This week’s roundup is a menagerie of posts on self-publishing, link building for SEO, Pinterest, metrics and book pricing. It may seem like an odd assortment of articles but it isn’t. As self-publishers, we need to learn how to rise from obscurity and by understanding search engine optimization techniques, learning more about social media networks such as Pinterest and determining how best to price our books will help us to accomplish that goal. I hope you enjoy these posts as much as I did.
Issues on the Ether: Is Self-Publishing a Flying Leap? from Publising Perspectives: This post is a collection of tweets from writers in the self-publishing field about being an Indie author. There are some great comments here!
The Power of Authors and Content for Link Building from MOZ: Guest posting is a method of link building that seems to have been done to death over the past year. I’ve seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.
11 Ways to Quote and Promote Your Book Using Images from The Book Designer: Images grab attention. The popular phrase, “A picture’s worth a thousand words” illustrates this fact. Pinterest blew up overnight because people could share what they liked in an appealing visual format. This is also why it is important to have a beautiful book cover for your book. An attractive cover can draw in someone who is just browsing and entice him or her to make a purchase.
5 SEO Metrics You’ll Regret Not Measuring from Business to Community: In the world of SEO, tracking your metrics is also a huge factor in determining why some strategies work and others don’t. But since search engines are constantly updating their algorithms, it can be hard to SEOs to keep up with which metrics to track. For example, while keyword ranking and domain authority used to be extremely important metrics to track, their significance has decreased quite a bit with the launch of Google’s Hummingbird algorithm.
Business Rusch: Pricing Part 2 from Kristine Kathryn Rusch: The biggest mistake that indie writers make is the same one that traditional publishers make: they believe that just because something worked for one writer, it’ll work for all writers. I find it ironic that when there is such freedom of choice, writers glom together and believe that one way is the only way.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web