Every Friday I compile a list of online resources for Indie authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.
Better Shares, More Engagement: The 4:1 Sharing System for Social Media Content, Buffer Blog: When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.
The Only Way to Build a Brand on Social Media is Through Trust by Ted Rubin: Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers.
Finding Your Purpose and Voice on Pinterest by Kim Vij:Why are you on Pinterest? Can your readers and/or customers easily identify the purpose of your pinterest boards? Your Pinterest Boards should feel like a store front window for your brand. Does yours? With over 1.5 Million on Pinterest followers at The Educators’ Spin On It we’re continually trying to ensure that we’re bringing to our amazing followers the content that encouraged them to click FOLLOW. Here are a few steps to get you started.
3 Fatal Social-Media Traps (And How To Avoid Them) from Forbes: Social media is a sink hole. Sound familiar? A company can pour all its available manpower and time, yet still barely make a dent in its brand recognition, brand value and sales. There is a natural tendency here to make three critical mistakes. Almost every business makes them at one time or another. By examining them, we’ll also see what you can do better and how to avoid the traps…
The Complete A to Z Guide To Personal Branding [Infographic] from Lifehack: If you’re creating a personal brand it can be an exciting process with many benefits if you know what you’re doing. But as with most things, if done incorrectly, you may not only see no result at all, but also negative consequences. Lack of attention or traction to your personal brand can be fixed, but be careful not to gain a bad reputation. Remember, word-of-mouth travels fast, especially online.
About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web