This week’s posts all center around how authors can use social media to further their brand (that’s you!) and reach readers worldwide. A word of caution, however, is needed. Social media, as I’ve mentioned before, isn’t broadcast media. We can’t simply use Twitter, Facebook and other online forums to publish self-promoting messages (“Buy my book!” “Download a #FREE eBook today on #Amazon!”). Think about it, you can’t build a community if you only talk about yourself. People will find that boring. The beauty of social media is that it gives us an opportunity to build a community. Used correctly, you will sell more books not because of your efforts to promote yourself but due to your efforts to promote other authors and have conversations with your fans, friends, followers, readers and connections. So go out there and be social.
10 Ways To Find Inspiration To Develop Content For Your Blog by Jeff Bullas: It is something all bloggers battle with..coming up with topics, ideas and content for your next post. I am certainly not immune from this constant challenge of finding inspiration and it continues to be a never ending battle every day. I recently was directly tweeted by Aaron Lee a cyberspace buddy whose opinion I value. He made a very kind compliment about my blog content after I had thanked him for retweeting my latest post and he then proceeded to make the suggestion ‘”How Do You Focus On Creating Blog Content?” So what do I do to clamber over the writers block so I can have a quiver full of tools to help me write the daily post.
Tip Tips on Writing for Social Media from How to be a Copywriter: Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. This article focuses on tips which will ensure your social media posts are relevant and other people find them useful enough to share, because this is what social media is all about.
You’re Wasting Time With Social Media. Here Are 16 Ways to Stop. from Social Caffeine: Is there anyone with a Facebook account who hasn’t, at some point, logged on for five minutes, only to look at the clock 2 hours later and wonder where all that time disappeared to? Twitter, Facebook and Pinterest are all black holes when it comes to productivity and time management. Even worse is if you’re spending hours a day on social media and not seeing any tangible results for your brand. You can get a grip and put yourself on the right track. Here are our 16 top tips to get you started.
5 Ways to Ditch the Press Release and Actually Reach Your Audience from Social Media Today: While press releases can be effective, they are not the only tool available to marketers in an age of social PR. Organizations need to look for other ways to share their their information and realize that poorly executed releases really do more harm than good.
The Difference between Planned and Reactive Social Media – Guest Post from Stellar Media Marketing: Planned social media simply means all your social media activities are properly planned around certain initiatives and marketing campaigns. Always remember that a good plan is the first step towards success in any endeavor. A good plan also ensures that your content helps you build a reputation and establish a position as an industry leader.
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.