Email Marketing for Authors

5-25-15 Email Marketing for AuthorsI originally wrote this post on email marketing for authors for The Future of Ink blog earlier in the year. I am reprinting it here with updated information. (Nothing stays the same on the Internet for  long.)


Remember when email marketing was big? Guess what? It still is.

While business pages focus on social media trends, and blogs and workshops on the Internet abound with how-to information on nearly every social media network, email has been trucking along.

Savvy marketers have been doing all they can to collect their web visitors’ emails and grow their lists for years.

You’re probably asking yourself, “What about social media?” Well, social media is a powerful tool to nurture relationships with your readers.

Email marketing enables you to communicate directly with each of your subscribers – your readers.

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Social Media for Authors Podcast: Book Marketing Tips for Indie Authors

Book Marketing Tips for Indie AuthorsYou’re reading the text version of the Social Media for Authors Podcast, Episode 22, written and copyrighted by Frances Caballo. This episode focuses on book marketing tips and social media.


Let’s start with your weekly tip.

Too often, we wait until after we’ve written a book to start our marketing.

Not good.

Book marketing starts as soon as you put pen to paper or fingertip to the keyboard.

Book marketing starts as soon as you put pen to paper via @CaballoFrances
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How Not to Sell Books on Twitter … And What to Do Instead

5-18-15 Twitter Book MarketingToday’s guest post on book marketing is by author and editor, Jordan Rosenfeld.


After the thrill of writing and the exhilaration of publishing comes the thud of marketing. For many writers, this is where they fall off the face of the cliff in exhaustion or anxiety. Writers are, after all, more often creative people than business people, easily overwhelmed by shilling one’s work in a crowded marketplace.

And yet, writers are perfectly poised to use that same creative power that writes books, stories and essays, to design their social media strategy. In particular, I’m going to focus on Twitter—though what I’ll say can be applied to most other forms of social media in one way or another.

Writers are poised to design their social media strategy via @CaballoFrances
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Fab Friday Finds: Twitter Power 3.0 Book Review

Fab Friday Finds - Twitter 3.0

This is my third installment of Fab Friday Finds. This week I share a book review with you.


This week’s Fab Find is a wonderful new book on Twitter titled Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time by Joel Comm and Dave Taylor.

It’s a book I wish I’d written.

One of the first points the authors make is that publishing is now about participation.

Someone who uses social media successfully doesn’t just create content he or she also creates conversations, and those conversations create communities.

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Do Authors Really Need a Facebook Page?

Authors and Facebook Pages by Frances Caballo

Some people think about Facebook fans in terms of their monetary value. It makes sense.

Facebook marketing is time-intensive, and if we spend money on advertising, we want to see a good conversion rate that won’t cost us more than $2/Like.

As writers, we may prefer a more touchy-feely approach to our readers.

We use Facebook pages because want to communicate with our readers, we want to give them an opportunity to get to know us better, and, well, we want them to buy our next book.

Just like Coca-Cola.

In reality, authors are similar to brands such as L’Oreal and Toyota. We want to build fan loyalty with our readers, and we want them to make some purchases because the publishing business isn’t a philanthropic endeavor, now is it?

We want to build fan loyalty with our readers via @CaballoFrances
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It takes time to research and write our books, and it takes money to hire all the consultants we need to edit and package our books for a competitive marketplace.

Which takes us back to where I began: the monetary value of our Facebook fans.

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Social Media for Authors Podcast: Twitter Templates, Tips and Hints

Twitter Templates, Tips, Hints by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 21, written and copyrighted by Frances Caballo.


As usual, this week’s episode includes summaries of four blog posts with awesome suggestions about Twitter and, of course, I have your tip of the week.

Let’s start with your weekly tip.

As I said, this week we’re talking about Twitter – my favorite social media network.

There are so many ways to retweet these days, aren’t there?

What I’m loving about Twitter these days is the option to retweet and add a comment on top of the tweet. How cool is that?

When you hit the retweet button, you can simply share the original tweet or add your own comment on top. Love the choices!

Basically, this is how you do it: hover over a tweet, click the retweet icon, a pop-up will show you the tweet and a comment box, type your comment, click the Tweet button, and that’s it.

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Do You Feel Safe on Facebook? 6 Ways to Improve Your Security Settings

5-4-15 How Safe Are You on Facebook

Facebook can be fabulous for your author platform and help you communicate with your readers in a way that can rival other social media platforms.

You can find numerous blog posts that will teach you how to make the most of this powerful marketing tool and make it sound as though Facebook is fun, exciting and extraordinary for your business goals. It can be.

Today, I’m discussing a different topic about Facebook. I want authors to feel safe online, and so I’m sharing information on ways to improve your security settings that you might not find elsewhere. I’m not saying you shouldn’t use Facebook. I am saying that you likely need to read this post and recheck your security settings, especially if you’re a woman writer.


When was the last time you checked your privacy settings on Facebook?

Uh-huh.

Well, things have changed at the Great Mall of America of social media with 1.44 billion users.

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Fab Friday Find – Release Shame as an Author Entrepreneur

Fab Friday Finds By Frances Caballo

This is my second installment of Fab Friday Finds. This week’s fab find is a post I read by Dan Blank on the role of shame in our lives. I decided to share a link to his post and add my personal experience on this topic.


Like you, I read a lot of blogs. How else can I keep up with changes in social media and the publishing world?

xUfsd9_2_400x400Last Friday, I read a wonderfully sincere post by Dan Blank titled Shame and Your Writing Career. The post focused on the fear and shame that can play a role in decisions writers like you make in how you practice your craft and pursue your writing career.

To illustrate his point, Dan Blank shared a moment of shame he had while working out with a new trainer.

His post got me thinking.

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Interview with Book Marketing Expert Penny Sansevieri, Part 2

Interview with Book Marketing Expert Penny Sansevieri, Part 2 by Frances CaballoI hope you enjoy Part Two of my interview with the wonderful and talented book marketing expert and author, Penny Sansevieri.

As I mentioned last week, I first met Penny when she spoke at the Bay Area Independent Book Publishers Association several years ago. We reconnected last fall when we were both speakers at the Rocky Mountain Fiction Writers Conference. I attended her session and was again amazed at her depth of knowledge, especially about Amazon.

Now, here’s Penny in her own words.


Explain what a publicist does? Do you think every author needs to hire a publicist?

I think that every author should, at the very least, spend some time consulting a professional or someone they trust to give them solid feedback on the marketability of their book, quality of their cover, etc.

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How to Take Charge of Your Author Blog

Take Charge of Your Author Blog by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 19, written and copyrighted by Frances Caballo.


It’s been a while since I talked about blogging so I decided to share today some incredible posts I’ve recently discovered.

As usual, this week’s episode includes summaries of four blog posts with awesome suggestions and, of course, I have your tip of the week.

Let’s start with your weekly tip.

Jody ReinJody Rein is a literary agent and developer of software for authors. She created a website called Writers’ Blog Finder just for authors like you.

You can use this tool to find the top blogs in a number of given categories.

You won’t be able to enter just any keyword. You will need to select a blog category using her designated keywords for your category and a sub-category. She explains that the goal of her tool is different than Google or Safari. She wants to provide writers with a useful filter that produces search results of blogs that she and her colleagues have personally visited.

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