4 Time-Saving Content Curation Tools for Writers

Frances Caballo - Social Media Just for WritersCreating content for your social media profiles needn’t take more than 10 minutes each morning.


Once you have your favorite content scouters (my word) in place, you’ll find that the content will appear before you almost magically. My scouters are the tools I use to help me pinpoint the content that furthers my brand, keeps me updated, and will provide my followers with the information they want to read.

Scouting for Content on the Web

Below are four content curation tools that you may want to start using.


Once of my favorite content curation applications is Swayy. After opening an account, tell Swayy what your keywords are and the app will deliver your content to you every morning via email.

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You can also use Swayy to schedule your content, a definite time-saver. As you can see, Swayy provides the options to share content on Twitter, Facebook or LinkedIn. I can add hashtags and even opt to share it later.

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In addition, when I click the Calendar option, another window opens and I can schedule my content on any day and at any time I wish.

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Similar to Swayy, ContentGems will provide a comprehensive summary each day of the content that relates to the keywords you selected. This is an example of just some of the information ContentGems sent me this morning.

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Similar to Swayy, you can also share content via this application. When you select Share via ContentGems, you’ll have two options as noted in the screenshot below.

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If you use Buffer to schedule your tweets, ContentGems will add your tweet to your queue. When I select Buffer, this window appears with the option to share the information now, later or schedule a tweet at a specific time.

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Twitter Lists

Twitter lists aren’t an application but they are important to your content curation strategy. Once your following and follower count grow, it will become difficult to sort through your news feed to find the Tweeps you rely on for great content.

You can solve problem this by creating a Twitter list. I created a short video to show you hot to start creating your own lists.

Unable to display content. Adobe Flash is required.

If you have problems viewing the video, you can paste this URL into your browser to see it: http://www.screencast.com/t/w9QiwmW6m

LinkedIn Pulse

Pulse is a wonderful tool for vetting your LinkedIn newsfeeds. Through its content platform, LinkedIn users are now sharing entire blog posts on LinkedIn. Some of this content may be items you’d like to share with your own following. Pulse will send you stories of interest based on whom you follow on LinkedIn. You can choose to see the suggestions on a weekly, daily or as the new content appears on LinkedIn.

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Similar to Swayy and ContentGems, you can elect to post the content directly to your profile by clicking the arrow.

What are your go-to strategies for finding great content while saving time?


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Web

Photo Credit: Alan Cleaver via photopin cc

Beta Readers, Book Covers and Great Websites for Indie Authors

8-15-14 400The post on the best 50 sites for self-published authors was published in June but I just discovered it last week so I’m including it in the week’s Roundup. You’ll also find posts from Joel Friedlander, The Next Web and one by Anne R. Allen on how to find beta readers, always a timely topic. I hope you enjoy this week’s picks.

The Indie 50 – The 50 Best Sites for Indie and Self-Published Authors from August Wainwright: This is something I’ve been wanting to do for a while now and kept putting it off. Having now finished the list, I completely understand why I’ve been procrastinating for so long.

What is a Beta Reader? Everything You Always Wanted to Know About Getting and Giving Feedback on your WIP from Anne R. Allen’s blog: The term first came from fan fiction, and it means a person who reads your work-in-progress (or “WIP”) when you, the writer or “alpha,” are ready for feedback—before it goes into final draft to be sent to your fanfic page, editor, or agent.

5 Keys to Book Cover Success from The Book Designer: So, you survived the gauntlet of rewrites, the flood of red ink your editor poured on your pages, and countless sleepless nights you spent worrying about how to tie the story together. Finally, you put the last period at the end of your tale’s final sentence with a heavy sigh and a hopeful cheer. Congrats! You have a manuscript.

What really happens when someone clicks your Facebook Like button from The Next Web: We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our noses. The Facebook share button could be a huge opportunity to delight a reader with a seamless sharing experience, one in which you can control the look, feel, and message of what gets shared.


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Photo credit: Micky** via photopin cc

Twibel—Something New for Indie Publishers to Worry About?

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I am so pleased to have a guest post by Helen Sedwick. Her new book — Self-Publishser’s Legal Handbook – covers a multitude of issues that Indie publishers face every day from how to start a business to retaining freelancers (designers/web design professions, etc.) to protecting your nest egg. I hope you enjoy today’s post by her.

Guest post by Helen Sedwick

Suppose you hear something wonderfully scandalous about a local politician and blast it out to your 10,000 Twitter followers and 4,000 Facebook fans.

You are the first drop out of the Internet hose, and your post goes viral. Two days later, you learn the information is wrong, painfully wrong. Could you be liable for defamation or twibel, a newly-coined word for libel on Twitter and other social media sites?

It happens.

Rock singer Courtney Love has been sued twice; once for tweeting that a fashion designer was “a drug-pushing prostitute” and another time for saying her attorney had been “bought off.” Kim Kardashian was sued for tweets calling the cookie-diet doctor a liar.

In the race to be first to post on the social mediasphere, who stops to fact-check? In a culture that confuses rudeness with humor, how easy is it to cross the line? With more than 400 million tweets per day are defamation lawyers enjoying a bonanza?

The good news is defamation claims based on social media postings are rare, even for deep-pocketed celebrities. But the law lags behind technology.

The potential for litigation is high because careless or malicious postings can ruin reputations. At the extreme, cyber-bullying has lead to tragedy.

To reduce the risk of ending up in the courtroom, social media users should keep some common sense rules in mind. 

What Is Defamation?

A False Statement of Fact


An Identifiable Living Person or Company

Which is

Published or Disseminated to at least one other person

And Causes

Reputational Harm

And if involving a Public Figures,

Was Made with Malice 

         (knowledge that the statement was false or a reckless disregard for the truth)

In the United States, the plaintiff (the one filing the lawsuit) must prove all these elements. In the United Kingdom, France and other counties, plaintiffs have an easier time proving defamation and recovering damages.

8-11-14 SelfPublishersLegalHandbook_3dDefamation Risks as Indie Publishers

Ten years ago, defamation claims were almost exclusively brought against publishers, journalists and celebrities; they were the only ones with enough reach to cause reputational harm.

