I am using two Twitter apps that I adore. Why do I love them? They economize my time on social media and when applications allow me to work more quickly without compromising the quality of my work, I’m happy.
When I was writing my newest book, I tried dozens of applications. I tested content curation apps, tools to schedule my tweets, and apps to configure my metrics.
There were a couple that seemed too expensive for my needs and there were others that duplicated applications I already use and like. However, I did discover some great new applications that I’m now using. Swayy and ManageFlitter are two of them.
The founders of Swayy describe their product as “a personalized content discovery platform” that helps you to discover the perfect content to share on your Twitter, Facebook and LinkedIn accounts.
I’ll admit that I was skeptical at first. I already use Scoop.it, Google Alerts and Talkwalker and I’ve been satisfied (somewhat) with them. I tried using Twylah’s BrandBuilder and liked it at first but then became frustrated with the tool, for which I was paying $29/month.
Then I heard about Swayy and I thought I’d try it. The morning after setting up my account, I received an email with links to killer content. By the second day, thre were 25 pieces of content on my dashboard.
Swayy not only finds content for you, it also offers the options to post the links when you see them or schedule them for later. In addition, the tool recommends hashtags you can consider including with your tweet.
Did I mention that I’m using their free account? Even with the free account I’m able to access analytics. The three stories I shared in two days generated 32 links clicked.
With a free account, you can link your Twitter, Facebook and LinkedIn accounts, create a dashboard, and see your analytics. Paid accounts start as low as $9/month but most authors would only need the free account.
You can use the free version of this tool to unfollow Twitter users and to use some features to grow your account.
If you’re willing to pay $12/month, you have access to additional features. You can:
- Unfollow users who aren’t following you back.
- Unfollow people who don’t use an image for their avatar
- Unfollow people deemed to be inactive on Twitter
- Unfollow fake accounts you are following
- Block accounts that are fake
- Unfollow users based on their influence (I don’t use this feature.)
- Whitelist followers you never want to unfollow (I love this feature.)
In the example below, I added Jane Friedman and Porter Anderson manually to my whitelist.
You can also create a list of Twitter users you never want to follow.
The feature I love is the PowerMode. You can create your own filters and use them to create criteria for unfollowing people. First you make a selection in the top box.
Let’s say that I selected “Users You’re Following” in the top field. Then I need to create filters from the bottom set of options. The screenshot below doesn’t capture every option offered.
In the example below, I created a filter for users who aren’t on my whitelist, have not tweeted in a month, and who have unfollowed me in the past 10 days.
You will also have access to the following metrics: your growth in followers, your following trends, your influence and your spam probability.
In addition, you can sync your Google+ account with your Twitter account, allowing your Google+ posts to appear on Twitter, not vice versa. I haven’t elected this option since I prefer not to sync any of my social media platforms. I think each network has its own voice and it’s best to keep them separated. However, if you are looking to save time, this might be an option you’ll want to try.
PowerPost is another awesome feature. ManageFlitter determines the best hour and day to send a power tweet. It also tracks tweets you’ve sent through this app and offers an option to schedule a recurring tweet – one that will repeat as often as you’d like.
Finally, ManageFlitter will remotely approve new followers that you select. Once you choose the accounts to follow, ManageFlitter will have members of its team do the clicking for you. This feature is offered at an additional fee and enables you follow people in large batches.
What applications do you use that help you to economize your time on social media?
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web