Free Email Course for Authors

Social media can be confusing for authors. That’s why I created this free email course to show how you to use social media to engage your readers and find new readers. You’ll learn:

  • How to get started the right way on social media
  • My top strategies for succeeding on social media
  • Fabulously free image sources for authors
  • Blogging tips
  • And more!

When you sign up, you automatically get a free ebook, Twitter Just for Writers. So just enter your email below for the free course and book!

Indie Author Weekly Update – March 22, 2019

Indie Author Weekly Update - March 22, 2019

Today’s Indie Author Weekly Update contains the most diverse content I’ve featured in a while. Enjoy these posts from Dave Chesson, Sandra Beckwith, Jane Friedman and others.

Publishing Companies

The 8 Best Self Publishing Companies of 2019 by Dave Chesson: “You’re done. No more long nights and sleepless days. No more worrying about potentially gaping plot holes. All that’s left is to publish (and a victory beverage, of course). Easy enough, right? Wrong. Publishing–especially self-publishing–can be a very daunting task. There is a lot to consider and one false step can lead to a very poor introduction for your book into the world.”

Book Marketing

3 Book Marketing Myths to Avoid from TheBookDesigner.com by Sandra Beckwith: “Urban legends aren’t limited to horror stories, though. In the book publishing industry, a better term for them is “myths,” and there are a lot of book marketing myths. They spread from author to author quickly thanks to online groups and social media. Authors believe and accept them automatically, probably because they see the myths repeated so often.”

The Ultimate Guide to BookBub Ads from BookBub Partners: “Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!”

Book Production

Simple Tips for Formatting Book Blurb on KDP Dashboard for Print & Ebook from Alliance of Independent Authors  and by Rob Johnson: “I know I’m not alone in this, but one of my least favourite aspects of the writing life is having to come up with the book blurb for my sales page. I remember the British playwright David Hare being interviewed a few years ago, and he was asked what his new play was about.”

Beta Readers

Beta Readers: Who, When, Why, and So What? from Jane Friedman and by Barbara Linn Probst: “If you’re reading this essay, you’ve probably heard the term beta reader. Although some people do offer beta reading for a fee, the term usually refers to unpaid non-professionals who give feedback on writing prior to publication. Unlike critique partners, there’s no requirement to exchange manuscripts; unlike editors, there’s no expectation that beta readers will have advice about how to fix whatever weaknesses they find. They’re civilians, proxies for our future readers. Typically, they’re people we know, if not personally, then through a friend or writing community. We trust them enough to test our books on them and (presumably) listen to what they have to say.”

Quote of the Week

Indie Author Weekly Update - March 22, 2019

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Instagram for Authors: How to Use Hashtags

Instagram for authors

This is the part two of my multi-part series on Instagram for authors.

Let’s start by talking about hashtags.

As you know, hashtags are vital to Twitter.

Likewise, for Instagram.

The good news is that you can use a lot of the same hashtags you’ve been using on Twitter for Instagram. Here’s a link to my post on 45+ Twitter hashtags for authors.

Why You Should Use Hashtags on Instagram

But let’s back up a sec.

Hashtags work two ways. They help you connect with readers and other authors, and they help readers find you.

And a hashtag is two contiguous words prefaced by the hashtag symbol #.

According to the Instagram scheduling app, Later, Instagram hashtags are an effective way to trigger more engagement with your images.

A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.

On Twitter, two hashtags are the most you want to use in a tweet. Any more than that and your tweet looks spammy.

On Instagram, you can use up to thirty hashtags on a regular post but using eleven is usually sufficient.

On Instagram Stories, you can use up to 10.

Hide the Hashtags

Some people like to hide their hashtags. Others don’t.

My take is that they can make a good caption spammy so hiding them is the better approach.

Not sure how to hide the hashtags?

  1. Upload your image.
  2. Add your caption.
  3. Once your post is published, click the speech bubble and use that area write your hashtags.

(Can you tell I love my dogs?)

You can also hide your hashtags within the caption. Here’s how:

[Read more…]

Indie Author Weekly Update – March 15, 2019

Indie Author Weekly Update - March 15, 2019

Welcome to another edition of the Indie Author Weekly Update. This week’s edition covers everything from saying good-bye to Google+ to pen names to a Reedsy service. I hope all of the posts here help you in your endeavor to sell more of your books.