Today, every blogger, tweeter, poster, and other social media user has the power to reach millions. As far as the law is concerned, Indie authors are publishers and have assumed all the risks and responsibilities that come with that role.

Since few of us have fact-checkers, editors and lawyers watching our backs, take the time to verify sources before posting potentially damaging information. Otherwise you risk harming someone’s reputation and wallet, including your own.

Context Is Helpful But Not Bulletproof

Here’s a recent headline from the internet:

ExxonMobil, Chevron Locked In Bidding War To Acquire Lucrative Pennsylvania Senator

If you read this headline in the Wall Street Journal, you would assume this is fast-breaking news about the real crime. However, since this headline appears at The Onion, readers understand it’s satire and not a true fact. Therefore, it is not defamatory.

Similarly, political big mouths Sean Hannity and Rush Limbaugh routinely broadcast shocking accusations and viscous slurs. They get away with these remarks by arguing everyone knows it’s hyperbole, entertainment, and opinion, not statements of fact. Same with shock jockeys such as Howard Stern.

In defamation cases, context is important because it determines whether readers will assume statements contain facts. If a statement is not seen as fact, then it is not defamatory no matter how offensive. Opinions are protected speech in the U.S.

The good news is tweets and online comments are usually not considered statements of fact, but off-the-cuff remarks, opinions, hyperbole, and (too often) sales pitches. Readers follow twitter feuds and comment rants for voyeuristic entertainment, not real-life information.

Similarly, online reviews on Yelp, TripAdvisor and Amazon are considered opinions because of context. One hotel lost its case when it sued TripAdvisor for listing it as the “dirtiest hotel in America.” The court found no defamation because readers understood this was eye-catching exaggeration, not fact.

There have been exceptions. TripAdvisor reviewers have been sued for saying they were bitten by bedbugs.  A British reviewer has been sued for defamation and blackmail for posting a negative review after a restaurant refused to give him a free meal in exchange for a positive one. Since bad reviews can ruin a small business, I expect more lawsuits will happen.

Before you make potential damaging statements, rephrase them as opinions. Instead of saying “the restaurant served horsemeat” (fact) say “I suspect horsemeat would have tasted better” (opinion). Instead of “Bob is a crook” (fact) say “Bob reminds me of a rattlesnake who neglects to shake his tale” (opinion).

Bloggers face a higher risk because blog posts are more considered and researched. The more your elaborate on the subject and the greater your credibility or clout, the more careful you need to be.

Hyperlink to Your Sources

Hyperlinks are the Internet’s equivalent to footnotes. If you are posting negative information, include links to your sources. Defendants have successfully fought off defamation claims by convincing courts that they relied on credible sources. (Hence, no malice.)

When Using Humor, Don’t Be Subtle

If you have a strong opinion to express, consider using satire and hyperbole. The more ridiculous, the better. In one famous pre-Internet case, Miss Wyoming sued Penthouse Magazine and writer Philip Cioffari over a satirical piece portraying a beauty queen with such strong sexual powers, she could make men levitate off the ground. A local jury awarded Miss Wyoming $26.5 Million, but the judgment was reversed. The Appeals Court recognized the satire; levitation, while fascinating, was not factual.  

We Are All Public Figures Now

Now let’s put the shoe on the other foot. Suppose you get into a tweeting feud and are called derogatory and insulting names. Do you have a claim of defamation? Don’t count on it.

By tweeting, posting, and commenting in the social mediasphere, you are putting yourself into the public spotlight voluntarily and will be considered a public figure at least with respect to your social media statements. Public figures have a tougher time winning defamation cases because they have to prove malice on top of everything else. It’s an uphill battle.

Watch the M.E Factor

As an attorney, I am often asked, “Can someone sue me?” Anyone can sue you. My rule of thumb about litigation risk is the M.E. Factor; money multiplied by emotion. If a lot of money is involved, then a lawsuit is likely even if there is little anger or emotion. But if someone is angry, offended, or feels threatened, then they are likely to sue regardless of a small financial stake. Don’t assume no one will go after you because you have no money. If you get someone peeved enough, you may awake one morning to a process server banging on your door.

 Consider Other Consequences

Even if you are not sued, careless tweets may come back to haunt you. Employers review social media profiles of current and prospective employees. Professional, social and family gatherings may take on a noticeable chill. You could lose followers and potential customers.

The internet would be boring if no one took the risk of generating provocative and controversial content, but pause to think before you hit enter. Don’t post something you would not say in a crowded room. Think thrice before sending anything between midnight and 4 AM. Social media is not a private conversation. Your words will be heard around the world.

8-11-14 HelenSedwick_300For more information on the intersection of legal issues and social media — or for additional information about legal issues that Indie publishers can encounter — visit Helen Sedwick’s blog and check out her book, Self-Publisher’s Legal Handbook. You can also find Helen on Google+ and Twitter

Disclaimer:  Helen Sedwick is an attorney licensed to practice in California only. This information is general in nature and should not be used as a substitute for the advice of an attorney authorized to practice in your jurisdiction.



 Social Media Time Suck Final 200


Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web


Blogging, Video and Bookselling Tips from Penny Sansevieri

8-8-14It’s August yet it feels like fall here in Sonoma County, which is located about 55 miles north of San Francisco. The mornings are dreary, the dew is heavy, and lately we’ve had very little sun. We’re definitely feeling the dog days of summer. (I love dogs, by the way.) However, these posts did brighten my week and I hope you enjoy them too.

26 Ways to Bring Your Blog to Life from Entrepreneur: We all want more engagement on our blog posts. I mean traffic numbers are nice, but when no one comments or shares your posts, you just feel so alone. (Is anyone listening to me!?) User interaction is the soul of a blog. Not only does it help build your confidence, but it could help turn your blog into a cash cow. Here are 26 ways to bring life to your blog.

How to create a video with PowerPoint from Build Book Buzz: Confession time: I view creating videos as a necessary evil. It’s not something I look forward to, and that’s not just because good hair days don’t come around very often.

Never Sell Your Book: Tip #16 of 52 Ways to Market Your Book from Author Marketing Experts, Inc.: So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their book. Remember it’s not about the book; it’s about what the book can do for the reader.

