Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.
As of July of this year, Twitter had 284 million monthly active users who send 500 million tweets ever day. (Source: Twitter)
Of those users, 80 percent use their phones to tweet, which points to the growing need to be mobile-ready.
Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.
For today’s post, I decided to break my rule and take a look at the list of recent direct messages (DM). Below you’ll see their messages. (Note: I’ve deleted usernames and URLs to protect the privacy of these people.)
“I’d be so grateful if you could check out and rate my eBook.”
“Do you love eBooks? Download mine.”
“Thank you for following. Like me on FB.”
“My campaign is 51% funded. Link is in my bio.”
“I use TrueTwit. To validate click here: URL.”
“Connect with me on FB.”
“Connect with me on Google.”
“Please check out my books.”
“Please buy my books.”
“Please read and review my books.”
“Check out my website.”
Stop Sending These Five Tweets
I’m not saying that you can never tweet about your books, Facebook page, blog or newsletter. What I suggest is that you space those tweets apart and never send them as a direct message as part of your “thanks-for-following” tweet.
For example, I send tweets about my eBooks once every six weeks. I send other tweets about my books once every three weeks.
I also tweet about my new blog posts. However, the majority of information I tweet consists of images and blog posts I didn’t write that I hope writers will find interesting.
If I tweeted about my books more often than that, people like you would get bored with me.
Here are five tweets to stop sending today:
- Stop using the TrueTwit validation application. You’ll never grow your tribe if you use this app. If you are worried about spammers, use ManageFlitter to weed them out.
- Don’t send direct messages to your new followers. In fact, stop sending direct messages unless you’re trying to contact someone you know to convey your email address or phone number.
- Don’t ask new followers to like your Facebook page, read your book, read your blog, or review your website or book.
- Think twice before sending someone a thank you for following. In the early days, I did this but I don’t anymore. I think your time could be better spent doing something else, like a writing a blog post or working on your next book.
- Don’t send ten tweets in a row. It’s not nice to flood someone’s timeline with a day’s worth of messages in the span of a few minutes.
Five Great Tweets to Send
Now that I’ve got that off my chest let me share with you the types of tweets that are great to send.
- Tweet about your new blog posts. I create rotating tweets using SocialOomph and space them apart at 30 hours. Each tweet that I send is different, and the tweets stop after a few days. This way information about my new blog posts is appearing on different days and at different times of the day.
- Promote your colleague’s new blog posts. I’m always on the hunt for information that Indie authors can use to promote their books. I rely on a number of bloggers and some of them are Joel Friedlander, Penny Sansevieri, Jeff Bullas and Adam Connell.
- Let followers know if they have a fantastic Facebook page, blog or website. True praise is awesome to receive.
- Tell your followers about a book you read and loved.
- Send images. My retweets have skyrocketed since I began to consciously tweet images at least once daily. Select a theme that is appropriate for your niche and send one at least once daily.
What would you suggest tweeting?
About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web