I hope you enjoy this week’s social media updates for authors. There’s a lot of information packed into today’s Weekly Roundup, including information on Facebook’s newest feature, the importance of video, and the introduction of Pronoun. Read and enjoy.
ALLi Watchdog Report: Pronoun from Alliance of Independent Authors and by John Doppler: “Pronoun’s streamlined interface for uploading and formatting ebooks will be a delight to those who find KDP daunting. The step-by-step guide prompts the author for any necessary information along the way.
“After selecting an ebook template and uploading your Word document, Pronoun converts your manuscript into .epub and .mobi versions which are yours to do with as you please. The setup process does not offer assistance in formatting your document, but a test document I uploaded with basic formatting converted cleanly, and yielded a professional-looking ebook in minutes.”
Note: To go directly to Pronoun, which I’m excited about, go to this website. I signed up for it and maybe write a post about Pronoun in a future post.
[clickToTweet tweet=”Pronoun may streamline interface for uploading and formatting ebooks for #authors” quote=”Pronoun promises to streamline interface for uploading and formatting ebooks for #authors”]
Social Media Updates for Authors This Week
Facebook Launches ‘Discover’ For Groups To Help You Find More Relevant Connections by International Business Times: “The nearly decade-old product, where people around the world share “dank memes” of Bernie Sanders or can learn more about the Syrian refugee crisis, is undergoing a redesign to make it easier for users to search for and join Groups related to their interests.”
Note: Facebook has developed so many innovations of late that it’s making Facebook a far more interesting place to be online. But how do these new features affect authors? I think Discover, Facebook Live, and Instant Articles can help authors and I plan to write about that in the near future.
How to Make the Perfect Video Ad by Self-Publishing Formula (Mark Dawson): “Video is the single most powerful form of media. It can pack an emotional punch more than any other. But it can also look awful.”
“So you need to be careful, and I’ll put this out there from the beginning… Less is more. The key word is ‘emotional’. Video is not the media for a detailed insight into your book or your offer. It’s a place to make an emotional connection with the viewer.”
Note: For authors, Mark Dawson is the king of Facebook ads. Sign up for his email course, which will provide you with great details on how to get started with Facebook ads. (Yes, the do work.) Then considering signing up for his paid course on Facebook advertising. I believe it’s supposed to be open for registrations sometime this month.
[clickToTweet tweet=”Video is the single most powerful form of media @CaballoFrances” quote=”Video is the single most powerful form of media “]
And though this number includes Instagram and the Facebook Messenger app, you can bet that the lion’s share is still spent on their main platform. Now more than ever it’s really important to turn your Facebook Page into something that isn’t just getting you likes, but making you sales as well.”
Note: Penny shares excellent advice on how to galvanize your Facebook author page. Don’t miss this post by her.
What I’m excited about this week
SMART Social Media Marketing Resources For Authors by CKSyme Media Group: This is Chris Syme’s – of Smart Marketing for Authors – list of the best blogs, podcasts, and books for authors. Note: And, yes, I made the list. (WooHoo!)
Quote of the week
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Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Social Media Just for Writers, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.