Let’s talk about Pinterest today, the social media network that seems to be an afterthought in many authors’ marketing strategies.
As I recently revealed in a blog post, Pinterest is my #3 source for website traffic (following Twitter, in first place, and Facebook). So for me, Pinterest is far from an afterthought.
In fact, I create images that you can’t see on my blog that I use exclusively for pinning to Pinterest. But more about that later.
Here are some quick & easy Pinterest tips:
- Add the Pin It button to your browser so that wherever you are on the Web, you’ll have an opportunity to pin an image you like. Visit the goodies page on Pinterest to find it. Go here to get started.
- Designate a pinboard for your blog and then create images for your blog posts. By pinning images from your posts, you can increase traffic to your website.
- When you pin an image, especially one from your blog, add a keyword-rich description.
- Use the Pinterest app for your smartphone so you can pin as you navigate the Internet wherever you are.
- Organize your pinned images into boards.
- Don’t pin dozens of images in one session. If you do, you’ll overwhelm your followers’ news feeds. It would be akin to writing twelve Facebook posts in a row. If you can schedule your pinned images or break up you pinning sessions.
- If you still have a personal account on Pinterest, convert it to a business account so that you can have access to analytics.
- Take the time to come up with interesting titles for your boards while keeping in mind the importance of keywords.
[clickToTweet tweet=”Don’t forget to add the Pin It button to your browser via @CaballoFrances” quote=”Don’t forget to add the Pin It button to your browser via @CaballoFrances”]
I have so much more to say about Pinterest but let’s move on to what other experts suggest.
Pinterest Tips Authors Need to Try
First up is a post by Social Media Examiner titled Pinterest Set to Surge in 2016: New Research.
The post begins with this comment:
Pinterest’s unique setup gives it more selling potential than other platforms. Because users can follow both boards (or subjects) and individual pinners, the channel leads users to items as much as people.
I couldn’t have said it better myself.
The first point made her is that Pinterest users are shoppers. So it not only connects people, similar to Facebook or Twitter, but it’s great for sending people to online vendors, including book retailers.
And data shows that since 2011, “the number of Pinterest users going from the platform to a website has multiplied seven times, far outstripping Twitter and others.”
Presently, Pinterest is second to Facebook in terms of traffic generation and does better than Twitter or Google+.
Another interesting fact is that Pinterest users doubled in the second half of 2014. In the last six months of 2014, active users skyrocketed by 111%.
Some experts believe that Pinterest may one day drive more traffic than Facebook and that by 2016, it’s ad options will also perform better.
Okay, next up is a post from Joanna Penn’s blog titled Pinterest: A Visual Marketing Tool for Writers and Bloggers written by Melissa Donovan.
Here are Melissa’s tips:
- Brand your profile with your headshot.
- Know your audience. Create themed boards that reflect your audience’s interests.
- Use descriptive board titles.
- Select a compelling image for your board cover.
- I love this next suggestion: stay focused. Melissa has a great tip here. If you want to pin hairdo and fashion items – or if you’re a guy and you want to pin vintage cars – consider creating a personal board. (Confession: I have mixed the two because I want to attract a diverse audience. At least that’s my hope!)
- Select images with a good composition that will attract your audience’s attention.
- Don’t forget to repin images posted by others.
This next post is from GetResponse and their Email Marketing Tips Blog, and it’s titled 5 Great Ways To Stand Out on Pinterest.
This post starts with a powerful fact. Pinterest now has about 80 million users and 70% of them use the site to be inspired about their shopping. Percentage wise, Pinterest does better than Facebook. The reason we point to Facebook as the #1 traffic generator is the fact that in sheer numbers, Facebook rocks with more than 1 billion users.
[clickToTweet tweet=”Pinterest now has about 80 million users via @CaballoFrances” quote=”Pinterest now has about 80 million users via @CaballoFrances”]
Okay, let’s move on to the tips.
- Make your account visible to search engines. You do this by logging into your account, looking at your settings, and switching your “Search Privacy” setting to No. Otherwise, the search engines won’t find your account.
- Use images tools such as PicMonkey or ShareAsImage. Use PicMonkey to edit photographs and create images. Use ShareAsImage to create image quotes.
- If you write nonfiction, try creating infographics.
- Do you have boards that are more popular than others? This blogger recommends putting your most popular boards at the top of your page.
- Keywords are key to Pinterest, and everywhere on the web. Keywords will make your boards and pins discoverable.
I’m going to mention three other posts quickly:
Top 10 EASY Ways to Make Picture Quotes for Facebook & More! by Louise Myers: Whether you use Pinterest, Facebook, Instagram or all three, you’ll find great suggestions for tools in this post.
36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted: In this post, you’ll discover which image-creation tools that some social media experts use.
Where to Find Free Images Online by ProBlogger: I don’t know about you, but I’m always looking for images for my blog and for quote images I create. ProBlogger has a list of sources for you to try.
Finally, check out my post, 8 Tips for Writers Using Pinterest. I wrote this post after receiving a message from Pinterest that one of my boards, Moonscapes, was being featured as a board that new users should follow.
Yeah, I was ecstatic with the news. I included in this post my eight tips for pinning success. Some of my tips differ from the ones mentioned above, such as:
- Support other authors.
- If you speak Spanish, create boards using Spanish titles.
- Create boards that will attract a diverse audience to your boards. For example, you can add a DIY board.
To see the rest of my tips, read them here.
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web