Every week I’m amazed by the brilliant articles on the blogosphere. There are days when I think, “How can anyone write a post that is original? Hasn’t every topic been covered already?” Yet this past week I found blog posts that were simply astounding. So my quench for great content was satisfied, the sun has shining again in Northern California (summer is finally here!), and I couldn’t feel better.
This week’s roundup will provide you with Facebook marketing tips and information to enhance your skills on Goodreads, Google+ and other platforms.
5 Facebook Marketing Tips To Drive Engagement by Jeff Bullas – “It started as a trickle and has turned into a torrent as people and companies target you with multiple media such as Twitter and emails with requests for you to ‘like’ their company Fan page on Facebook. The Facebook ’like’ scramble is this centuries version of the frantic email subscriber acquisition tactics of the 1990′s. Business started to seriously take to Facebook marketing in early 2010 as the number of Facebook pages more than doubled with the 1.5 million ‘page’s in December 2009 increasing to over 3 million by February 2010, according to Insidefacebook.com. So how do you encourage your brand’s Facebook fans to become more engaged with you rather than just plain ‘begging’ to be ‘liked’?”
A Key Book Marketing Principle That Authors Must Learn (or Not Forget) by Jane Friedman – Most new authors, upon securing a book contract or planning a book launch, are advised they need to establish a Twitter account, a Facebook page, or [list social media channel here]. Why? To market their book, of course. This presents an immediate dilemma: If the author is not already active on these channels, of her own interest and volition, she now has the mindset of using these tools to “market”—and the new author may have no idea what that means beyond telling people to like their page or follow them. No one I know enjoys being a marketer on social media, not any more than people want to be marketed to. It poisons the experience, for everyone. You might respond: Yeah, tell us something we don’t know, right? Yet authors continue to use social media—and their online networks—as blunt instruments, posting things that beg people to pay attention and become a buyer or follower. Unfortunately, asking for such attention on a social media network is likely to ensure you won’t be getting any, except for those who already adore you or feel obligated to support you.”
The Art of Writing Great Google+ Posts by DEMIAN FARNWORTH – “There’s no denying it: we love Google+. Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property. But Google+ is something different. It’s why we’ve gone out of our way to teach you how content creators can build authority and an audience on Google+ … the critical role Google+ plays in authorship and online visibility … and why it’s the best social site for content marketers. High-level stuff. Now let’s get down to the quick and dirty and teach you how to create Google+ posts that get attention, shared, and comments. Lots of attention, shares, and comments. But first … My Google+ hall of fame posts.”
23 Literary Agent Query Letters That Worked from the Galley Cat Blog by Jason Boog – “Once you find an agent you would like to represent your book, the pitch letter is the next step in the traditional publishing process. Below, we’ve collected 23 different agent pitch letters that actually worked in a variety of genres. We’ve gathered these samples from agency websites, agent blogs and the Agent Query forums. No matter what kind of novel you have written, they can help you craft a better query letter. Welcome to our Top Stories of Summer 2013 series. For all our readers returning from trips and vacation reading, we’ve created a short list of the stories you may have missed during this long, strange summer for the publishing industry.”
Making Goodreads Work for You by Alicia Lawrence – “Goodreads is like Facebook for people who love to read books. They have more than 16,000,000 users and are growing every day. If you are a new author who hasn’t yet established a fan base, you can use the site to begin growing an audience. So, as an interested author, how do you join Goodreads? To become more widely known as an author, your books need to have reviews. As more people review your book, your visibility increases. The reviews also help readers take a chance on your book. They’re more comfortable purchasing a book by an unknown author when there are at least a handful of reviews to attest to the author’s work. After all, you wouldn’t attend an online course that you’ve never heard of before, right? Reviews can take you from being an unknown author to a recognized author.”
Easy Guide to Using Keywords to Get your Blog Noticed by Laurence O’Bryan – “Key words is one of those dark arts that most people don’t bother with in their blogs. We know there may be something in it, but have we got the time to get it right for every post? Here are some simple things you can do to make keywords work for you as part of your strategy to get your blog or site noticed. (1) Think about a set of keywords that define what you provide. This can be tricky or easy depending on how straightforward what you do is. One way to think about this is what problem or problems you help people solve. If you can think of a few of these the keywords and phrases should flow more easily.” Keep reading this post!
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.