20 Facts About Social Media that Authors Should Know

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20 Facts About Social Media that Authors Should Know by Frances CaballoThere are 7.3 billion people walking the planet and of those, 3 billion are Internet users.

So if your book is available for sale online and you’re using social media, what should you know if you’d like to reach more of these 3 billion people who spend time online?

Here are some facts as well as information on how to use this data to your advantage.

Note: Except where indicated, statistics are from Digital Marketing.


  1. Facebook now has 1.49 billion users as of June 2015. (Facebook)
  2. Approximately 83.1% of daily active users are outside the US and Canada.
  3. Twenty minutes is the average time users spend per visit on Facebook (PostPlanner).

Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo

Just because Facebook is huge, doesn’t mean you should invest a lot of your time on this network. If you write young adult and new adult novels, your time is better spent on Twitter, Instagram, and Snapchat.

Whatever genre you write, set up a Facebook profile and an author page. To make the author page successful, you’ll need to invest in advertising. Your budget doesn’t need to be astronomical; even $5/day will bring you results.

To learn how to have a successful Facebook page, read this post: Are Facebook Pages Hard? You Bet! 13 Tips to Help You Attract and Keep Facebook Fans.

83.1% of active Facebook users are outside the US/Canada @CaballoFrancesClick To Tweet


  1. As of July 2015, Twitter reached 315 million active users.
  2. Every second, Twitter users send 6,000 tweets. Or you can think of it this way: users send 350,000 tweets per minute.
  3. It’s estimated that 77% of Twitter users living outside of the U.S.
  4. 32 billion search queries are submitted on Twitter each month (PostPlanner.)

Twitter is an important social media network for all authors. This network, more than any other, will give you access to influencers who can advance your career, in addition to your readers, literary agents, book bloggers and reviewers, and members of the media.

Through Twitter, you can reach readers in English-speaking countries around the world and in countries where it’s common for residents to learn English. Just think about the potential for book sales if you maintain an active presence on Twitter.

Regardless of your genre, spending time on Twitter is an excellent investment of your time.

Also, with Jack Dorsey back in the CEO seat we’re already starting to see changes at Twitter and more are bound to happen. I think Twitter will become even more popular in the year to come.

Make sure you read this post, 10 Things Authors Should Never Do on Twitter.

77% of Twitter users living outside of the U.S. via @CaballoFrancesClick To Tweet


  1. As of September 2015, Instagram has 400 million active users. (Instagram)
  2. 75% of users aren’t from the U.S. (Instagram)
  3. Users share an average of 80 million photos daily.
  4. 90% of users are 35 or younger.

This network is growing like crazy. Images are increasingly important in social media marketing, and it would behoove you to incorporate Instagram into your marketing.

To learn more read this post: Instagram Tips for Every Author.

Instagram has 400 million active users via @CaballoFrancesClick To Tweet


  1. LinkedIn has 400 million registered monthly users.
  2. Most LinkedIn users (19 million) live in the U.S. while 10 million live in France, 8 million live in Italy, 6 million live in the Netherlands, and 7 million live in Spain.
  3. The fastest growing demographic on LinkedIn is comprised of students and recent college graduates. (LinkedIn)

The best feature of LinkedIn is its groups. Here you can learn, share your expertise, and expand your following.

LinkedIn is especially good for nonfiction authors. Do authors who write in other genres benefit from this channel? I’m not convinced they are.

What I do know is that it’s important for authors to take advantage of LinkedIn’s publishing platform that allows you to get extra mileage out of your blog posts by uploading them.

To learn more, be sure to read my Ultimate How-To Guide on LinkedIn for Writers.


  1. 75% of active pinners use their mobile devices.
  2. Pinterest has 100 million users. (Fortune Magazine)
  3. Of Pinterest’s 50 billion pins, 30 million of them are buyable. (Fortune Magazine)

I don’t think anyone could have predicted how fast Pinterest would grow in popularity – but it has. Every author should have a business account so they can get their websites verified and have access to free analytics.

Be sure to read my post 23 Pinterest Tips Every Author Needs to Know and Pinterest Tips for Authors (Plus 57 Pinboard Ideas).

Every author should have a Pinterest business account via @CaballoFrancesClick To Tweet

Mobile Marketing

  1. 80% of Internet users use their smartphones to browse the Internet.
  2. 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. (ConvinceandConvert.com)
  3. According to TextMarketer, people would rather give up give up alcohol, chocolate or sex before spending one week without their smartphone.

Mobile marketing is here, and if your website is mobile-friendly, you’re missing out on website traffic.

80% of Internet users use their smartphones via @CaballoFrancesClick To Tweet

There are mobile marketing advances you can incorporate into your marketing plan as well. To learn more about the importance of mobile marketing, read this post: Mobile Marketing Just for Authors.

Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


Sell More Books with These Tips by Frances CaballoAbout the Author: Frances Caballo is an author, podcaster and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Social Media Just for Writers, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.


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