This is a great assortment of social media posts plus one on the power of understatement. Be sure to read Kimberley Grabas’ 34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand because it’s great.
Facebook explains how 20% text overlay policy for ads is enforced by AllFacebook: “Since Facebook changed its policy to limit text overlay in News Feed ads to no more than 20 percent of an image’s area, many advertisers have been scratching their heads over why some seemingly compliant ads are being rejected and why other text-heavy ads make it through. We spoke to a member of Facebook’s policy team to get a better understanding of how this new rule is enforced and what the company is doing to improve consistency and clarity for advertisers, such as building a public-facing version of the tool it uses internally to review images.”
The power of understatement in fiction writing by @CarmelBird via Jane Friedman: “In popular fiction, and in romantic fiction, for instance, understatement is rarely used. This kind of fiction is often an exercise in overstatement. I will give you an example of overstatement from a romantic novel, and then two examples of understatement. All three pieces of writing are meant to give the reader an image of a man and a woman embracing. The images in the second and third “literary” examples are achieved only in the mind of the reader, whereas in the first one the romantic writer explains things graphically for the reader. Many readers love this kind of writing. How you do things depends on what effect you are aiming for. I generally prefer understatement myself.”
52 Fantastic Twitter Follows for Self-Publishers by Joel Friedlander: “I’ve heard all the reasons. I’ve listened to the excuses. I’ve tried to convince people that “Twitter doesn’t bite.” In fact, the very first blog post I ever wrote was about how to get your feet wet in the Twitter pond. Okay, I’m a Twitter fan. Outside my blog, that’s where I spend time online. Resources, opinions, conversation and community abound. Follow and be followed, it’s out in the open and the sharing can be intense. But one of the things that stops authors from getting into the conversation is: they don’t know who to follow or where to find them. Answer: I’ve done the work for you.”
34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand by Kimberley Grabas: “Pinterest is exploding! And with it, so too are the opportunities for authors to expand their reach and increase their book promotion and brand awareness. Now the third largest social network, Pinterest acts as a virtual pin board that helps you organize and share things you find on the web. As you surf, you can pin images from other sites onto Pinterest where others can re-pin those same images.”
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.