Instagram Tips for Every Author

Instagram Tips for Every Author by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 32 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!


As usual, this week’s episode includes summaries of four blog posts with awesome Instagram tips and, of course, I have your tip of the week.

[Read more…]

Social Media Changes Authors Need to Know

Check Out What's NewHave you noticed all the changes occurring on social media?

Sure, every day there’s a tweak here and there but these are exciting.

But here are some changes that authors need to know.

Twitter

Periscope

Back in March, Twitter unveiled Periscope, a live-streaming video application.

Videos are called scopes and likes are communicated in the form of hearts. Similar to Instagram, just tap the screen and send you an appreciation for the “scope.”

When I first learned about Periscope in late spring, I also discovered Alex Pettitt on YouTube. He’s a Periscope expert and uses the app to dispense his tips. You’ll also find his short videos on YouTube. He’s a kick to listen to.

When I first tried Periscope several months ago, I filmed my first scope, and then immediately deleted it. However, I enjoy some of the Scopes my followers have been posting.

[Read more…]

Authors: How to Get Your Emails Opened and Read

Authors: How to Get Your Emails Opened and Read by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 31 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome email marketing tips and, of course, I have your tip of the week. Enjoy!


Introduction to This Week’s Episode

This week’s tip isn’t a tip, really. It’s an introduction to the rest of the episode. Okay, I’m cheating, just a little.

You may be wondering why I’m even talking about email marketing? Did you think it was dead?

No way.

Agents like to tell authors that publishers will ask about a writer’s email list and want to know about his or her number of subscribers.

Sure, that’s important but what if you always plan to self-publish?

In that case, email marketing is even more important.

You see, what would happen if Facebook were to crash, Twitter were to disappear, and Instagram were to fall apart? You’d lose your online connections to all of your friends, fans, and followers.

[Read more…]

Are Facebook Pages Hard? You Bet! 13 Tips to Help You Attract and Keep Facebook Fans

Attract More Readers to Facebook by Frances CaballoIf you’ve been reading this blog for a while or listening to my podcast, you’ve heard me say that Facebook is hard.

It’s not hard to set up a profile and chat with your friends. It is difficult once you build yourself a Facebook author page to grow a base of dedicated readers.

And Facebook keeps making it increasingly more difficult.

About four years ago, you could count on the fact that 32 percent or more of your readers would see your Facebook page posts.

Free Social Media Cheat Sheet

Last summer, Facebook tweaked its algorithm, lowering that number to about 6 percent. If you were lucky or invested in advertising, as many as 12 percent of your fans saw your posts.

Well, Facebook changed its algorithm again. Now, you’re lucky if 2 percent of your readers see you page posts.

Unless, that is if you purchase advertising.

[Read more…]

Take Your Author Blog to New Heights

 

Take Your Author Blog to New Heights by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 30 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!


Plugins and Apps I Recommend for Your Author Blog

As I said, we’re talking about author blogs today, so I thought I’d some of the WordPress plugins and apps that I rely on to support my blog.

WordPress SEO by Yoast

This simple plugin is a must-have on every blog. It simplifies the mystery behind SEO by showing you in red or green text whether you are using your designated keywords sufficiently.

I’m not savvy when it comes to search engine optimization, so I love this plugin because it makes the process easy. And you can use it to set up your Twitter Card too – a cool option for every blog.

Here’s an example of how it looks:

Avoid Social Media Time Suck by Frances Caballo

[Read more…]

10 Things Authors Should Never Do on Twitter

Sell More Books with These Tips by Frances Caballo
If you haven’t been using Twitter for long, you may not know that there are certain etiquette rules on this microblogging network.

And if you don’t follow them, you may have trouble growing your tribe.

Even if you’re not new to Twitter, it might be a good idea to review some of these faux pas. Why? They may be preventing you from attracting more readers, book reviewers and book bloggers from following you.

Here they are:

[Read more…]

Sell More Books with These Tips

How to Sell More Books by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 29 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome book marketing tips and, of course, I have your tip of the week. Enjoy!


How to Sell More Books Using Twitter

Let’s talk about Twitter and book promotion.

If you read a lot of blogs, you’ve heard bloggers lament that too many authors use Twitter to sell their books.

Tweets that say: “Buy my book!” “Visit my blog!” “Visit my Website!” are plentiful on Twitter.

It’s okay to tweet about your book but consider doing it differently.

[Read more…]

Not Sure How to Blog? Follow These 4 Steps

4 Steps to Author Blogging by Frances CaballoBlogging. Every author needs to do it.

But authors, who write a lot either as a passion or for a living, often seem stymied when it comes to writing blog posts.

I commonly hear the following comments:

 

“I said everything in my book.”

“My life isn’t that interesting.”

“I don’t have time.”

 

Well, as someone once told me, it’s not that we don’t have time; it’s that we have other priorities.

[Read more…]

Share Your Marketing Story with Me

Mendocino 3I’m in Mendocino this weekend teaching at the Mendocino Coast Writers Conference.

Yeah, lucky me.

While I don’t have a new podcast episode for you, I do have an opportunity to extend to you.

Do you have a uniquely interesting book marketing story to share with my readers? If you do, I may want you to write a post for my blog.

Send me a guest post of about 1,000 words. And please explain how you used social media to publicize your book. (Just send me a note via my Contact Me page.)

If you experienced success with your public relations outreach, I’d love to hear about that too.

I’m looking for great examples to share with my readers. So let me know if you have experience or expertise that you can share with other Indie authors.

Further Reading

Advanced Twitter Tips for Authors

Social Media Strategy for Authors Plus 4 Tweets to Never Send

12 Things Every Author Should Know about Social Media
Looking for a Social Media Cheat Sheet to help you schedule your social media posts? Download my cheat sheet — it’s free!
Grab Your Cheat Sheet

 

Social Media Just for Writers by Frances CaballoAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+. Be sure to check out my Social Media for Authors Podcast.

7 Reasons Why Twitter is Awesome for Writers

7 Reasons Why Twitter is Awesome for Writers by Frances CaballoEveryone familiar with me here on this blog already knows that Twitter is my absolute favorite social media network.

If I had to choose between Facebook and Twitter, Twitter easily would win the competition.

There’s a reason I’m a Twitter fangirl (woman). Twitter, more than any other social media network, has been extremely good to me.

How? Let me explain.

Shortly after joining Twitter, I discovered a Facebook expert from Malaysia who almost rivaled Mari Smith.

Well, no one can rival Mari’s success as the Facebook Queen but this person almost did. In fact, Mari would comment on her blog posts as well as tens of other ardent fans.

[Read more…]