Do we really need to be on all of these social media networks?
I remember when I was about to publish my first book a search engine optimization consultant advised me to build a Facebook page and Twitter account for every book I write. I took his advice and created my Social Media Just for Writers Facebook page.
Thank goodness the title of my book became the name of my business and this website. Can you imagine if I had continued to follow his advice and then created Facebook pages for Avoid Social Media Time Suck, Blogging Just for Writers and Pinterest Just for Writers?
It wouldn’t have made sense because I would have been splitting my target audience.
Besides, who has the time or energy to maintain multiple Facebook pages and Twitter accounts? I don’t.
I admit that I did start two other Twitter accounts with good intentions but after a few months, I then shut the extra accounts down. I could justify having two Twitter accounts if I were marketing to two completely different demographics, but I’m not.
Even when I finally get around to finishing my novel, I’ll still use my present Twitter account and turn my focus to readers who are interested in politics in Spain.
Conserve Your Book Marketing Energy
We’re all aware of needing to curb our carbon footprint. But what about our personal energy? You’re a writer, and that means that what you love to do most is write. However, if you want to sell your books beyond the borders of your city, you also need to become an Indie marketer.
Social media marketing is the equalizing force in Indie marketing. You now have at your disposal all of the online tools that Amanda Hocking and Isabel Allende have.
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Remember Sharon Hamilton’s story? I interviewed her on this blog a few weeks ago. She began writing about eight years ago and quickly got into self-publishing. She’s now a powerhouse in the Romance genre, and she accomplished that by staunchly sticking to her writing schedule, blogging, and building and rewarding her Facebook fan base.
She doesn’t create a new Facebook page for each book she writes. That would be ludicrous. She has 13,000 fans so why wouldn’t she want to build her page further? That would do more for her SEO than multiple Facebook pages.
Which Social Media Networks Should You Use?
I always advise clients to start their online marketing by selecting one social media network. Once you feel comfortable with that one, then consider another social platform depending on your genre.
My advice has changed over the years. I used to tell conference attendees to diversify their social media presence. My reasoning was that prospective readers may be on Facebook but not Twitter. Or a devotee of LinkedIn might abhor Facebook.
I don’t agree with that philosophy anymore.
It’s more important to be clear about your reader demographic. Once you know for whom you’re writing, then I suggest using the social media networks that your demographic prefers.
For example, if you write Romance novels I recommend a presence on Facebook and Pinterest. Women dominate these networks. In fact, 80 percent of Pinterest users are women so it would be worthwhile for Romance writers to delegate some time to this platform.
If you write YA, you need to be on the social media networks that your demographic prefers. Those would include Twitter, Tumblr and Instagram.
Do you write nonfiction? Then LinkedIn will be a must for you. Create a professional profile and join and participate in some groups. Over time, you may even want to start your own group. Depending on the age range of your demographic, and depending on your energy, you’ll also want to be on Twitter.
How do you manage your time on social media?
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web