Twelve Things You Should Do on Your Personal Google+ Account Right Now from KISSMetrics: Like it or not, Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it comprises a huge part of the social milieu of your online existence. Google+ has subtly creeped into your emailing, browsing, article writing, creating Google+ business pages, and a variety of other activities across the web.

13 Ways to Impress an Agent from Books & Such : You’ve been trying to crack the code for getting an agent’s attention, whether in a query or a face-to-face meeting. You’ve been searching high and low for the secret to making an agent sit up and say “Wow!”


About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



p align=”center”>Practical Tips for Marketing Your Books on the Social Web



photo credit: A Guy Taking Pictures via photopin cc

Marketing Tips from New York Times Bestselling Author Sharon Hamilton

Social Media Just for Writers by Frances CaballoSharon Hamilton is a New York Times and USA Today bestselling author. She didn’t rise to fame by chasing literary agents or signing a deal with a New York publishing house. Sharon is an Indie author whose dedication to writing and marketing has propelled her career to heights she might not have imagined possible when she began writing romance novels in 2008. To say that Sharon is a prolific writer would be an understatement. In the Seal Brotherhood Series alone she’s written eight novels and novellas. She’s also written two books in the Golden Vampires of Tuscany Series and two erotic romance novels. Finally, her stories are included in eight anthologies. To learn more about her success, keep reading.


You’ve been tremendously successful and prolific in your relatively short writing career. What do you attribute your success to, aside from your masterful writing?

I work hard at making it a business. You have to release new products every year, at least 3 – 4 times a year, or more. You need to be visible. But not just visible saying, “Buy My Book;” visible by giving content and value to the relationship you’re cultivating with the reader.


How important is blogging to your success?

At first, it was the only form of social media I did. I learned to get comfortable with it, be prolific at it, and then to join other blogs as either guest or regular hosts. It helped introduce me to a community of like-minded writers, and their followers who became some of my fans.

Dee Dee Scott coined the phrase “Grogging” or group blogging. It’s a good way for an author to learn to cooperate with other writers, play fair, pool resources (it takes a lot of work to consistently blog), and use the power of other authors to get introduced to their readers. I interviewed people I admired or thought were interesting. I watched their blog posts and learned how to post pictures, boost, spread the word, etc. I learned by hosting some good authors first.


Sharon Hamilton, AuthorWhat role has social media played in helping your books to succeed commercially?

Well, since I am an Indie Published author, social media is the only way to get my book out to the public. That’s a good and a bad thing. Good that we have the same access to media for free, basically, and bad because it can suck a lot of time I would love to spend writing. But it is as important as the content, to be involved in social media, and if a writer isn’t, then his or her wonderful book won’t be discovered, except in unusual circumstances. I just know I’m not that kind of lucky, and probably anyone reading this isn’t either!!


My hunch is that Facebook is probably the most important social media network for romance writers. Do you agree, and if so, why? To what do you attribute your success at attracting 13,143 Facebook Page Likes and nearly 5,000 friends?

Facebook allows fans access to the writer (or the writer’s staff as is sometimes the case), which is unbelievable, if you think of it. We are so lucky to have this. I’ve done Facebook parties, where we’ll do a blast from say 6-10, invite guest authors for ½ hour “chats” with fans and readers, contest giveaways, etc,. to increase traffic. I think I’ve gotten as many as 1500 on my Rafflecopter giveaways when people were asked to answer a question or sign up for our newsletter, or “like” my page. Believe it or not, for the first 3 years I was a writer, my FB page didn’t get very big very fast. In the last year, with the new releases, it has really soared in hits. That’s because a lot is going on.

The biggest increase in my page occurred when we took a Cruise from Italy to Brazil, and I posted just about every day about something on board ship, or on land. People still talk about that. I think I got maybe 25% of my “fans” that way. I had people tell me they felt like they’d done the trip too.

On a limited basis, I try to interact with the fans. I don’t make a comment on all of them, but some I do.


8-4-14 CrusinforaSEAL 300When did you start incorporating Navy Seals as characters in your books?

I was writing mostly paranormal, because those were the only romance novels I’d been introduced to. But when an editor said, “Wait a minute. I don’t want vamps or angels. Give me a hero (before I could argue with her there were heroes as vamps and angels).” She said she wanted a military guy, a sports figure of some kind. Para rescue. I threw it out there, “Navy SEALs.” She asked me if I thought I could do that, and I said, “sure.” I wasn’t, of course.

They are the perfect type of hero. Generally stay quiet, not wanting attention to him. He protects the innocent. He doesn’t do it for the money or even the glory. He does it because he is the guy that can “get ‘err done,” do the things other men can’t. He’s filled with an honor to serve, just wired into his DNA. The training sorts out all the ones who aren’t of that ilk. Not just the physical strength, but also the mental strength that makes them so relentless, they don’t quit.


What triggered the Golden Vampires of Tuscany series?

I was an Anne Rice fan, but, IMHO [In My Humble Opinion], she made a mistake by not letting them have a sex life. I love her work, and she is such a great writer. But I found them sad characters. At the time, I was a critique partner with Tina Folsom, and since she was doing vamps, I decided I’d try one. I wanted something different. They don’t go to ground. They can live in the sun, have mortal children, can only mate with their fated mates, although they can sleep around a bit. When they meet their fated mates, they instantly know it. Children are rare and special. I have a whole hierarchy in their world, rules.


How do you manage your time? You are a prolific writer and your have an active online presence. How do you juggle your writing with your book promotion?

I’ve had two virtual assistants since April. They help me with some of the social media stuff, and have helped me maintain a better street team than I’d have time for. They organize blog posts, FB parties, mail outs for prizewinners. I’ve been to six conferences this year already, and they have come to two of them, which helped out a lot.

Good book on Time Management: Manage Your Day-To-Day, by Jocelyn Glei. They talk about building a routine, knowing what times you are most productive and keeping out everything else at that time so you can write. For me, mornings are precious. I no longer have critique groups, doctor of dentist appointments, or meetings in the morning. The morning has to be protected for me, or I’m up half the night trying to finish something.

