Friday is roundup day and I read some insightful posts this past week on the wonders and hesitations around marketing your book and other topics that I think you will benefit from and enjoy. Here they are:
71 Ways to Promote and Market Your Book – Written for Your Writer Platform by Kimberley Grabas, this post discusses the most powerful way for marketing your book: word of mouth recommendation. Sound easy? Read this post.
The Horrors of Self-Promotion – Sean Beaudoin starts this post about marketing your book with: “I HATE Facebook. I hate Twitter. I spend a lot of time on both. At least a solid hour a day. I also maintain a website, have a Tumblr, an Instagram account, a tour website, a tour page, and a YouTube channel. Since I don’t feel comfortable posting much about my personal life, almost the entirety of my time online is spent promoting one of my books. I usually do it somewhat obliquely, using random jokes to deliver the requisite dose of self-serving self-deprecation. But there is no doubt that in every instance, like a Jehovah’s Witness or shady mortgage financier, I am blatantly hawking some aspect of what I have chosen to view as a career.” To see where he takes this story, read his post. It’s great.
What Good Memoir Can Teach You About Good Copywriting – This post is written by Jeff Goins for Copyblogger: “What does David Sedaris know about writing that most of us don’t? What can Anne Lamott do that your traditional copywriter can’t? How about entertain and engage an audience, then lead them to action? How about telling stories that captivate and convert readers into advocates? Wait a second …. Are we talking about memoir writing — or copywriting? Exactly. After recently finishing writing a memoir, I realized how much copywriting had prepared me for writing narrative nonfiction. Turns out, the two have more in common than I thought.”
Giving a Voice to Your Brand – This is an in-depth look at the importance of storytelling when you blog by Gianluca Fiorelli. As a writer you are your brand and this post provides tips on marketing your book that you will enjoy as authors: “Those who had not heard of storytelling cast the first stone. And those who are not thinking of it, or maybe have already begun to speak in-house or with their customers that it is necessary to give a voice to their brands, cast the second.”
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.