15 Best Blogs for Indie Authors to Follow

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Blogs Just for Indie Authors

Blogging can be so important to an indie author’s brand.

Should you blog? That depends. Many fiction authors do well even though they don’t blog. Instead of blogging, though, they have an active presence on Facebook and perhaps two other sites where they engage with their readers.

But if you write nonfiction, well, you just can’t get around the need to blog regularly. How else would you expose your writing, thoughts, education, and expertise to potential clients as well as readers?

I read a lot of blogs, and from the ones I read regularly, I’ve selected my list of the top 15 blogs for indie authors. If any are new to you, expand your world and check them out.

Here’s the list:


TheBookDesigner is Joel Friedlander’s blog. He started this blog out of thin air several years ago and has grown it into a mainstay in the independent publishing arena. If you’re self-published, you have to read this blog.


Between posts she writes herself and those that are guest posts, there’s hardly a day that goes by when Jane doesn’t have a new post on her blog. Then tend to be rich in content and well thought out. Don’t miss this blog.


Presently, the text to Joanna Penn’s podcast (The Creative Penn) serves as a blog. But I’ve heard that her blog is returning. Whichever you read, do it. And if you listen to podcasts, be sure to catch hers. You’ll enjoy her upbeat style.

Writer Unboxed

A number of authors write for Writer Unboxed, including Jane Friedman, Porter Anderson, and so many others. It’s intended for the indie audience, and the posts are always well written. I never miss any!

Anne R. Allen

Where would the indie blogosphere be without the snarky and entertaining writing style of Anne R. Allen? Anne tells it like it is without reservation and always seems to have a new perspective on even tired, old subjects for her loyal indie authors.


Several writers contribute to the BookWorks blog including, Joel Friedlander, Penny Sansevieri, Carla King, Helen Sedwick, me, and others. You’ll always enjoy the fresh content you find there.

The Alliance of Independent Authors

Developed just for indie authors, this blog reliably delivers information that writers need to know to succeed.

Digital Pubbing

Writer Sabrina Ricci never disappoints with this blog designed and written for indie authors.


Who knows a heck of a lot about selling books? That would be Penny Sansevieri, president of the company and author of the blog. Penny writes with a certain flair that partially entertains while informing both traditional and indie authors.

Live Write Thrive

Susanne Lakin consistently writes a well-read blog. Whether you want to learn about writing fiction or the business of writing, Susanne is a strong coach.


Lisa is a nonfiction book coach who has successfully launched authors in their writing careers and helped them find publishers. Her posts are always well written and her fees are worth every penny.

Chris Syme

Chris knows her stuff. Like me, she strategizes around social media for her clients and runs campaigns for them. Her blog is about social media and is well worth reading.

Indies Unlimited

If you’re an indie author, Indies Unlimited will guide you through the sometimes tumultuous waters of indie publishing.

The Buffer Blog

The Buffer Blog is my favorite social media blog. There are others I enjoy, such as Social Media Examiner and HubSpot, but Buffer is my favorite and should become yours, too.

Social Media Examiner

The Social Media Examiner attracts the finest minds in the industry and produces one of the best blogs on social media on the internet. One caveat: this blog is geared toward businesses, but please don’t let semantics get in your way of enjoying the information.

Selecting blogs for a list like this is never easy. I’m sure there are some I’ve forgotten, and for that I apologize. But I’ve done my best to list the blogs that I consistently read every week.

Which blog is your favorite?


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

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  1. Thanks for including me Frances. Awesome list. If I had to choose to follow only one of the above, it would be Social Media Examiner. Specific to books? Indies Unlimited. A really good mix of author case studies and issues facing indie publishers. But they are all excellent.

  2. Cathy Turney says

    This list is fabulous! I am familiar with half of the blogs mentioned (all amazing), and can’t wait to become acquainted with the rest! Great job, Frances!

  3. This is a terrific list, Frances. Like Cathy, I read many of these blogs already and wholeheartedly agree on their excellent advice (and they’re a pleasure to read, as well!). The ones that are new to me, I look forward to adding to my list. And, as a reader of your blog, I’d have to add Social Media Just for Writers to this list!

  4. Super list! I already follow three of them regularly, Jane Friedman, Writer UnBoxed, and Live, Write, Thrive. Looking forward to exploring the others and to taking your course. You, by the way, are someone I scout out on on my Twitter feed. I have found your posts to be worth clicking through many a time!

  5. Wonderful blog! Do you have any tips and hints for aspiring writers?

    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you propose starting with a free platform
    like WordPress or go for a paid option? There are so many options
    out there that I’m totally confused .. Any tips? Thanks!

    • I always suggest building your own website and then hosting your blog on your website. That’s the best option for branding and consistency. It’s so important to have your own site. Good luck with this endeavor!

  6. Henry O. Akberg says


    I like this one too. Lots of word lists and writing tips:


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