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As usual, this week’s episode includes summaries of four blog posts with awesome suggestions about Twitter and, of course, I have your tip of the week.
Let’s start with your weekly tip.
As I said, this week we’re talking about Twitter – my favorite social media network.
There are so many ways to retweet these days, aren’t there?
What I’m loving about Twitter these days is the option to retweet and add a comment on top of the tweet. How cool is that?
When you hit the retweet button, you can simply share the original tweet or add your own comment on top. Love the choices!
Basically, this is how you do it: hover over a tweet, click the retweet icon, a pop-up will show you the tweet and a comment box, type your comment, click the Tweet button, and that’s it.
Let’s talk about some other options available to you.
When you see tweet you like, you have several options. To the right of the star icon, are the three dots. Click them and these will be some of your options:
- Capture the tweet via Direct Message.
- Copy the link to a new tweet.
- The HTML code to embed it on your blog.
The options are identical if you click on the three dots on one of your own tweets.
You can always add a comment within the body of the Tweet when you share a tweet as well.
For example, when I like information that is tweeted, I will often add the word [Great!] (inside brackets) to let the author and my followers know that this is a particularly good blog post.
The third point about Twitter want to bring up is the plug-in call Click to Tweet. You see me use it on my blog and my show notes.
I love this plug-in for a couple of reasons. The Click to Tweet plug-in turns a tweet simultaneously into an image and a retweetable message. So the plug-in allows you to pull out gems of information shared in your blog post and with a single click, your readers can spread the message.
The text-based images created with Click to Tweet also break up the blocks of text on your blog.
So those are my three, quick and easy Twitter tips for the week. Now let’s transition into what other experts on the web have to say about Twitter.
Awesome Twitter Templates & Tips from the Web
All of the links to the posts that I mention here will be available in my show notes, which I publish on my blog at SocialMediaJustforWriters.com every Friday morning.
First up is How to Tweet on Twitter: 12 Templates to Get You Started via from the folks at HubSpot and specifically Lindsay Kolowich.
This post discusses Twitter templates that you can customize. I’d never thought about tweets in the form of templates before I read this article, but it makes sense.
In this post, the author discusses these templates:
- The basic shared content Tweet.
- The shared content Tweet with commentary within the body of the Tweet.
- The retweet with commentary on top.
- The statistic or fact Tweet.
- The endorsement tweet.
- The embedded SlideShare Tweet.
- The inspiring quote Tweet.
Okay, that’s just seven of them. To see all of them you’re going to have to read the post.
Twitter, which now has 284 million active monthly users, has offered advertising for some time. If you’re an Indie author, you may want to experiment with advertising on Twitter.
Before you spend your money, there are some steps to think about.
- Identify your goal. Twitter gives authors five main goals, including grow followers, increase website clicks or conversions, increase engagement, find new leads, and collect email addresses of potential readers.
- The core component of a Twitter add is a website card, a sort of digital billboard. You can even test different images.
- You will, of course, want to narrow your audience. If you write Young Adult books, you don’t want to target romance readers.
- The last point the author of this post notes is to spend your money wisely. Try investing $50 over the course of four days and see what your results are.
[clickToTweet tweet=”Before buying a Twitter ad, identify your goal, narrow your audience via @CaballoFrances” quote=”Before buying a Twitter ad, identify your goal, narrow your audience via @CaballoFrances”]
I would love to know if you decide to purchase some Twitter ads. So keep me posted.
I often hear writers complain that they don’t know what to tweet about. Well, Penny has 50 answers for you. Here are just a few:
- Tweet good reviews of your books.
- Delve into your expertise and teach yout audience something.
- Be original, useful, and helpful.
- Embed a link or other form of sign up to capture email addresses.
- Tweet about your blog posts.
- Review another book.
- I love this next suggestion: Comment on someone’s interesting Twitter background, bio or header image.
- Talk about the latest trends in your industry.
[clickToTweet tweet=”What to tweet? Review another book via @CaballoFrances” quote=”What to tweet? Review another book via @CaballoFrances”]
The final post I want to discuss is from CommsAxis and is titled 21 Twitter top tips to grow your community & engagement.
I think this post summarizes some great tips for making the most of Twitter.
- Never start a tweet with a twitter handle. Always place a period in front of it to expand the reach of your message.
- Use your bio to your advantage. Remember that your bio is searchable on the web.
- Never try to be clever with your profile picture. Use a professional picture of yourself.
- Always think people for engaging with you.
- Always reply to people who tweet you, especially if they send your questions.
- Avoid self-promotion at all costs. You can tweet about your book but don’t overdo it.
- Tweet on a regular basis. I recommend that you tweet at least four times a day.
[clickToTweet tweet=”Never try to be clever with your Twitter profile picture via @CaballoFrances ” quote=”Never try to be clever with your Twitter profile picture via @CaballoFrances “]
This post has 14 more tips so be sure to check it out.
If you’d like to learn even more about Twitter check out my free book, Twitter Just for Writers, which is available for free.
You’re reading the text version of the Social Media for Authors Podcast, written and copyrighted by Frances Caballo.Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+. Loved this episode? Subscribe to the podcast on iTunes!
Practical Tips for Marketing Your Books on the Social Web