The declining reach of Facebook page posts was all the rage on the blogosphere. In case you haven’t heard, to improve the user’s experience, Facebook has made a series of changes that diminish the reach of our status updates in our fans’ news feeds. The Buffer blog does a good job at tackling this problem. It also, by the way, has a killer blog and I also included one of their posts on the benefits of storytelling. The posts by Heidi Cohen – a master at content marketing – Jeff Bullas, and The Write Life are also worth reading. I hope you enjoy them!
6 Ways to Combat Declining Facebook Reach from Buffer Blog: Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream at my desk, and party jams playing on my jambox. I must balance the bad news with some good. Checking Facebook statistics has been bad news for a lot of us lately as we wrestle with declining numbers and shrinking reach. As the Facebook algorithm continues to change and adapt, we continue looking for answers. Why can’t we reach more fans with our updates? What kind of content should we be sharing?
The 10 Plagues of Visual Content Marketing from Heidi Cohen Actional Market Guide: Now that it’s ridiculously cheap and easy for anyone to take photographs and videos, marketers may overlook the fundamental power of quality visual content. With over 350 million photos uploaded to Facebook on an average day (250 billion images uploaded to-date) it’s easy for your visual content to get lost in the social media content stream. Therefore you must plan ahead to ensure that you avoid the 10 plagues of visual content marketing.
Self-Publishing Secrets: 5 Free Amazon Services That Will Help You Sell More Books from The Write Life: While nearly everyone has heard of Amazon, fewer people know about all of its free services that benefit independent authors. If you self-publish your work, make sure you’re aware of these programs and tools that can maximize your book’s impact. Selling through Amazon is common among independent authors. Amazon is the largest online book retailer, and people trust it: millions of buyers have their credit card and shipping information already saved on their accounts (hello, one-click-to-buy!). The downside of selling on Amazon is authors don’t get access to customer information (like name and email addresses) and the royalties are lower than selling directly through an author website using services such as Gumroad, Sellfy or PayPal. If you’re willing to give up the above for a potentially higher sales volume, then here are the five main services at your disposal, for free, to get your book onto Amazon.com as an eBook or paperback.
How to Start a Blog: Step-by-Step Instructions from Jeff Bullas: Note: This is a wonderful, indepth post that you should definitely look at. So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. Literally. When I started JeffBullas.com a few years ago, I had no idea how to start a blog. I could hardly spell HTML, let alone build a successful website and blog.
The Power of Storytelling: How To Get 300% More People To Read Your Content from Buffer Blog: Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem.You’ve written the post, edited it, looked it over a few times to make sure that you didn’t miss anything important, and hit ‘publish.’ You send the post out to your list, share it on all of your social networks, and settle in to see what happens. And then… Nothing. Sure, you get some traffic. Maybe even a comment or two. But nowhere near the level of response that your breakthrough problem-busting content should be getting. It’s disappointing. And it happens to a lot of us. The problem is that valuable content isn’t nearly enough.
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web