Friday Roundup: Survey Results and Social Media Tips for Authors

1-30-15The results from the Podcast Survey are back and I sincerely thank everyone who participated.

In the end, I decided to give away more than just 10 books; I actually gave 15 eBooks to the first cluster of people who responded. To those of you who took the survey, I extend another huge thank you.

Now let’s review the responses.

The majority of you use Twitter (100%!), Facebook (93.75%), Google+ (75%), and Pinterest (68.75%). Forty-three percent use Instagram.

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Listen, Subscribe & Review Social Media for Authors Podcast

2-6-15 Indie Author Marketing Strategies

Plus 5 Book Marketing Tips

You’ve been awesome so far. Within the first four days of asking for reviews I received five — the number I needed to get into directories.

As wonderful as that is, to get the visibility I need for this podcast I need additional subscribers and reviews.

So anyone who subscribes, reviews and send me a screenshot of their review will still receive a free eBook of your choice — as long as it’s one that I’ve written.

Marketing the podcast has been thrilling and exhausting. It’s like launching a book.

I’ve learned a few lessons that I think can be applied to your book marketing techniques and I want to share them with you.

How to Market Your Podcast (or Books)

  1. Design your image right away. For me that meant the very first task was to create the Social Media for Authors Podcast logo. For you, as soon as you’ve firmed up your book title, have a cover designed (and let your readers vote on various versions) and start referring to your new book. Discuss challenges, obstacles, and successes.
  2. Podcasting is another form of content marketing. So create the best episodes (chapters) that you can.
  3. Ask your audience for advice. In my case, I devised a survey. You can ask for suggestions for venues or names of characters in your next book.
  4. . This is so important. Social media helps you cultivate relationships with your readers but email marketing allows you to communicate directly with your readers.
  5. Create a podcast page on your website. You’ll want to create a web page for each of your books. If you look at my Books Page, you’ll see a summary of each book and the option to read more about each book.

Friday Roundup

This week’s roundup focuses on book marketing techniques. I hope you enjoy these posts — I did!

7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book by Shelley Hitz: If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

5 Steps to Building Your Most Successful Marketing Campaign Yet by Indies Unlimited: As an indie author, you cannot succeed without a marketing campaign.

It’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer!

Blogger Outreach by Adam Connell:*Note: This is a great post that applies nicely to book marketing. Have you ever emailed another blogger and struggled to get a response? Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview. Whatever the reason, the results are usually the same – silence. Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

Don’t forget to head over to iTunes to listen, subscribe and Review the Social Media for Authors Podcast.

iTunes

About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

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Self-Publishing: 5 things I Will Do Differently Next Time

1-26-15 Self-Publishing Social Media Just for WritersGuest post by Martha Conway on her experience self-publishing her second book.

Last year, after having one novel published by a traditional publisher, I decided to publish my second novel – Thieving Forest – independently.

After six months of research and preparation I launched Thieving Forest in mid-August, and the experience has been enormously empowering.

Also confusing, exhilarating, time-consuming, and an effort that required me to exercise my brain in new and interesting ways.

It was like starting a new job, which it was. And like a hopeless perfectionist, I wanted to do everything right.

What have I learned, and what would I do differently next time? I’ve kept the list short.

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TOTAL SHARES 149

Review Social Media for Authors Podcast

1-23-14 Podcast Subscribe & ReviewThe Social Media for Authors Podcast is live on iTunes. WooHoo!

The first ten people to review my podcast by January 27th will receive one of two free eBooks: Social Media Just for Writers or Blogging Just for Writers.

Your choice!

So head over to iTunes, subscribe there, write a review, and send me a screenshot of the review.

History of the Social Media for Authors Podcast

In August I traveled to Atlanta, Georgia for a podcasting workshop with +Ellen Britt and +Denise Wakeman.

I returned to Calfornia and began my journey with podcasting with continued guidance from +Denise Wakeman.

There were a number of obstacles: finding the right equipment, learning Audacity, and getting the show art to pass iTunes’ test.

There was another obstacle, too, that I discuss in my initial podcast: As a child I had a horrific stuttering problem.

I never would have imagined then that I would be publishing my voice one day since my inability to speak clearly was a source of so much shame in my life.

But I’m doing it and I thank all of you who have been sharing the news about my podcast and encouraging me along the way.

Now let’s get on with the Friday Roundup!

Blogging Tips for Authors

6 Free Tools to Help Keyword Research by Content Marketing Institute: Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced.

10 Surefire Ways You Can Blog Like A Professional Writer by Adam Connell: Do you want to publish several great posts a week? Does it take you hours to write just one blog post? Are you looking for a way to finish your posts faster? If you’re starting off as a blogger, it’s frustrating to spend hours on a single blog post when you see others writing more in less time. Fear not.