Social Media

Google Plus Shuffles off its Mortal Coil: Have You Un-Googled? by Anne R. Allen: “If you’ve been following this blog for a while, you probably know I’ve had something of a love-hate relationship with Google Plus. It was clunky and annoying, but I recommended it as a way to get blogposts noticed by the Google search engine.  Of course it was always slow to load, and an “update” a few years ago made it massively user-unfriendly. Still, it was a great tool for SEO and boosting your blog traffic.”

The Writer’s Guide to Instagram: Tips from Top Bookstagrammers and Authors from BookBub Partners: “Instagram is a massive and growing social media platform, and it is full of book lovers. There are many book-focused Instagrams with tens of thousands of followers, whose moderators feature books in appealing images that are widely liked and often reposted.”

Pen Names

3 Factors for Choosing an On-Brand Pen Name by Dave Chesson: “If you’re thinking about using an author pen name, you’re in superb company. After all, countless top authors have chosen to make use of a pseudonym when releasing their work. Like George Orwell, the pseudonym chosen by Eric Blair so he could write about poverty without the fear of shame, or Mark Twain, the pen name favored by Samuel Clemens so he could compartmentalize his different writing styles/personas.”

New Reedsy Service

A New Concept in Book Discoverability: Reedsy Discovery Book Review Service by Ricardo Fayet: “Ever since we launched Reedsy a bit over four years ago, one topic inevitably comes up time and again in support messages, on conference panels, or in my conversations with authors (often at the bar) — and that is the thorny issue of discoverability.”

Quote of the Week

Indie Author Weekly Update - March 15, 2019

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

New to Instagram? Here’s How to Start Plus 9 Tips for Authors

New to Instagram? Here's How to Start Plus 9 Tips for Authors

Are you new to Instagram? Whether you’re just starting out or you’ve used it for a year or longer, you’ll enjoy this series. It will take you from novice to expert over the coming weeks.

Instagram is growing day by day. According to TechCrunch, as of nine months ago Instagram had 1 billion users worldwide.

TechCrunch noted,

While Snapchat’s daily user count grew just 2.13 percent in Q1 2018 to 191 million, and Facebook’s monthly count grew 3.14 percent to reach 2.196 billion, Instagram is growing closer to 5 percent per quarter.

According to the Pew Research Center’s March 1, 2018 report, Instagram is the sixth most used social media site, behind Facebook, YouTube, WhatsApp, Messenger, and WeChat.

Part of Instagram’s growth might be due to the mother of all social media networks, Facebook. After Facebook purchased the app in 2014, Instagram’s user base soared by 60%.

Instagram took off with teens and Millennials. Today, according to the Pew Research Center, 35% of all internet users in the U.S. have an Instagram account. Of those, 39% are women, and 30% are men.

Also, Instagram figures among three platforms that users visit every day.

More About Instagram’s Users

The age breakdown among users trends toward the younger crowd. Most users are between the ages of 18 and 29.

However, there is a relatively large number of users between the ages of 30 and 49. The older age groups tend to be smaller with the 65-and-above crowd making up the smallest percentage of users.

What we know for sure is that for interacting with readers, Instagram is increasingly an excellent platform for engaging with them.

Readers on Instagram

If your reader demographic is between the ages of 18 and 49, Instagram can be a strategic application for you to use. Those of you who write young adult, new adult, dystopian, and teen and young adult romance and science fiction novels, will need to spend time connecting with your readers on Instagram.

But, some agents are recommending that all authors, including nonfiction writers with an older readership, also use Instagram.

However, if your audience isn’t on Instagram, does it make sense to use it? I’m a huge proponent of saving time on social media by only spending time on those networks where you’ll find your readers and your colleagues.

With Instagram’s popularity, it might make sense for you to follow Jane Friedman’s advice: grab your username anyway. After doing that, play around with Instagram and see whether it’s worthwhile for your genre and readership. If it isn’t, leave Instagram, focus your energy on other platforms, and return to it later to test it again.

The beauty of Instagram – and this is why it’s easy to test it – is that it’s effortless to incorporate it into your life. You’ll see why if you keep reading. For now, let’s leave the statistics behind and talk about how to sign up and use this tool.

[Read more…]

Indie Author Weekly Update – March 8, 2019

Indie Author Update - March 8, 2019

Welcome to the Indie Author Weekly Update. You’ll find information on blogging, Facebook, and book marketing. I hope you enjoy all of the posts this week.

