I am veering slightly from my normal compilation of social media-related posts because the information presented in my selections below are important for writers. Let’s start with email marketing: every author needs to start using MailChimp, ConstantContact, AWeber or some email marketing program and growing a list. Once you have one, you’ll realize how easy it is to maintain it and how wonderful it is in connecting with your readers. I also liked Kristen Lamb’s blog about offline promotion. I can sometimes neglect that part of my marketing plan so her post served as a good reminder. Jane Friedman’s post about query letters is comprehensive and outstanding. These are the types of posts we love to read, right? I’m also intrigued by mind mapping. Thanks to my friend and colleague, Nina Amir, I’m finally getting the hang of a mindmap tool I use and am using it to plan my next book. I hope you enjoy the articles by Roger Parker and David Gaughran.
5 Things I Wish Everyone Knew About Email Marketing from Social Media Today: Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we “send free letters,” to convincing our moms that we aren’t those evil spammers, it seems the email marketer is often maligned from every side.
What Makes a Media Release Effective from Kristen Lamb’s Blog: What makes a media release effective? It gets you the attention you’re looking for. A great media release puts cheeks in the seats, gets coverage, gets the interview. It’s that simple.
15 Ways To Improve KDP – Progress Report from Let’s Get Visible: The London Book Fair is underway again which makes it a perfect time to review the list of suggestions I presented to KDP last year. As regular readers will know, I crowd-sourced a list of feature requests, bug fixes, and common problems via my blog and the most popular self-publisher hangout, Kboards. The KDP reps at the Fair spent a great deal of time going through your list of suggestions. They asked for clarification at various points and I was able to follow up with them by email afterwards. At the same time, a parallel effort led by Marie Force, Laura Florand, and Diana Peterfreund presented a similar list of suggestions at NINC in October last year. There were probably more such efforts too.
MindMapping Shortcuts for Writing a Book from Published & Profitable: Map Parts save time by providing a structure for your book research and planning. Consistency: Map Parts help ensure you include all necessary information when analyzing competing books and creating a table of contents. Ease of use: It takes just seconds to create a map part and add it to the Map Parts task pane, accessible from the lower right of the MindManager screen. Once created, Map Parts can be easily added, by dragging and dropping, into the Content Dashboard map you’re currently working on.
The Complete Guide to Query Letters that Get Manuscript Requests from Jane Friedman: The query is so much of a sales piece that you should be able to write it without having written a single word of the manuscript. For some writers, it represents a completely different way of thinking about your book—it means thinking about your work as a marketable commodity. To think of your book as a product, you need to have some distance to see its salable qualities.
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web