What I’ve Learned about Blogging (the Hard Way)

3-2-15 Content is king by Frances CaballoFirst, I owe you an apology.

I should have known better than to write a blog post about the San Francisco Writers Conference.

It’s a great conference – the largest writers conference on the West Coast – but it wasn’t appropriate for me to promote the conference on my blog (even though the organizers wanted me to).

And it wasn’t right for me to accept a blog post about mobile marketing that did not directly address my readers, Indie authors.

Furthermore, after posting my show notes on Fridays for several weeks, I suddenly switch to an older format. That wasn’t right either.

So I’m apologizing to all of you who have been reading my blog and subscribing to it and expecting the type of content you have become accustomed to reading.

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Social Media for Authors Podcast: Improve Your Marketing Results

Episode 14 - Social Media Sweet SpotTo read previous episode show notes, refer to my Friday blog posts.

 Episode 14 Show Notes

This week’s segment includes summaries of four blog posts with awesome social media tips, and of course, I have your tip of the week.

Let’s start with your weekly tip.

You spend so much time learning about social media and keeping up with it that you’d like to see great results, right?

It’s only natural that we want to see our tweets retweeted, our Facebook updates shared and liked, and our images shared.

For me, it’s a sad day when after carefully planning my social media posts they trigger little engagement.

Today I’m going to suggest just three tips that have helped me and I think
will help you too.

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Mobile Marketing Just for Authors

Mobile Marketing
During the San Francisco Writers Conference last weekend, I served on a panel that talked about mobile marketing for writers.

In advance of the session, I did quite a bit of research and I want to share some of those findings with you.

8 Crazy Facts about Mobile Marketing

I recall a webinar I took in 2011 when the presenter predicted that by 2014, mobile marketing would dominate the Internet.

People aren't going mobile, they've already gone mobile and authors need to join them.
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Let me share the facts:

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How to Ramp up Your Blogging

2-20-15Enjoy the show notes for Episode 11 of the Social Media for Authors Podcast.

This week’s segment includes summaries of four blog posts that will help you tune up your blog posts and extend your reach, and of course, I have your tip of the week.

Blogging Tips for Authors

You have a beautiful author website, right? And a blog that you host on your website.

But is your blog getting the traffic you’d hoped for?

Blogging success doesn’t happen overnight. It takes time.

What I mean by this is as you expand your presence on social media and grow your follower base, traffic to your blog will increase.

You’ll see more people visiting your website and more people leaving comments on each blog post. [Read more…]


Authors: Are Your Mobile Ready?

2-16-15 Are You Mobile Ready?

I am teaching at the San Francisco Writers Conference today so I have a guest post for you from  Nick Rojas.

So, are you mobile ready?

As the world wide web becomes more mobile, developing a content strategy for marketing efforts should match.

Over a billion people are using mobile data for internet-related activities
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 including blogging, emailing and social media networking.

This trend towards mobile usage can be utilized in many different ways, but it’s important to understand how differently today’s consumers use their mobile devices compared to a desktop computer.

Understanding these dissimilarities can help authors to employ better campaigns and marketing strategies. [Read more…]


Friday Roundup of the Week’s Best Posts

wavesI am busy teaching at the San Francisco Writers Conference  so I thought I would keep today’s post simple!

Rethinking Social Media Success by Angie Pascal f0r ClickZ: The practice of measuring social media success is fraught with misunderstanding and uncertainty. It’s been that way since social media first became a buzzword, and continues to be a contentious subject. However, I noticed a shift in 2014 that I see as extremely positive, and one that will surely continue to become stronger in 2015 and beyond.

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Bring Your Pen and Laptop to San Francisco

SF BridgeFrom February 12 – 16 I will be teaching at the San Francisco Writers Conference at the Mark Hopkins Hotel.

It is one of the best conferences for authors and I encourage you to check it out.

Click here for the schedule.

What to expect in 2015 at the SFWC?

The San Francisco Writers Conference is a Celebration of Craft, Commerce and Community for all writers. Whether you are working on your book, getting ready to publish it, or looking for ways to promote an already published book, this is the event you need to attend.

You will learn from 100 bestselling authors, literary agents, editors and publishers from major publishing houses. With more than 24 respected literary agents looking for new clients at the SFWC, you may find the perfect agent for you and your book.

You will connect with leaders in self-publishing and traditional publishing. There will be experts on book promotion, platform building, social media, and author websites.

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Advanced Twitter Tips for Authors

Search & Listen on Twitter by Frances Caballo

Pew Internet Research Project Results & How to Search and Listen on Twitter

If you use Twitter – and I certainly hope you do – then you’re going to be interested in the Pew Research Center’s newest demographic results from Twitter users.

We know that 23 percent of online adults living in the United States are active on Twitter. This figure represents a 5 percent increase over the previous year’s numbers.

And thanks to Pew Internet Research Project, we know more about these users. According to this study: [Read more…]


Friday Roundup: Survey Results and Social Media Tips for Authors

1-30-15The results from the Podcast Survey are back and I sincerely thank everyone who participated.

In the end, I decided to give away more than just 10 books; I actually gave 15 eBooks to the first cluster of people who responded. To those of you who took the survey, I extend another huge thank you.

Now let’s review the responses.

The majority of you use Twitter (100%!), Facebook (93.75%), Google+ (75%), and Pinterest (68.75%). Forty-three percent use Instagram.

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Listen, Subscribe & Review Social Media for Authors Podcast

2-6-15 Indie Author Marketing Strategies

Plus 5 Book Marketing Tips

You’ve been awesome so far. Within the first four days of asking for reviews I received five — the number I needed to get into directories.

As wonderful as that is, to get the visibility I need for this podcast I need additional subscribers and reviews.

So anyone who subscribes, reviews and send me a screenshot of their review will still receive a free eBook of your choice — as long as it’s one that I’ve written.

Marketing the podcast has been thrilling and exhausting. It’s like launching a book.

I’ve learned a few lessons that I think can be applied to your book marketing techniques and I want to share them with you.

How to Market Your Podcast (or Books)

  1. Design your image right away. For me that meant the very first task was to create the Social Media for Authors Podcast logo. For you, as soon as you’ve firmed up your book title, have a cover designed (and let your readers vote on various versions) and start referring to your new book. Discuss challenges, obstacles, and successes.
  2. Podcasting is another form of content marketing. So create the best episodes (chapters) that you can.
  3. Ask your audience for advice. In my case, I devised a survey. You can ask for suggestions for venues or names of characters in your next book.
  4. Grow your email list.
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    . This is so important. Social media helps you cultivate relationships with your readers but email marketing allows you to communicate directly with your readers.
  5. Create a podcast page on your website. You’ll want to create a web page for each of your books. If you look at my Books Page, you’ll see a summary of each book and the option to read more about each book.

Friday Roundup

This week’s roundup focuses on book marketing techniques. I hope you enjoy these posts — I did!

7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book by Shelley Hitz: If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

5 Steps to Building Your Most Successful Marketing Campaign Yet by Indies Unlimited: As an indie author, you cannot succeed without a marketing campaign.

At its core, marketing is nothing more than telling a story. Indies Unlimited
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It’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer!

Blogger Outreach by Adam Connell:*Note: This is a great post that applies nicely to book marketing. Have you ever emailed another blogger and struggled to get a response? Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview. Whatever the reason, the results are usually the same – silence. Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

Don’t forget to head over to iTunes to listen, subscribe and Review the Social Media for Authors Podcast.


About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web