And if you live in Northern California, I hope you are dry and safe.

Blogging

How to Write for a Blog: 10 Tips for Writing Strong Web Content by Anne R. Allen: “These days, pretty much all writers need to learn to write Web content. Yes, even if you’re a Victorian romance author whose readers care more about reticules and spatterdashers than retweets and SEO.  Even if you don’t have your own blog. Any website needs content. Plus you may want to plan a blog tour to promote your book launch, or guest on a blog for visibility.  (Guest blogging is one of the best ways to market your book for free.)”

Facebook

10 Facts about Americans and Facebook by Pew Research Center: “It’s been 15 years since the creation of Facebook, a platform that revolutionized social media in the United States and around the world. While Facebook remains immensely popular – and highly profitable – it has attracted scrutiny in the U.S. in recent years because of concerns over its ability to keep users’ personal information private and its role in the 2016 presidential election.”

Facebook Announces New Themed Stickers and Frames for Women’s History Month from Social Media Today: “Following on from the themed stickers and tools launched to mark Black History Month on both Snapchat and Instagram, Facebook has this week announced a new set of visual tools for Women’s History Month in March.”

Book Marketing

Planning Your Own Book Launch from Writer Unboxed and by Sophie Masson: “Your book is coming out soon and you want to mark its entry into the world. You don’t want it to just slide out unnoticed amongst the serried ranks of ‘New Releases’ in the bookshops. You want it properly launched. But your publisher isn’t keen to do a launch. ”

Marketing: Think of Your Readers’ Tastes & Habits, Not Your Own from the Alliance of Independent Authors: Self-Publishing Advice Center and by Jill Marsh: “Bestselling crime writer JJ Marsh, based in Switzerland, describes the light-bulb moment when she realized that marketing wasn’t about her, but about her readers, and describes how this became a turning point in her fortunes as an indie author.”

Quote of the Week‏

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 1, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. Enjoy this week’s posts by Gill Andrews, Jane Friedman, Dana Sitar, Joan Stewart and Erica Verillo, who writes about writer’s conferences occurring this spring.

Enjoy them all.

Gain Email Subscribers

How to Gain More Subscribers (Even with Low Website Traffic) by Gill Andrews: “What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No popups, welcome mats or slide ups. Wouldn’t it be a dream come true?”

Listen to a Podcast

Book Warner and Grant Faulkner in this week’s episode of Write Minded Podcast featuring Jane Friedman [Podcast]: They cover topics on innovation, publishing trends, and the future of book publishing.

Stop Searching for the Ideal Reader

How the “Ideal Reader” Myth Hurts Your Writing Process by Dana Sitar: “A lot of writing advice encourages you to market to your audience by defining your ideal reader. It says to think of your reader as one person, create a profile and write for that person. You’ll even find templates for defining your ideal reader — fake head shots and all. They’ll ask you to name the reader and list their demographics, interests and job. They’ll ask you to explain why this reader is totally in love with what you write.”

Writing Conferences

27 Fabulous Writing Conferences in March 2019 by Erica Verrillo: “Spring is right around the corner! And writers are thawing out! There are some excellent opportunities to network, pitch your work, and attend stimulating workshops this month.”

Press Releases

The Book Designer by Joan Stewart and from TheBookDesigner.com: “Most authors believe the press release will result in phone calls from eager journalists and an onslaught of orders. Nothing could be further from the truth. By itself, the press release lacks the power to skyrocket sales. But combine it with other marketing tactics like a compelling email or phone pitch, and you can help journalists learn about your book and take the next step: schedule an interview with you or invite you to be a guest on their show or podcast.”

Quote of the Week

Don't let yourself slip and get any perfect characters...keep them people, people, people, and don't let them get to be symbols.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Are You Ready for Book Marketing? Take This Quiz

Are You Ready for Book Marketing? Take This Quiz

Book marketing involves so many steps.

When people come to me, they erroneously think that all they need is social media marketing.

Au contraire.

Social media alone won’t cause your books to start flying off the proverbial bookshelf.

So, take this quiz and see if you’re ready to tackle book marketing on your own.

Did You Write the Best Book You Possibly Could?

Yes, book marketing starts with your book. If you wrote a historical fiction novel, how well did you research it? Did you hire the absolute best editor you could afford plus a copyeditor?

