Free Email Course for Authors

Social media can be confusing for authors. That’s why I created this free email course to show how you to use social media to engage your readers and find new readers. You’ll learn:

  • How to get started the right way on social media
  • My top strategies for succeeding on social media
  • Fabulously free image sources for authors
  • Blogging tips
  • And more!

When you sign up, you automatically get a free ebook, Twitter Just for Writers. So just enter your email below for the free course and book!

Amazon Book Marketing Tips with Dave Chesson

I recently interviewed Dave Chesson of Kindlepreneur.com as part of the Conversations with Frances series. Dave was lively, funny, down-to-earth, and incredibly informative. He may understand Amazon better than Amazon itself. If you want to learn how to make your books rank higher on Amazon, listen to this interview and be sure to visit his website.

Book Marketing with Dave Chesson

Amazon Kindle Book Description Generator – This tool is available on his website for free! Use this tool to create beautiful descriptions without knowing how to use html. Enter Book Description Generator in Google to find it or go to Kindlepreneur.com.

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Indie Author Weekly Update – August 18, 2017

Indie Author Weekly Update

Today’s installment of the Indie Author Weekly Update includes posts on websites, discoverability, productivity, and SEO. I hope you enjoy the posts and the practical information below.

As the month inches to a close and can feel as though summer is slipping through our fingers. Where I live, at least, warm weather can surprise us in September or October and that’s what I’m hoping for. Let summer last as long as possible!


Indie Author Updates

Discoverability: Go Wide by Joel Friedlander: “We often talk about the absolute necessity of making our books discoverable to readers. I started writing about discoverability as a key to success in online bookstores in 2011. But what does it really mean? This question most often leads to a discussion about book metadata, a field all indie authors come to understand, if only when they go to upload their book files to a retailer and are faced with a long form to fill out.”

Online Author Etiquette: 12 Laws of the Amazon Jungle from Anne R. Allen: “After I wrote my post last month on cyberbullying in the publishing community, a lot of people asked if there’s any way to avoid these online terrorists. I wrote a post on the subject back in 2013, soon after my nightmare encounter with the Goodreads Mean Girls, who attacked me with everything from one-star “review” swarms to death threats that included pictures of my house.”

6 Common Sense Steps to Secure a WordPress Website from Jane Friedman: “I almost was that next victim. In 2012 I was targeted by a botnet that attacked WordPress sites. I never lost control of my site, but I did spend quite a few hours fighting them off. I had to learn the hard way that securing a site before you encounter a problem can prevent a lot of panic, but you don’t have to make my mistake.”

11 Top Tools To Monitor Your Social Media Presence In 2017 from Adam Connell at Blogging Wizard: “Been blogging for a while and not making any real impact? Even though you have the best of intentions, you seem to have no eyes on your blog, no subscribers, and very few social media followers. Starting a blog and growing your blog are two different things. When starting a blog you have to find your niche, research hosting plans, figure out WordPress, create content and finally get your theme and website up and running. But, then the next thing is getting people to your blog.”

The definitive guide to SEO for authors by Nathan Bransford: “What if there was a way to virtually guarantee your book hits all the bestseller lists without being a “big name” author or buying your way onto the lists? Sound impossible? People have done it. And here’s the secret… You need to build an AUDIENCE of people ready to pre-order your book. It’s the exact strategy that Tim Ferriss used to become a four-time New York Times best seller. In this article (NB note: written by SEO expert Michael Tesalona) we’ll break down exactly how it’s done. Spoiler alert: you’ll need to get very good at blogging and SEO.”

4 Social Media Productivity Tips for Authors by Frances Caballo from TheBookDesigner.com: “Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies. And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing. What’s a writer to do? It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.”

Quote of the Week

Allegra Goodman


Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Avoid Social Media Time Suck

 

Two Questions I Ask Every Writer

Whenever I first talk with a writer who’s considering hiring me, I always ask the same questions:

  1. Would you tell me about your book?
  2. Who are your readers?

I always enjoy hearing about an authors’ books. There’s such a wide range of creative endeavors. Books vary in subject matter from science fiction to nonfiction to women’s fiction. The diversity is luscious.

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Indie Author Weekly Update – August 11, 2017

Indie Author Weekly Update

Each week in the Indie Author Weekly Update I try to vary the sources of information I bring you. New this week are Dave Chesson and his guest blogger Paul Kilpatrick. Be sure you don’t miss Reedsy’s list of the best book review blogs. And of course, Jane Friedman’s insights are also such a treat.

