Let’s talk about Twitter and book promotion.
If you read a lot of blogs, you’ve heard bloggers lament that too many authors use Twitter to sell their books.
Tweets that say: “Buy my book!” “Visit my blog!” “Visit my Website!” are plentiful on Twitter.
It’s okay to tweet about your book but consider doing it differently.
- Promote the books from other authors. Then in turn will promote yours.
- Use hashtags to find readers, book bloggers, and book reviewers. Follow them and some will follow you back and might even buy your book or offer to review it.
- Interact with other writers in your genre. Get to know them. Help them and they will in turn help you.
- Create a series of tweetable quotes from your book. Select quotes, find a free image, and then use Canva to create a quote image using a line of dialogue or narrative from your book. Or, you can simply send a text tweet quoting your book. I prefer the idea of creating an image because your tweeps’ eyes will naturally be attracted to the image more than the text.
- Create a landing page for each book. Then when you tweet about a book, your followers will first come to the landing page where they can learn more about your novel or nonfiction book, read some reviews, and find a link to Amazon.
- Tweet great content. Once you become known for your content, you’ll then become known for your books.
- Review your Twitter bio. Do you use it to promote your book?
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If you have additional tips on how to use Twitter to promote your books, please send them my way!
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How to Sell More Books – Tips from the Experts
All of the links to the posts that I mention here will be available in my show notes, which I publish on my blog at SocialMediaJustforWriters.com every Friday morning.
Here’s a great post by Jenn Hanson-dePaula titled Don’t want to give your ebook away free? 15 of the Best Alternatives to Giving Your Book Away for Free.
In this post, the author does what the title says: she suggests 15 alternatives to simply giving your book away for free. Here are seven of her suggestions:
- Share a selection of your blog posts with your readers by creating an eBook and giving it away for free on your website or Amazon.
- Write a short story and give it away for free when people sign up for your newsletter. Or simply post in on a dedicated page on your website.
- Do you write nonfiction? This author suggests creating printouts of a small portion of your book. I once heard Gordon Burgett explain how he would sell a brochure version of a portion of his books and sell them for $2.50 He said they often enticed people to buy the book too.
- When you publish a new book, give your readers a free copy of your previously published book.
- Here’s another suggestion for nonfiction writers. If your books deal with solving problems, package one solution into an eBook and give it away for free.
- I love this idea for fiction writers. Give away a couple of chapters that end at a cliffhanger leaving the reader wanting to know what happens next.
Another suggestion this blogger makes is to use the app NoiseTrade, where fans get chapters or an eBook for free, and you get their email addresses for free.
Jenn Hanson-dePaula also wrote this post titled The 4 Step Guide to Selling LOADS of Books Using Social Media.
She opens with a valid question:
Let me ask you a question: “What do you think the value of 10,000 Facebook fans, Twitter followers, Google+ connections, etc., are to selling your book?
Then she answers the question for you:
They aren’t worth anything if you aren’t converting those fans into actual customers who will actually buy your book.
To sell books, you have to drive those friends, fans, and followers to your website to convert them into readers and purchasers of your books.
Let’s look at her four steps
- Attract an audience: Promote quality content, whether you wrote it or not, and engage with your readers. Get to know them. Talk to them. Answer their questions.
- Establish trust through engagement. Here’s what Jenn says: “The goal is to let your fans feel like they know you – that you are a likable and personable friend. When they feel a connection with you as a person, you are that much closer to converting them to a paying customer.”
- Lead your connections and followers to your website and blog and be sure to entice them into signing up for your newsletter by offering a valuable freebie.
- To learn about the final step, read the rest of this fine post.
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Next up is a post titled Grow Your Crazy-Dedicated Fanbase through Reader-Centered Book Marketing by Duolit.
According to this blogger, these are the four truths of indie book marketing:
- It takes time.
- It takes effort.
- It takes dedication.
- It is totally worth it.
To be successful you need to:
- Have the Right Attitude
If you’re not enthusiastic, confident and passionate about your work, how can you expect to jazz up readers?
- Give More than You Take
Instead of pitching your book on social media, share something of value. Once readers experience your generosity, they’ll become readers. Take some of the following steps:
- Write guest posts on blogs your readers frequent
- Recommend other books you’ve enjoyed
- Provide free excerpts of your work
- Give away copies or other goodies
- Think The Avengers, not Survivor: Work together as a team.
- Establish relationships with other indie authors, but don’t go about it willy-nilly. Be genuine; only reach out if you like and respect the author and their work.
- Once you’ve teamed up, leverage the power of your combined readerships by:
- Cross-promoting each other’s work through social media
- Introducing each other to blogger friends for guest posts and interviews
- Brainstorming ideas for giveaways and promotions
- Supporting and motivating each other with things get tough
- Don’t Let Your Readers Down
- Keep a schedule for updating your blog
- Provide value through exclusive rewards and promotions
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Here is a sampling of his 22 reasons why an author blog is so important and will help you to sell your books:
- It will establish and promote your author brand.
- It will help you build a foundation as an authority in your field.
- It will give you an opportunity to get direct market feedback from readers.
- You can use it to run surveys and polls to gauge your reader’s needs.
- It will create a way to grow your email list from your visitors.
Joel is a master blogger so be sure to read his remaining tips.
Finally, here’s one of my posts, an interview with publicist and Amazon whiz Penny Sansevieri.
In this interview, Penny talks about how best to market your books and use Amazon to your advantage. She makes the following points:
- Book marketing is about exposure, and that’s what you should focus on.
- It’s not about being everywhere, but everywhere that matters.
- Whatever you do, be consistent. For example, if you blog, blog weekly, at a minimum. If you’re on Facebook, post daily. Etc.
- Create a plan and stick to it.
- Attend events. You’ll learn a lot by attending writer conferences.
- Fiction has a lower price point than nonfiction.
- Shorter books do well and sometimes better than longer ones.
Read the rest of her insightful tips in the post.
If you want to up your game in your social media marketing, download my free Social Media Cheat Sheet. This cheat sheet will take the guessing out of when to post your social media messages.
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web