I originally wrote this post on email marketing for authors for The Future of Ink blog earlier in the year. I am reprinting it here with updated information. (Nothing stays the same on the Internet for long.)
Remember when email marketing was big? Guess what? It still is.
While business pages focus on social media trends, and blogs and workshops on the Internet abound with how-to information on nearly every social media network, email has been trucking along.
Savvy marketers have been doing all they can to collect their web visitors’ emails and grow their lists for years.
You’re probably asking yourself, “What about social media?” Well, social media is a powerful tool to nurture relationships with your readers.
Email marketing enables you to communicate directly with each of your subscribers – your readers.