If you do a little every day, you don’t have to jam. But jamming once in awhile does good things too. Really stimulates the creative ideas, but you can’t run on coffee all the time. You have to slow it down sometimes. A good fitness routine changes what’s done, maybe not when it’s done, but what workouts, so the body is “tricked” into peak performance. Work when the least amount of time can do you the greatest good.

Never be a writer who “doesn’t feel like writing” and then doesn’t. Do it every day. Who cares if you like it or not? Your fans await.


8-4-14 seamydestiny300Are there any other marketing elements that you feel have contributed to your success?

The Facebook Parties are great to do. Already touched on it. Having a Street Team has really helped me spread the word to people I wouldn’t normally know about. They become my Outliers. Make sure you have a clear message and a brand that identifies you.


What do you mean by Street Team?

I have a group of like 100 women, who are fans, and who are on my Street Team. When I post something on the team loop, a lot of them post it to their social media sites. Some are bloggers, too. I don’t pay anyone to review or to blog. They get swag, and stuff from me for just being there. Most successful authors have them.


What marketing advice would you give a new romance writer who was just starting out?

Just try one thing at a time until you get fairly comfortable with it. As usual, setting it up takes the most time. Using it falls from that. Don’t try to do too much. Start slow and don’t listen too much to anybody who is a “guru” and their advice. Do a gutcheck and make sure it works for you too. Not all the advice you get is going to work.


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web

Email Signups, Content Curation and How Creativity Helps Us Thrive

OLYMPUS DIGITAL CAMERAOne of the most important elements to a successful writing career is deciding what you should write about. If you want to sell books, you need a market, and if you want a certain demographic to read your book, the book needs to be unique or fill a need. Nina Amir wrote a great post on this very topic that you’ll want to read. Jason Matthews wrote a post for Joel Friedlander that every Indie Author will appreciate. Jason explains how to use Amazon’s search engine to better position your book for sales. What a great topic! I thoroughly enjoyed reading Forbes’ article on how creativity helps us thrive. We knew this was true – right? – and now we have the proof. I hope you enjoy the selection below. (By the way, I took today’s image while traveling in Portugal six years ago.)

5 Subtle Writing Strategies That Drive Email Signups from Copyblogger: Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

Always Have an Amazing Link to Share from Buffer Blog: Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

How to Fill a “Hole” on the Bookstore Shelf from Write Nonfiction Now!: Maybe you’ve heard the adage that if you’ve been searching for a particular book and haven’t found it, that’s the book you should write. Or if you’ve been wishing someone would tell a particular story, that’s the tale you should tell. And, if there’s a hole on the bookstore shelf waiting for a book readers want and need but that hasn’t yet been published, that’s the hole you should fill when you write your book.

The Innovation Turbo-Charge: How To Train The Brain To Be More Creative from Forbes Magazine: The data is overwhelming: creativity is far and away the most important skill needed to “thrive” (and this word is being used in opposition to “survive” here) in today’s world.

39 Things to Remember While Struggling to Build Your Writing Career from Writer Platform: When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities.

Playtime with Amazon’s Search Engine and Selling Prompts by Jason Matthews via The Book Designer: If you feel any dread when it comes to keywords (or metadata), you’re not alone. Many authors have a limited understanding of these digital entities and struggle to add elements to their books to assist with Amazon’s search engine. Fortunately there’s good news for those who recoil when it comes to keyword research; this can be fun. Think of it as a game where you play around and experiment with Amazon’s search engine.


Social Media Time Suck by Frances Caballo of Social Media Just for WritersAbout the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Image by Frances Caballo

Ultimate How-To Guide on LinkedIn for Writers

Social Media Just for Writers by Frances CaballoThe movie Social Network made Facebook’s genesis well known: It started when Mark Zuckerburg, sitting in a Harvard dorm room, built the website that quickly spread among universities and eventually was made available to everyone around the world.

But what do you know about LinkedIn? I was surprised to read that it was launched two years before Facebook and began taking signups in 2003. By 2008, it was a global company, opening its first international office (in London) and starting French and Spanish versions of its platform.

By the end of 2013, LinkedIn celebrated its tenth year with 225 million members. Presently, it has 300 million users and is available in twenty-three languages. Those numbers are nowhere near Facebook’s 1.3 billion users, but we can’t compare the two networks.

On LinkedIn you can post your keyword-rich resume, find freelance writing gigs, and search for editors, publishers, agents, illustrators, graphic designers, and marketing professionals.

LinkedIn is also a nice break from the chatter on Facebook. You won’t find pictures on LinkedIn of babies, declarations of love, or images of gluten-free meals. This is the place to connect with other writers interested in publishing and promoting their books. So, learn from them, share information, and do what LinkedIn is designed to accomplish: help you to connect professionally with other users who share your passion for writing, want to improve their craft, and want to see their books succeed.

Professionals consider LinkedIn the most valuable social media channel on the Internet, and it consistently ranks in the top 10 most-used social media networks. According to a Pew Research Center report, in 2012 and 2013, LinkedIn ranked second in popularity among adults (Pinterest came in third and Twitter was fourth).

Obviously, as writers we can’t afford to neglect to this network. It can be exacting and time-consuming, but the professional relationships we nurture here can set our careers on a secure course.

Link Up with LinkedIn for Writers

To sign up for LinkedIn, simply navigate to www.linkedin.com and sign up. Select a password that contains numbers, letters, and symbols to make it as secure as possible.

Upload a photo of yourself that conveys a professional image. Don’t use the cover of one of your books or image of your dog or cat. Now, spend time on the top gray panel. This portion of your profile needs to contain the information you want others to know about you and your book. Use keywords here— words that a potential reader, creative writing student, or author looking for an editor – would type when using a search engine such as Google to find you.

The Headline

The first line that appears in large text next to your photo is critical. In this space, establish the reason you are on LinkedIn, and use keywords in your description. Select your words judiciously because LinkedIn limits you to 120 characters.

Screen Shot 2014-07-24 at 3.51.24 PM 

 A nonfiction book coach on LinkedIn used this as her headline:

Brand Business With a Book | eBook Writing | Self-Publishing | Book Marketing | 25 Year Writing Coach

It’s succinct, powerful, and quickly conveys what she wants writers to remember about her. She repeats this information further down next to the word Current and in her summary. This is an example of astute marketing.

