If you want to rise to Page One of a Google search, blogging and social media are key components to your search engine optimization strategy. So this week’s Roundup includes posts on SEO, blogging and Twitter, writer’s most important social media network. I hope you enjoy these articles by Jeff Bullas, Social Media Today, Soshitech, Marketing & Entrepreneurial Digest and Mark W. Schaefer. They are packed with useful information that every writer can use.
Implementing SEO into Your Marketing Strategy: On-Site Optimization from Soshitech: This is part two of understanding Search Engine Optimization (SEO). In my last article I explained the function of how search engines operate and outlined some benefits of SEO for your website. Now I’m going to walk through some of the on-site ranking factors to optimize for in your 2014 marketing strategy.
Google Authorship Step-By-Step Guide from Marketing & Entrepreneurial Digest: You may have probably noticed that Google has been hype lately in developing new algorithms and code to “personalize” search engine results. One of the most popular feature is the so called, Google Authorship mark-up. What is Google Authorship? In simply means, adding a personalize code to your online articles, you can claim “authorship” of the content that you wrote and enhance the way the SERPs display your content and put your name and face to your post – the image is taken directly from your Google+ profile.
14 Twitter Best Practices That Show the Real You from Social Media Today: Here are examples of tweets from today that have no links and no mentions of other people. Most of the time their tweets promote their employer, their industry, or social media in general. The below tweets are pure and unfiltered. They let us see they are real like us.
Another way to measure social media success from Grow by Mark W. Schaefer: I work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like. If you have the right tracking set up, I can tell you, but whether or not I can tell you isn’t that important to most businesses. The cost of getting an accurate measurement is. But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Let’s look at that today.
10 Simple Steps to Becoming a Better Blogger from jeffbullas.com: Authors such as Luther and Erasmus became best selling authors and their thoughts and writing allowed the blossoming of the middle class. The status of the elite was challenged. Literacy rose sharply. The monopoly and power of the religious and political leaders was threatened. It led to the unrestricted circulation of information and perceived radical ideas that now crossed borders quickly and efficiently.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.