How to Make a HUGE Splash With Google+ Ripples from Social Caffeine: Google Plus makes it super simple to identify influencers in your niche. Once you discover whose views have impact, you’ll know exactly who to target with your influencer strategy. You do want to reach out to influencers, right? Here is a step-by-step guide to discovering the big players in your niche. In just a few minutes, you’ll know exactly who to start reaching out to.
How to Write a Great Author Blog AND Avoid Huge Ships from Kristen Lamb’s Blog: Blogging is THE most resilient form of social media and one of the best tools to build an author platform. Why? Readers read blogs. Perfect snare for readers. We also own our blogs, whereas content posted on Facebook and Twitter (and other social sites) is no longer exclusively ours, meaning these sites could rearrange the digital furniture and take our posts/archives with them.
7 Top eBook Blog Tour Sites from The Book Designer: A blog tour as many of you know, is a marketing strategy frequently used by self-published authors when launching new books. Although they can be quite effective as a promotional tool, it can be very time consuming for authors to reach out to other bloggers and organize a blog tour. Today, Greg Strandberg tells us about blog tour sites that can assist authors with organizing their blog tours.
5 More SEO Tips to Keep Blogging Your Way to the Top from Kim Garst: Once upon a time, the rules of SEO were pretty easy. Figure out what your audience is asking via Google keywords, put that word or phrase in your blog post as much as possible, in your title, in various tags on the page, and you were golden! The more the merrier, and for some marketers, getting found via Google mattered more than writing anything that people wanted to read.
Amazon’s latest page-turner: book publishing from Seattle Times: After forever changing book-selling, Amazon is now embarked on a wide-ranging venture that seeks to alter the book-publishing end of the business. Company officials see it as an experiment where they can tinker with new ways to connect authors and readers.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web