If you are uncertain about how to present yourself, peruse LinkedIn and read other users’ profiles, especially those of other writers, editors, and book coaches. Decide what your salient trait is and how it distinguishes you from other writers in the world. Then write your headline and draw attention to whatever it is that makes you unique in your field.

When you determine what your most important keywords are, repeat them. Use them in your headline and below, too, in your summary and specialties, and in the information listing your background. LinkedIn gives you ample space to insert your keywords throughout your profile.

Contact Information

When visitors click on your contact information at the lower, right-hand corner of the panel, a window opens listing your website, blog, and designated landing pages. Instead of settling for LinkedIn’s default language of “company website” or “blog,” use your blog title or the name of your book, and include links to your blog, Amazon and iTunes pages or wherever people can purchase your book.

In my example, I’ve listed a link to my website, the landing page that lists all of my books, and the landing page for where writers can subscribe to my eNewsletter. 

To customize your links, follow these steps.

  • On the top toolbar, hover over Profile, and then click Edit Profile.
  • Scroll down and click Edit Contact Info.
  • Click Other and type the title of your page.


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Claiming a Vanity URL Isn’t Vain

You don’t need to settle for a long LinkedIn URL with a series of numbers in it. You can instead create your own vanity URL and use it to market yourself on other online venues and even on your business cards. For example, my vanity URL is www.linkedin.com/francescaballo. Here are the steps you’ll need to follow:

  • On the top menu bar, hover over Profile and then click Edit Profile.
  • Click Edit Contact Info.
  • Type the last part of your new custom URL.
  • Click Set Custom URL.

 Attempt to use your first and last names, or some combination of your first and last names. LinkedIn will check to see if your vanity URL is available. If it is, you now own it. If not, you will have to make another attempt until you get a URL you like, and that’s still available.

Optimize Your Summary

Use the summary to succinctly explain to people why they need your books, training, editing services, or coaching. A succinct synopsis that explains who you are, what you do, and the benefits LinkedIn users would gain by reading your books or attending your workshops receives great visibility here. Some people consider the summary as their cover letter to the world. It’s an accurate description of this section.

If you are retired and are now devoting your life to writing, list in this section the titles and benefits of your books. If you wrote a cookbook, explain how the book will save them time, teach them to cook like a professional chef, or show them how to make sensational Snickerdoodles.

If you write for the Young Adult demographic, explain why high schools should include your book in their English classes. Suppose you wrote a grammar book. Inform junior high English teachers and school administrators about the benefits of your lesson book.

If, in addition to writing, you teach memoir workshops, include the benefits of attending your sessions. As much as you can, enrich this section with keywords and use bullets to market your book as best you can. You can add links to your summary and even upload a free eBook, white paper, or tips sheet and links to your favorite landing pages.

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Skills and Endorsements

You will want to showcase your talents by adding the Skills and Endorsements section to your profile.

  • Select Edit Profile and scroll down to the Skills & Endorsements section.
  • Click the Edit icon in the upper right.
  • Type the name of the skills you wish to highlight and then select it from the dropdown list that appears. If you don’t see the skill you’d like to add, type the skill and click on Add, and then Save.

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LinkedIn allows you to add up to 50 skills; appearing first will be the skills with the most endorsements. Sometimes other users will endorse you for skills you haven’t selected, and you’ll need to decide whether it applies to you or whether the expanded skills will dilute your brand rather than secure your niche.

If you’d like to move endorsements from your profile, follow these steps:

  • Return to Edit Profile.
  • Click the X next to the skills you’d like to remove.
  • Click Save.


Demonstrate to your contacts that people enjoy reading your books or working with you by using the Recommendations feature. Users’ eyes always gravitate to this information. LinkedIn has certain parameters about how you can incorporate a recommendation into your profile. You need to request the testimonial through LinkedIn, and once it arrives, you can’t alter it, not even to correct a typo.

Request a recommendation from a colleague you’ve worked with through a link on your Privacy and Settings page. Follow these directions:

  • Move your cursor over your photo in the top right of your homepage and select Privacy & Settings.

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  • You will be prompted to sign in to your account.
  • Click the Manage your Recommendations link under Settings.
  • Click the Ask for Recommendations tab at the top of the page.

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  • Select a position from the “What do you want to be recommended for?” dropdown list.
  • In the “Who do you want to ask?” section enter names of connections into the text field or click the address book icon to search for connections.
  • In your address book’s Choose Connections view, check the boxes next to the names you want to add and then click Finished.
  • Enter your request in the Create your message section. Don’t use the default message; personalize it.
  • Click Send.

Once you receive recommendations, the complete text of the testimonials will appear further down on your profile. Testimonials are important because they will give you credibility as a writer and workshop leader and provide further insight on your writing or teaching abilities.

Tag Your Connections

Google+ helps you to collect your contacts into separate Circles. Facebook provides the option of creating Lists that you can populate with friends, acquaintances, business associates, family members, and writing colleagues. Twitter has similar Lists you can use to monitor certain followers. LinkedIn also has lists, but on this network they are called Tags.

Regardless of the semantics of Circles, Lists, and Tags, these classifications perform the same task: They allow you to categorize your friends, fans, followers, editors, writing colleagues, and connections into groups so that you can better organize your tribe.

  • To sort your connections on LinkedIn, follow these instructions:
  • On the task bar, click Connections.
  • You will see your contact sorted by recent conversations. You can either use this list or click search to look for specific users.
  • Hover over your contact’s image and you will see the tag icon appear on the right.

 Screen Shot 2014-07-25 at 1.04.16 PM

  • Either select an appropriate category for your connection or click Add New Tags to create new categories.

To delete tags you don’t wish to use.

  •  Click Manage.
  • Click the “X” next to the LinkedIn Tag you wish to delete.

 Become A Joiner

Groups are perhaps the most important feature on LinkedIn. They enable you to become a thought leader and meet new contacts with whom you can connect on other platforms. Sharing experiences and learning from the experiences of other writers is what makes the Group feature so popular. A word of caution: Never try to promote your books or your services. Instead, talk about your publishing experiences, recommend book cover designers, offer your best marketing tips, and share information you’ve gleaned from your own self-publishing experience. To find a group, click the bars to the left of the search bar and select Groups from the dropdown menu.