Can you feel summer coming to a close? I hope you enjoy the days that remain.


Indie Author Updates

Best Book Review Blogs of 2017 by Reedsy: “Discover the best book review blogs in your preferred genre. From general fiction to YA paranormal romance, our search bar connects you to a vetted catalog of active book blogs and thoughtful, quality book reviewers.”

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How I Accumulated 38,000 Twitter Followers

How I accumulated 38,000 Twitter followersI remember when I joined Twitter six years ago. Within the first day, I had four followers, and I recall running out of my office and into the kitchen so I could tell my husband that four people were following me. “Me!” I said.

I was stoked.

I didn’t know back then that to gain followers you had to follow people, so I did nothing, aside from posting a few tweets every day.

Don’t Be a Twit

Then I did the worst thing possible. (I made other mistakes in those days but, hey, I was still learning.) I signed up for an application like TrueTwit. It might even have been TrueTwit I just can’t recall right now. Basically, the application “verifies” that someone who follows you isn’t a bot or a spammer by making new followers click a link. If they don’t click the link, you can’t follow them back, assuming they’re worth following.

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Indie Author Weekly Update – August 4, 2017

Indie Author Weekly Update

The focus for this week’s Indie Author Weekly Update is on social media networks. You’ll find tips about Facebook Groups, Snapchat and YouTube. I hope you like this week’s selection.


Indie Author Updates

What is Facebook Stories and how does it work? from Pocket Lint: “Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all your friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch.”

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Have You Seen These Social Media Changes? Part II

social media changesLast week I wrote about several social media changes, namely to Facebook and Twitter. Today I continue the discussion.

Let’s start the discussion with Twitter Moments.

Changes to Twitter 

Initially a feature for news organizations, Twitter Moments are now available for everyone to use.

This is how to get started:

Go to your Moments tab, located between Home and Notifications on the taskbar. (Look for the lightning symbol.) Give your Moment a title by clicking Title your Moment. Then add a description, and upload an image to set the cover. Then, select some tweets you’ve sent, liked, or retweeted. Once you’ve completed your moment, click Publish in the top left-hand corner. (Note: Be sure to crop your photos right on Twitter for mobile navigation.)

Twitter

I created a simple moment that includes a tweet about book patches, the Hay Festival in Segovia, Spain, news about the Pulitzer Prize winning The Underground Railroad (read it and loved it!), and two more tweets.

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Indie Author Weekly Update – July 28, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts from Chris Well, Penny Sansevieri, Buffer, Social Media Examiner, Book Riot, and Authority Pub. Topics range from email lists to using Facebook as a substitute for a book club to Amazon ads. The topics are diverse this week.

Meanwhile, I hope you’re enjoying the summer and finding pockets of inspiration wherever you are.


18 Experts: Why Every Author Needs an Email by Chris Well: “Despite all the tools available for promoting your books and building your author presence online, it would be a mistake to discount the value of a healthy email list. Building a list of email subscribers allows you to engage with your readers, drive new book sales, and insure your author platform against inevitable changes in search engines and social networks. Don’t believe me? Here are 18 influencers–including authors, bloggers, podcasters, and other online teachers–who explain why you need an email list.”

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Have you seen these changes on Facebook and Twitter?

Facebook TwitterSocial media is always evolving. It changes, retracts, expands, and moves on.

The only constant about social media is that it never stays the same. New features are added and redesigns occur. Keep reading to find out what’s new on Facebook and Twitter.

Remember when Facebook didn’t have a timeline? Instead it had five small images across what it now known as a timeline and small avatar off to the left. Before that, Facebook was known as Thefacebook and other than the brand color, the early version of Facebook is virtually unrecognizable.

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Indie Author Weekly Updates – June 21, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update includes posts from Helen Sedwick, Jane Friedman, Penny Sansevieri, Joel Friedman, and Orna Ross. You’ll find posts about piracy, resources for authors, marketing, and  top blog posts for the first half of 2017.

Why the picture of the Labrador retriever pup above? We’re now in the dog days of summer. How are you spending them? (I’m just trying to stay cool!)


Indie Author Update

Digital Piracy & Illegal Downloads: Author Options by Helen Sedwick from BookWorks: “Sooner or later, every author suffers that dreadful experience of finding websites offering free illegal downloads of her book. For most of us, our first reaction to such digital piracy is to send a nasty email or better yet, hire an attorney to write one for us. After all, someone is stealing our work! Wait! Before you pay hard-earned money to an attorney, let’s look at less expensive options.”

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