What to do When Someone Steals Your Stuff by Penny Sansevieri: This is a wonderful post by Penny Sansevieri on what to do if someone steals your writing.

Social Media for Authors Podcast

Subscribe & Review on iTunes
Subscribe and Review the Social Media for Authors Podcast on iTunes! Go to iTunes now to subscribe and REVIEW the podcast, then send me a screenshot of your review. Complete by January 27th to enter an eBook giveaway. 

Frances Caballo- Author of Avoid Social Media Time SuckAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

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Email Marketing or Social Media? Authors Need Both!

Indie Authors Need to Use Both Email Marketing and Social MediaSocial media workshops are all the rage at writers’ conferences but what about email marketing?

It would be smart if some conference leaders started including either mentioning email marketing or including sessions on how write effective email marketing messages.

The focus on email marketing may seem like a sudden shift, but it isn’t. Every webmaster worth her weight has been recommending that writers include an email sign-up form, along with a great giveaway, for years.

Pew Research recently gave further credence to this practice. In a study, it conducted, Pew Research discovered that found that 94% of employed adults use the Internet for work. This number is no surprise when you consider the widespread use of technology across industries.

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Friday Roundup and A Survey for Authors

Marketing Tips and Podcast Survey by Frances Caballo of Social Media Just for WritersAs you know, I’m busy these days preparing for the launch the Social Media for Authors Podcast.

So far, I have recorded eight episodes and before I record too many more, I would love to have your feedback.

What I’d like to know is what would you most like to hear about in upcoming episodes.

So I developed a short survey for authors like you!

As I explain in the podcast, the new podcast isn’t about me and it isn’t for me; it’s for you.

You see, I’m purposely keeping the episodes short – about 11 minutes – so that you’ll have time to both listen to the podcast and check out the links I mention without spending too much time.

After all, I know that you’d rather spend your time writing.

I would love know what you’d like to learn in the podcast. So, I put together a very short survey with just four questions.

Now, here’s the fun part. The first ten people who answer my survey will receive a free eBook of my most recent book, Avoid Social Media Time Suck: A Blueprint for Authors to Create Online Buzz for Their Books and Still Have Time to Write.

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Social Media Tips for Assault and Domestic Violence Survivors

1-12-15 Privacy and Author Marketing Platforms by Frances CaballoWhat can you do to build your author platform if you’re a survivor of domestic violence or rape?

It’s not an uncommon question. Consider these facts from the National Coalition Against Domestic Violence:

  • One in every four women will experience domestic violence in her lifetime
  • An estimated 1.3 million women are victims of physical assault by an intimate partner each year.
  • Females who are 20 – 24 years of age are at the greatest risk of nonfatal intimate partner violence.
  • Almost one-third of female homicide victims that are reported in police records are killed by an intimate partner.

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TOTAL SHARES 82

Friday Roundup: Social Media Marketing for Authors

Episode 9 - Social Media Tips for Indie Authors by Frances Caballo-3Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts, and of course, your social media marketing tip of the week.


Let’s start with your weekly tip.

This week’s segment includes social media tips you’re going to love, and of course, your tip of the week.

Let’s start with my weekly tip.

There’s an app that you’ve heard me mention on my podcast and my blog, and that’s SocialOomph.

I wouldn’t use any other app to schedule my posts. Here’s why.

Once you connect your accounts, scheduling them is super easy. You can select the exact day and time and choose to publish your tweets on multiple Twitter accounts.

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Social Media for Authors Podcast Is Coming Soon!

Social Media for Authors Logo600Over the holidays, I’ve been hard at work on my new podcast. I’ll be back with a new post on Friday.

Until then, be among the first to hear it when it goes live!

Topics will include tips on how to more effectively and efficiently use Twitter, Facebook, Google+ and LinkedIn as well as cover blogging.

You’ll also learn about SEO and find out about updates on a range of social media networks.

Be among the first to hear the new Social Media for Authors Podcast!

TOTAL SHARES 24

Friday Roundup: How to Save Time on Social Media

 

1-2-15 Save Time on Social Media

Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts, and of course, your tip of the week on how to save time on social media


Let’s start with your weekly tip.

How many hours have you unintentionally spent in front of your computer reviewing Facebook posts, retweeting your Tweeps, and uploading photos?

We’ve all done it.

Maybe your only intention was to post an update and an image on Facebook, but then what happens instead? You see a post from a friend who is feeling down so you stop to write an encouraging note. Then you notice that a colleague posted a great article about self-publishing and you can’t resist the temptation to read it.

Next, you navigate to the website where the article is and you find a book for sale there.

You’ve got to have it, right?

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TOTAL SHARES 39