 Screen Shot 2014-07-25 at 1.09.06 PM

 Here are a few groups you can consider joining.

  • Author U
  • Book Marketing
  • Books and Writers
  • Fiction Writers and Editors
  • Published & Emerging Writers of Fiction & Nonfiction

 Help Google (and Firefox) Find You

Wouldn’t you like every aspect of your LinkedIn profile to be visible to search engines? In order to make this possible, you need to go to your settings. Here are the steps.

  • Log into your account and click Settings.
  • You will be prompted to enter your password.
  • Under Profile, click on Edit your public profile.
  • Under Customize Public Profile, check which sections you would like to be public.

 Here is an example.

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Volunteer Experience and Causes

Use this application to include your volunteer experience. Everyone likes to see that professionals are giving back to their communities wherever they live. Share this information with others on your profile.


You may also add information about your books, white papers, and magazine articles. To do this follow these instructions:

  • Hover over Profile on the task bar and select Edit Profile.
  • Under Recommended for you on the right, click on Publications to add it to your profile.
  • Be sure to add links to all of your publications.

 A Baker’s Dozen of Best PractIces

  1. Here are a few tips to get you started.
  2. If you are on Twitter, include your Twitter handle on your LinkedIn profile.
  3. List the books you have published, stories that are included in anthologies, and workshops you have taught.
  4. Adjust your settings so that you receive emails whenever someone requests a connection or sends you an Inmail, LinkedIn’s term for email.
  5. Join a few groups and become an active participant by sharing your views and expertise, answering questions, and asking others for help. LinkedIn users tend to be active group participants.
  6. The search bar on LinkedIn has a drop-down menu that allows users to search for people, groups, or companies. Use this feature to find other writers, agents, publishers, and groups.
  7. Expand your network by searching for first-degree connections (people for whom you have their email address or you’ve communicated within a LinkedIn group). Then you can take it a step further and ask your connections to introduce you to their first-degree connections. Note: Unlike Facebook, you can’t connect with people you don’t know.
  8. Invite writers you meet on LinkedIn to write a guest blog for you, or interview them on your blog.
  9. Twice a day, or at least once daily, post an update that includes a link to some great content that others will want to read. The rule is 80% of the time you promote other colleagues or experts in the field, and 20% of the time you can post an update about your own blog or book.
  10. Stick to the 160-character limit in your updates.
  11. If you’ve written a how-to, editing, craft, or grammar book, become an expert in LinkedIn Answers. Users use this feature to post questions and then wait for an expert like you to provide the answers they need.
  12. If you meet someone through a LinkedIn group who helps you, offer to write a recommendation for that person.
  13. Don’t cross-post your tweets to LinkedIn. Each network has its own language, and it’s best to write distinctive messages for each social media channel.

Concluding Thoughts

LinkedIn is a valuable resource for writers, but it will take perseverance to master and finesse the finer points of this social media channel. For writers, it is a must-have platform for marketing your books and enriching your search engine optimization strategies.

To keep up with the changes and to learn more about it from experienced social media practitioners who specialize in LinkedIn, follow some of the social media enthusiasts recommended in the Further Resources section. Get involved because the rewards are waiting for you.

You may also enjoy reading:


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web


photo credit: tychay via photopin cc

Twitter, LinkedIn, Blogging & Marketing for Writers

7-25-2014 social mediaDeciding which social media network will best help you reach your demographic can feel like walking into a cupcake bakery and trying to decide which of the 150 varieties of calorie-packed treats you’d like to try. They all sound good and look great, but which one is right for you? If you find yourself in this quandary, I have good news for you. One, you’re not alone; we can all feel this way at times. Secondly, below is a list of posts that can assist you with your social media marketing. As for the cupcakes, I suggest buying as many as your diet allows – and always purchase the ones with chocolate in the ingredients.

15 Twitter Tips That Get More Retweets, Favourites And Clicks [INFOGRAPHIC] from All Twitter: Did you know that tweets with images generate 150 percent more retweets, 89 percent more favourites and 18 percent more clicks than those without? What if I told you that tweets with hashtags are 55 percent more likely to be retweeted, that links placed 25 percent of the way through a tweet receive the most clicks and that an average tweet will receive half of its total retweets in the first 24 minutes? This visual from Social Marketing Writing features 15 different Twitter statistics you probably don’t know, but should.

How to Create a Social Media Marketing Plan From Scratch from Buffer Blog: When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.

How To Target an Audience (And Avoid Book Launch Flop) from Writer Platform: One of the biggest mistakes writers make as fledgling authorpreneurs is believing that the larger the potential market, the greater the chances that their book (or freelance services) will get noticed.

20 Expert LinkedIn Guides from Business 2 Community: LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

Poet Robert Lee Brewer On SEO For Writers from Original Content: I have made several attempts to understand search engine optimization (SEO), and I’ve gotten as far as understanding that I need search engines to find this blog and my website. It’s the keyword research that I found so confusing. I tried going to those on-line tools that are supposed to help you find the best keywords for the text you’re using, but then I would get bogged down on whether or not I should use the most obvious keywords because everyone uses the obvious keywords, and it appeared that I shouldn’t be doing that because that would mean I was competing with lots of other people using the same keywords.

Are You Screwing Up Your Twitter Images? 7 Do’s and Don’ts to Live By from HubSpot: Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads.

You may also like:

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web


Photo credit: Cakehead Loves via photopin cc

Lisa Tener on Publishing, Platform and Book Marketing

Lisa Tener bring-your-book-to-lifeI met Lisa Tener at the San Francisco Writers Conference in February and was immediately impressed by her presence. She’s a sought-after book coach who has helped authors such as Deb Scott, Carrie Barron, MD, Anne Burnett and others secure big publishing contracts. Despite Lisa’s accomplishments, she’s one of the most humble – and talented – book coaching and publishing experts I’ve met. Here’s Lisa in her own words on coaching, nonfiction publishing, platform building, and the benefits of devoting time to book marketing.

