book I’ll release this year, but the ebook will be about $4.99. She said, “That’s expensive for an ebook.” Really? I tried to explain to her the costs indie authors incur: their time, editing, book covers, and book formatting. When you consider the costs, I don’t think a comprehensive book priced at $4.99 is too much. So my message this week is don’t fall into the trap that all of your books need to be priced at $.99. You’re worth more than that. Now tell me what you think about book pricing. Note: I do lower the price of my ebooks after they’ve been on the market for a couple of years and when I’m preparing a massive update.
Here’s the Social Media Weekly Roundup
Using The #Audiobook Service ACX via Self-Published Authors Helping Authors: “I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.”
Note: If you write fiction, consider having your books available in as many formats as possible to give your readers options. I think audiobooks work well for some nonfiction as well.
Content Creation Hacks: How to Quickly Produce Valuable Content via Social Media Examiner: “I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency Brand Driven Digital. Nick is also the author of Get Scrappy: Smart Digital Marketing for Businesses Big and SmallNick explores easy ways to create quality content. You’ll also discover how to repurpose recent and historical material.”
Note: I enjoy the posts on Social Media Examiner but don’t usually recommend them for authors because writers aren’t this blog’s primary audience. However, I think this post can apply to anyone having a problem developing valuable content that their readers will gravitate to.
[clickToTweet tweet=”Easy ways to create quality content for your readers via @smexaminer” quote=”Learn easy ways to create quality content for your readers”]
Everyone’s Getting Into Video. Should You? by Jane Friedman via Writer Unboxed: “Unless you’ve been garreted away working on the Great American Novel—and maybe you have!—you’ve probably noticed that video is becoming a big deal. There’s high market demand for it, and we’re all spending more and more time watching video online, which means more advertising money is moving to video indicate that video advertising is now growing faster than social media advertising. As a result, Facebook is now paying big bucks to celebrities and others to produce high-quality video, in addition to rolling out Live Video functionality to all users.”
Note: This is the smartest piece of advice of videos for authors I’ve ever read. What I’ve believed is that just because Periscope, Blab, Facebook Live, and YouTube are available doesn’t mean that every indie author needs to jump on every new feature that arises from the social media landscape. What your decision always come down to are these two questions: Who are your readers? Do they use these sites? How much time will these new endeavors detract from your writing?
[clickToTweet tweet=”Who are your readers? Do they use these sites? @CaballoFrances” quote=”Who are your readers? Do they use these sites? “]
Quote of the week
And while it’s popular to hunker down in the bloggoria and shoot the breeze about the “sweet spot” between $2.99 and $4.99, what frequently is not mentioned is frequency: how many of those things do you have to sell at $3.99—even if you’re getting 70 percent—to put together an income? Porter Anderson from Writer Unboxed,
Books’ Prices and Writing’s Value: Careful What We Asked For?
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Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Social Media Just for Writers, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.