This week’s roundup includes a mix of social media strategies and an interesting post on how to find readers and reviewers for your next book.
Longer Is Better for Blog Content: Truth Or Myth? from Social Media Today: 350, 500, 1,000, 1,500, 2,000… all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn’t have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SERPs. Finally, there are still more sources that claim shorter is better because it does everything a long blog does in a short, sweet package. So, which is it?
What is SEO – A simple explanation. from Havoc Digital: SEO is the method and procedures of optimising web content first started around 1990, after search engines first started indexing websites’ content. Back then it was much simpler than today, where just submitting your website to search engines was good enough to get you on the top of the ranks. Search engines started and continue to employ software programs called spiders or crawlers to crawl over website’s pages and index them based on the website’s industry sector and Keywords found. Back then SEO was as simple as adding Titles, Meta keywords, Meta descriptions and Meta tags, being HTML code that included information about a website. Different from ‘Paid Search” which is Adwords (Advertising) and appears at the very top of search pages.
Facebook Call-to-Action Buttons: Create for Ads and Organic Posts from Jon Loomer: Facebook has quietly rolled out a very small — but important — feature that could make a very big difference for brands: The ability to add a call-to-action button to ads and posts.
4 reasons to target email subscribers with Facebook ads from Inside Facebook: Only 20 percent of people open your emails, and 5 percent click. That’s 95 percent of your email subscribers who are not going to your landing page that you spent so much time optimizing!
7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers from Digital Publishing: Self-publishing is growing, and with it come new resources. One of the biggest hurdles of being an indie author is finding readers and getting reviews (which helps find more readers). Some people may still consider self-publishing a stigma, and some writers may think that promotion takes away too much time from writing. But many sites, including Outramp, Your Writer Platform, and Indies Unlimited have written posts giving advice for marketing.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web