I’ve read your bio but I want to hear from you how you rose in your career to become such a talented and coveted book coach?

Wow, thank you for saying that. It was a circuitous path. I knew I’d grow up to be a writer since first grade—just didn’t know what kind. And coming from a family of educators, teaching is in my blood. I majored in management and minored in writing at MIT—and I got to study with some amazing writing teachers, including Frank Conroy who went on to become the Director of the famed Iowa Writers Workshop.

I started out in technical jobs (programming related), but even in that first job, we developed courses and manuals for internal clients, so I’ve always been teaching and writing. I did lots of writing as a nonprofit executive.

Who do you work with and what do you help them accomplish?

I work mostly with people who have expertise in a certain field—coaching, medicine, therapy, business, consulting, healing arts, educators, and others—but who are not usually professional writers. The majority of my clients are writing how-to or self-help books or other types of nonfiction.

Some want to traditionally publish and I am guide them through that entire process—from fine tuning their book idea, to generating the platform to developing a first class book proposal, which includes polished, compelling sample chapters.

Others self-publish and then it’s more about writing the book—again, I help them with their book concept, I edit and I guide them to resources to help them with other aspects of their plan.

How can you tell when a book is right for a major publisher?

Major publishers are looking for 3 main things:

1. A large potential audience: they want to be able to sell a lot of books!

2. A new angle or fresh voice or new perspective on a topic that is already selling: So new, but not so new that it’s an unproven market

3. An author with a platform: It’s crucial to publishers nowadays to know that the author already has a pent up demand for the book—that there are people the author currently reaches who will buy this book when it comes out. And that the author can build on that reach to sell books to even more people. Publishers are risk averse in this current environment. The author can’t look like a risk.

Yes, they’re looking for compelling writing, but if the concept and platform are attractive and there’s a big audience, they might recommend a ghostwriter or co-writer.

Lisa TenerWhat role does marketing – especially social media marketing – play in helping a self-published author rise from obscurity?

Marketing is crucial for both traditionally- and self-published authors. You need a plan to sell books. And social media is taking a bigger and bigger role in helping authors get known. Through social media, people get to know authors, so there’s this attractive piece about connecting with your audience. In addition, people use social media to recommend books to others—so social media helps books take off.

How important is it today for authors to have large followings on social media? Do publishers really make it a numbers game?

No question that social media is playing a bigger and bigger role in publishing and book sales. So publishers are much more compelled to want to see a significant audience. But they also want to see engagement. So what if you somehow got 30,000 followers who are not engaged with you?

While numbers are an important factor, I would not say it’s a numbers game per se—so many factors go into a book deal. To give you an example, I have a client who blogs for Psychology Today and also gets picked up by the Huffington Post. He’s excellent with Twitter. He’d good about retweeting other relevant information, supporting his colleagues—he’s a team player.  He has a bit over 14,000 followers. So a nice number but nothing blockbuster on Twitter. However, his posts for PT and HP often get a lot of play. Two different major publishers approached him about writing books and he got a six-figure book deal. So, certainly his engaged presence on digital media played a major role in getting his book deal. But it’s not like there is a magic number that made it happen. Just that the engagement and reach were high.

What are the traits of a bestseller, whether it is a work of fiction or nonfiction?

Well, I specialize in nonfiction, so I’ll focus there. And I specialize in self-help and how-to. There’s some part strategy and some part magic, so I can’t give you a formula but here are some of the usual ingredients: Something fresh about it, even if it’s a popular topic; relevant to a large audience; a compelling and fresh-sounding title definitely helps—it should give a sense of benefits or potential results of reading the book; well written; entertaining—often it’s fun to read—there’s a strong voice and maybe the voice is even playful or sassy or smart or very humorous; well-organized—easy to read. But a book can have all these things and not be a bestseller. Much has to do with what the author does to get the word out. I think one of the biggest keys to success is persistence and believing in your book—being willing to do whatever it takes to get the word out. You will hit challenges and the bestselling authors see those challenges as opportunities.

What advice on marketing do you give the authors who work with you?

Take marketing seriously! And have a marketing plan that generates money from things other than book sales. If it’s all about book sales, you can invest a great deal of time and money to generate a small amount of money, but if you have something else to sell—online courses, consulting, coaching, seminars, speaking gigs, etc.—then one book sale can generate a great deal of income and you can, in turn, continue to invest some of that money back into marketing and promoting the book.

I also advise authors to blog. A blog gives you a home base where people can find you and connect and, hopefully, sign up to hear more from you so they stay in touch. A blog also helps with Google and other search engines. And it helps you engage in your communities with something to offer. Then, other social media is important for connecting with new people and expanding the reach of that blog.

Lisa Tener quickstartWhat is your favorite part of coaching?

I love the variety, so it’s a bit hard to pick one. I do love starting with an author who is at the beginning stages and still shaping the book, because we can be very creative and at the same time responsive to the marketing aspects from the get-go. I personally enjoy finding the synergy between marketing/business/publishing and the creative inner voice and inner knowing of what I refer to as the muse. I like to work with the left brain aspects of a book and then see what the muse has to say. I have an exercise I take people through, I call it “Meet Your Muse” that facilitates access to that inner muse for clarity in making creative decisions—and any decisions—about the book. Readers can access it here: Meet Your Muse Visualization.

What is the most difficult element to being a book coach?

When someone is uncoachable it can be incredibly frustrating. They want to get an agent but they’re not willing to grow their platform. Or maybe they don’t even want to build a website—that’s a nonstarter! I’ve been in the business long enough to know when it’s not a good fit for me. I’m pretty lucky. I get to work with amazing people.

I’d say once in a while I hear from someone who has a full first draft complete or a large section complete and I know it needs reorganization, yet for some reason it’s a complex book or it’s just not clear to me how to structure the material, and I feel overwhelmed, I know it’s time to bring in a colleague who specializes in that. So, it’s helpful to know your limits and when something is not playing to your strengths or it’s just not a good match (maybe not for the whole project but certainly for that aspect). Again, I’m lucky to have amazing colleagues I can call on if I get stumped on a particular book, which happens maybe once a year, if that.

Can you highlight the benefits and differences in your different coaching programs?

