Frances & Dixie 8-15-12

Who am I? I’m Frances Caballo (pronounced ka-by-yo), and I love social media.

Social media is a dynamic field that is constantly evolving, and I enjoy the challenge of keeping up with every innovation and tweak that occurs so I can help people like you grow your online presence.

I began as a reporter before delving into the field of public relations. When social media emerged, it was only natural that I would dive into this new platform.

As a social media strategist and manager, my focus is on helping authors like you surmount the barriers that keep you from flourishing online and selling more books. When you retain me, you have a team member ready to set up your social media profiles, handle your accounts for you and even write your blog posts for you.

That’s right; you’ll never have to think about your social media accounts again (unless you want to). I guess you could call me a social media genie. I do it all for you.

Whether you write romance, literary fiction, memoir, YA or for the new adult market, you need to be on social media if you expect to enjoy great book sales.

William H ColesFrances Caballo knows social media in all its forms and provides effective individualized strategies and success-oriented advice to writers with efficiency mixed with creativity, humor, and caring. Her flexibility in a rapidly changing industry adds to the value of specialized work well done with a smile, and always on time. ~~ William H. Coles

In today’s world, authors need a social media presence to expand their reach to new readers, sell books, and even find a publisher if that’s something you’d like to do.

We live in a social world and so it makes sense that social media would become a powerful marketing strategy for Indie authors. The beauty of it is that it levels the playing field between traditionally published authors and Indie authors.

In other words, everyone has to be involved in the marketing of their books and in today’s world that means you need a vibrant online presence. A publisher’s marketing arm (in many cases the author) has the same resources at hand that you do: social media.

Social media is how you build trust with prospective readers, deepen relationships with the readers you already have and boost traffic to your website and online venues where readers can purchase your books.

Some people think I’m on social media 24/7. Absolutely not. Like you, I try to maintain a healthy balance in my life, so I hike, cycle, play pinochle, and volunteer for the Golden Gate Labrador Retriever Rescue, based in San Francisco. That’s how Dixie, pictured above, came to me.

But enough about me.

If you are feeling overwhelmed or don’t know how to approach a blog or start integrating social media into your book marketing plan, let’s talk. Schedule a 20-minute complimentary session with me so our conversation can begin.



Social Media Just for Writers was named as one of the top 30 websites for independently published authors by Penny Sansevieri of Author Marketing Experts

top 30 websites