I’m Frances Caballo, a social media consultant for authors. As someone who worked as a journalist and in public relations, I understand how media – including online media – work. When you hire me, I won’t hand off your account to an assistant. You get me and all of my skills and attention. In 2019, Author Marketing Experts named me as one of the top author marketing gurus to follow on Twitter.
Recent Posts
Book Marketing Update
This week’s Book Marketing Update is short and sweet. Check out what’s new in social media. I also included two posts on book marketing and…
Romance Author Discusses Race, Genre, Amazon Categories
I met romance Canadian author Alexandra Isobel last year when she signed up for a social media analysis. I thought it would be a good…
Book Marketing Update
The Book Marketing Update is nearly back to its original form but as long as racism persists in the U.S., I’ll always include articles on…
Diversity and Other News for Authors
In this issue, I’m taking a step back from last week’s Diversity News update. You’ll still find posts about how issues around Black authors are…
Frances handles both my Twitter and Instagram accounts. I have found her to be conscientious, creative, and a joy to work with. I give Frances free rein to create content and images for my social media networks and she never disappoints. She’s simply the best in the business.
Psychologist and Author
Working with Frances has been one of the best decisions I have made in my writing career. With her thorough critique and expert advice, I am now focused and equipped with the tools necessary to maximize my online presence.
Author
Frances Caballo gets what I’m trying to do … She takes my work down from my metaphorical mountain and delivers it to you. Without Frances, everything I do would be in vain.
Ph.D., Author