I tend to customize work with clients but the main things I do are:

 1. Book proposal coaching: this is for someone who wants a traditional publisher. It includes guidance on developing the book concept and structure, making the proposal highly marketable, and often on platform building as well. I will contact agents I know who seem a good match for the book. If we don’t get an agent (or if the author is not interested in much platform building, or the topic doesn’t lend itself to a publisher big enough to interest an agent), then I either help guide the author to query individual publishers or in some cases I contact smaller publishers whom I know and think are a good fit.

2. Book writing coaching: we can do this on an individual, customized basis or authors can join my annual Award-winning Bring Your Book to Life® Program to write a first draft in 8-12 weeks. We can then work on editing to complete the book for self-publishing or switch to working on the proposal.

3. Individual Consultations: These can focus on the publishing decision, platform building, next steps, or a book concept consultation. For the latter, I might recommend someone work through my “Quick Start to Kick Start Your Book” program which is $97 or $116, depending on whether digital or hard copy. It guides writers through developing the book concept and structure before diving into the writing.

4. Editing: Generally, I only have time to edit for someone who has gone through one of my programs above, but for the right project I have been known to take on someone new. I also have some skilled colleagues I recommend for editing, as part of the services I offer.

There are a lot of book coaches. What distinguishes your coaching from other professionals?

Probably the most important feature to someone looking for a coach is the results my clients get. Many have been published by—or recently signed deals with—major publishing houses including Random House, HarperCollins, Simon & Schuster, Beyond Words, Hay House, Yale University Press, New World Library, New Harbinger and more. And others choose to self-publish, many of who have won multiple book awards.

I have both a marketing background (and won a Gold Stevie Award for Marketer of the Year-media) and strong writing training. I am a traditionally published author myself. I have two business degrees from MIT’s Sloan School of Management. I serve on the faculty of Harvard Medical School’s publishing course. So I bring to the table all the pieces that help make an author successful—the writing, the business and marketing aspects and an understanding of the industry coupled with strong contacts in the industry, including the agents and publishers who serve with me as faculty for the Harvard Medical School Course.

I’ve won multiple awards for my work, and the fact that I teach at various writers conferences, plus on the faculty of Harvard Medical School’s publishing course all speak to a certain quality.

Clients tell me they value my ability to help them access their creative and intuitive abilities which are critical to writing a great—and successful—book that helps them actualize their potential.

Probably more than half of the people who contact me already know I’m the book coach for them and they want to hire me. I think some of that is word of mouth, but the majority is from the testimonials they read on my website. I think those testimonials give people a sense of what I bring to the table so it automatically attracts the people who need what I have to offer. I’m not going to be the perfect book coach for everyone—but I seem to be ideal for those people whom I work with and who value the items I just mentioned.

Lisa Tener inspiration-to-authorYour 8-week signature Bring Your Book to Life® Teleclass has helped a number of authors write their books, navigate the publishing world, and enjoy tremendous success in terms of publishing deals and awards. What are the keys to their eventual success and how does your program help them?

Wow, I could say a lot about that. I guess one key is that the program focuses on having them have a very strong start so they likely have clarity on the book concept and structure before our teleseminars begin (there’s pre-work they complete beforehand, including one-on-one work with me). In that pre-work we work together to capture what that author has to offer that makes the book special and marketable and resonate deeply for their audience. It’s fun work. It’s creative, and I so enjoy that one-on-one which is often crucial for writing the best book you can.

Then, the program has quite a bit of built-in accountability so its structured to keep you on track—and most people complete a remarkable amount of work in the 8 weeks of teleseminars—often completing a first draft or first draft with a few holes (of a book or book proposal), in that relatively short time. And yet, because of the pre-work and the material we cover, as well as the feedback from me, the books are also high quality.

Avoid Social Media Time SuckAbout the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web

Blogging, Twitter and Viral Book Promotion

7-18-14 2jpgEveryone wants to host a popular, well-read blog, right? If you’d like to learn additional learn tips from a pro – namely ADAM CONNELL – you should consider subscribing to his Blogging Wizzard. Adam’s posts are comprehensive and informative and to get you started I’ve included a recent post by him in this roundup. Another great post I found was on book promotion. Who wouldn’t love to get their books in front of 37,000 industry professionals, right? Well, this post purports to explain how to achieve that incredible goal. There are other great tips below as well from Penny Sansevieri, the Buffer Blog and Lindsay Buroker. I hope you enjoy them.

Book Promotion When Time Is Limited — What’s Most Worth Doing? from Lindsay Buroker: A blog reader sent me a note asking what I would do to promote a series like my Emperor’s Edge if I was starting from scratch and had an hour a day to work on the marketing side of things. I rambled a bit and tried to give a helpful answer, but I wasn’t sure I articulated myself well, because the truth is… enh, there’s not an easy answer or one specific thing you can do to find certain success. Oh, I know what I would do if I were starting from scratch (I recently laid out my plan for launching a pen name in a different genre and getting — I hope — reviews and sales as a new author), but what should you do if you only have a few minutes a day for book promotion?

The 7 Key Ingredients of a Powerful Twitter Bio from Buffer Blog: Your online reputation is your reputation. And it better be good. The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right? In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro.

Where to find ideas and inspiration for a blog post from The Next Web: One of the most common questions I get asked as a writer/blogger/content marketer is where I get my ideas from. Publishing as often as I do (multiple times per week, up to every weekday sometimes), ideas are certainly something I need a lot of.

How To Create Viral Content (Really) from Author Marketing Experts: Want your next blog post to go viral. Here’s a tip: Start with a headline. People open blog posts based on the headline, that’s really key so you have to start there. Headlines cause blog posts to go viral, the blog content, while important is not as key as the headline.

Get your book in front of 37,000 book industry professionals from Indie Reader: Seeing your book on a friend’s Kindle is great, but every author longs to see their title on a book store shelf. Not just another listing, IndieReader In-Store (IRIS) reviews and catalogs your book as part of a branded collection on Edelweiss, an online catalog service used by a majority of independent bookstores (plus B&N!), a social network platform for industry professionals and an interactive research tool for librarians, bloggers and reviewers.


About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Photo credit: pixabay.com