The biggest change to LinkedIn this year is the ability to add your blog posts to the platform. But is it worth your while? That’s the topic of the first article in this week’s roundup. The last article discusses hashtags on Twitter and other social media networks. If you’re wondering whether you should use them, where you should use them and which ones you should use, this article will help you address those questions. There are three other great posts: one on photo editing applications, another on content ideas for your social media editorial calendar and finally one more article on how you should price your eBooks. Enjoy!
LinkedIn’s Publisher Platform: Should You Use It? from Social Media Today: At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users.
10 image editing tools to make photos fit for social sharing from The Next Web: Creating images for social sharing has come a long way from when Hipstamatic started filtering early iPhone photos. We rounded up 10 apps and tools to help you create, edit, manage and share engaging images. Each tool gets a rating from 0 to 5 on three factors: function, ease-of-use, and shareability. Shareability measures integration with other social networks.
The Completely Backwards Way to Amazing Self-Publishing Success from Buffer Blog: Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake. Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.
26 Engaging Content Ideas for Social Media from Social Media Today: You just came up with the best Facebook post ever. You post it at an optimized time and wait. And wait. Why isn’t anyone liking it?! You’re not alone. Creating engaging content ideas is a daily battle for small businesses and their social media strategies in general.
The Great E-book Pricing Question from Let’s Get Visible: There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly. Keep reading to find out how you should price your eBooks.
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web