And did you attend writing workshops to hone your craft?

Who Created Your Book Cover?

book coverIt’s best if you don’t rely on Fiverr for your cover. And it’s best if you don’t use a photo you took.

Subscribe to TheBookDesigner.com. Every month, Joel Friedlander, a book designer, judges submissions from writers.

By reading his reviews, you’ll learn a lot about good and bad covers, and you’ll glean names of good book designers. Or, you can ask Joel for a recommendation. That’s how I found mine.

Book Marketing Essential: Choose the Best Amazon Categories

Amazon categoriesYou could upload your book to KDP if you’d like and select your own categories. Before doing that, I suggest you conduct some research.

Selecting your keywords and categories is critical to being found on Amazon. So, make your selections carefully. Here’s a post by Kindlepreneur with Dave Chesson on how to find the best categories: Secret Method to Choosing Amazon Book Categories in KDP.

Are You Planning on a Preorder

Preorders are de rigueur these days.

When you schedule a preorder for a month, you are building sales and then when your book is available to download, you’ll have a boatload of reviews.

All those reviews boost your book in Amazon’s search engine.

Can People Listen to Your Book?

audiobookThese days, it’s important to publish your book in as many formats as possible.

You want your readers to be able to read a paperback, download an ebook, listen to an audiobook, or enjoy a boxed set.

I’ve had clients who have only had their books formatted into paperbacks. Guess what kind of book sales they had? Yep.

No amount of social media marketing can help an author who doesn’t take advantage of all the ways that consumers buy books these days.

[Read more…]

Indie Author Weekly Update – February 22, 2019

Indie Author Weekly Update - February 22, 2019

Welcome to the Indie Author Weekly Update. All the posts here discuss book marketing but in different contexts. Anne R. Allen once again doesn’t fail to disappoint in her newest post about superfans. Under the email marketing heading, you’ll find two great blog posts.

Enjoy them all.

Book Marketing Strategies

Should Writers Despair If We Don’t Have Superfans? by Anne R. Allen: “I keep reading about them. People swear they exist. But I’ve never met one. Or even seen its elusive footprint. No, I’m not talking about Bigfoot. I’m talking about the author Superfan. Lots of publishing experts I respect are saying we need to go out and get us some of these Superfans. But I’m not sure where to find them—although apparently vast herds of them roam the booky regions of Cyberia.”

Paul Jarvis describes in new book’s launch (Company of One) in this outline: “For this article, let’s focus on everything after the finished manuscript, because I cover a lot on finding an agent and publisher in my other article on how I got a book deal.” ‏

Book Promotion: Do This, Not That – February 2019 from TheBookDesigner.com and by Amy Collins: “This month has been all about working with authors to help them focus on their markets and really find their readers.”

Social Media

Important Reasons Authors Need to Be Using Social Media by Emiie Rabitoy: “Social media is something most take for granted these days. Not only is social media something that helps close the distance between friends and family who are far apart, but it can also be helpful in a person’s work life too. Social media can be very beneficial for authors, from building relationships with readers, to book marketing and gaining knowledge and feedback.”

Email Marketing

How to announce your book with an e-mail blast by Sandra Beckwith: “I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling. More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).”

Book Marketing: How to Add Mailing List Signups to Your Author Website from Alliance of Independent Authors: “If you’ve spent any time reading or listening to ALLi’s advice on connecting with readers and growing your audience, you’ll know that one of the best ways to do this is via your author mailing list.”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

When was the last time you analyzed your social media presence?

I mean really took a good look at it.

Once we set up our social media profiles and pages, we get so absorbed or even harried about keeping up with our postings that we forget to review our:

  • avatars
  • banner images
  • bios
  • overall review of our updates
  • return on investment (ROI)

So, let’s talk about these items.

Steps to Improving Your Social Media Presence

Social Media Avatars

When was the last time you updated your avatar?

If you took a selfie in the past or had a friend snap a picture of you, it’s time for you to hire a professional to take some shots of you.

While she’s at it, have her take a picture of you writing and reading. And in other poses as well. You can use these additional shots on the back of your book.

Remember, an avatar needs to be a close-up shot of your head. Don’t wear sunglasses or hats when you take this picture. They will obstruct an image of your beautiful self and won’t let your readers see you clearly.

