Today’s guest post is by Sara Hathaway. Please join me in welcoming her!
Your blog is an essential part of your business. As an authorpreneur, you want to keep your audience informed about your books and services.
You toil for hours putting together a great novel or nonfiction book. Your latest blog post is now done and published. You wait for the clicks, but they don’t come.
Wanting people to read your material and enjoy the fruits of your labor you head on over to Facebook and write a status update about your latest blog post. No one clicks on it, so you pay to “boost” the post, but the results are still dismal.
To have a successful blog and subsequent product visibility and sales, you need to accomplish a few things. Your author brand needs to be visible and you need to be visible in your niche.
Pinterest is a social media tool — however, the founders refer to it as a search engine — that is changing the social media game. The creators of Pinterest have built an online discovery engine to help billions explore interests and plan for the future.
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Pinterest is based upon a visual format. Graphics bring an encyclopedia of information to life. For people who love to learn, like me, it is an endless resource of information on any topic.
Pinterest is currently boasting over 70 million users, so the potential for finding interested readers on this site is endless. Ninety-six percent of active pinners have used Pinterest to gather information. Ninety-six percent have used it as a planning tool to make a purchase, and 87% have purchased a product because of Pinterest.
[clickToTweet tweet=”Pinterest now has 70 million users, most of whom are women @CaballoFrances” quote=”Pinterest now has 70 million users, most of whom are women @CaballoFrances”]
So how can Pinterest help you accomplish the keys to becoming a successful authorpreneur with a successful blog? Let me explain.
When you finish your blog post, you create a graphic element that represents the message of your next blog post. Then you pin this graphic on Pinterest from your website, and like a miracle, the pinned image carries with it the originating link.
Now whenever someone searches for your topic, they’ll find your graphic connected to your blog with the information they need. And they’ll travel to your self-hosted blog.
Plus, Pinterest posts are also displayed as results in traditional search engines so even non-Pinterest users can find your Pinterest image and blog post on a traditional Google search.
[clickToTweet tweet=”Pinterest images are displayed in traditional search engines @CaballoFrances” quote=”Pinterest images are displayed in traditional search engines @CaballoFrances”]
Pinterest is all about targeting your specific niche. On Pinterest, you can follow people or topics. By allowing people not just to follow other people but topics, Pinterest users can control their newsfeed in a very customized way, so they only get the information they are interested in.
If you wrote a book in a specific niche, users interested in that niche will find your image, your book blog and website, and ultimately your book.
This can also work for fiction authors provided you create boards that reflect the era or historical context for your book or the clothing or meals your characters might enjoy.
For more information on Pinterest, keep reading!
The author of this guest post: Sara F. Hathaway is the author of The Changing Earth Series, host of the Changing Earth Podcast, and revolutionary fictional book marketer. Sara grew up in the country where she developed a profound interest in the natural world around her. After graduating from The California State University of Sacramento with a Bachelor of Science in Business Administration, she launched into a career in business management. Upon realizing that her passion was for writing and a rural life, she published her first novel. She has combined her business background with her love for fictional writing to pave new roads for authors and she delights in helping others achieve the same success. Check out her Simple Pinning Guide.
About the Author: Frances Caballo is an author, podcaster and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Social Media Just for Writers, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.