Banners Are Critical to Your Social Media Presence

Don’t ignore social media banners (header on Twitter) and just put up anything. Use Canva.com to create your banners or use a graphic artist at Fiverr.

I don’t recommend that you fall for the $5 deals. Spend some money and pay at least $30 per image.

Here’s a beautiful Twitter header that I’m certain Joanna Penn hired someone to create:

Joanna Penn's Social Media Presence

Here’s mine. It’s not too shabby, eh? I used Canva.com to build it.

Twitter header

Keep in mind that your banners needn’t be static. On Facebook, for example, it’s a good idea to change the images quarterly.

I know that Joanna will change her Twitter headers when she runs a promotion or when she launches a new book.

My header image above is for the two books I market the most, especially Social Media Just for Writers. In reality, it’s time for me to create a new header and new banner images for the rest of my social media. I’ve used this version for quite some time, so this post is a good reminder for myself.  😎

Is Your Social Media Bio Still Current?

When was the last time you revised your bio? Keep in mind your bios need to be identical on all social media platforms. That rule applies to avatars and banners as well.

I haven’t changed my bio in a while, but I’m still happy with it. It includes my mission for authors, describes what I do, and most importantly, it has a call to action to sign up for my email course.

Your bio should also include a call to action to sign up for your email list in your bio.

Did you write a new book? Your bio should include its title. Are you offering a new freebie? Pitch that in your bio.

I like British thriller author, Mark Dawson’s bio:

The author of the John Milton and Soho Noir series. For free copy of my best-selling novel THE BLACK MILE join my list at http://eepurl.com/Cai5X

Go to Twitter and Facebook, search for your favorite authors or writers you admire, and review their bios. Then mimic the best ones.

Review Your Social Media Updates

Now it’s time to scrutinize your social media posts.

Does every tweet have an image? Do you always add pictures to your Facebook updates? Images increase engagement so don’t even think about posting anything online without adding an image or video.

Next, how often do you post updates? On your Facebook page, it’s ideal to post updates twice a day. At least, post once daily.

On Twitter, I post at least seven times daily. I suggest you at least tweet five times daily. Remember, don’t use those tweets to talk about yourself. Promote the books of your colleagues and your followers’ tweets.

On Instagram, post once daily or at least four times a week.

[Read more…]

Indie Author Weekly Update – February 15, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. I hope that you like how I’m categorizing my roundup now. This week’s categories are eBooks, book marketing, audiobooks, BookBub ads, and online book tours. Ostensibly, I could have added BookBub ads and online book tours under book marketing but I wanted to make sure that those particular blog posts stood out.

I hope you enjoy this week’s Indie Author Update and that you have a wonderful weekend.

eBooks

eBook Distribution Round-Up with Comparison and FAQs by David Wogahn: “eBook distribution options in 2019 have expanded greatly the past two years. There are scores of online eBook retailers around the world and eBook aggregators abound to help self-publishers easily make their book available for sale.”

Book Marketing

Best Practices for Authors Looking to Optimize Their Marketing Strategy by Kimberley Grabas: “It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success. With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.”

Street Teams: How to Run a Smooth and Successful Campaign from TheBookDesigner.com and by Angela Ackerman: “The prospect of a book launch can be intimidating. In today’s post, guest post author, Angela Ackerman, shares many tips about how to work with a street team to make your book launch a success. You won’t want to miss this article.”

AudioBooks

Understanding Audiobook Production: An Interview with Rich Miller from Jane Friedman and by Kristen Tsetsi: “Like many indie authors grateful for new outlets for their work, I was drawn last year to the world of audiobook production. This was thanks in large part to the recommendation of author friend Ian Thomas Healy, who’d had a positive experience adapting his work for audio. His personal history with it, combined with the rise in audiobook popularity, led me to follow Healy’s example and create an audiobook at ACX, Amazon’s audiobook production platform.”

BookBub Ads

How To Sell Books In 2019 (Part 4) by David Gaughran: “Welcome to the fourth part of my series on how to sell books in this year we have all agreed to call 2019 – despite what can only be described as rather shaky ground. And while we’re on the topic of letting dates slip, sorry about the delay in getting the final episode of this mini-series to your inbox. I handed BookBub Ads Expert to the editor yesterday – finally! – and that was taking all my time. More on that below.”

Online Book Tours

How to Run Your Own Online Book Tour and Save Money! by Penny Sansevieri: “We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in!”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers