Fab Friday Finds – How to Sell Books

Fab Friday Finds By Frances Caballo on How to Sell BooksWelcome to a new feature on my blog:  Fab Friday Finds. Every other Friday, I will introduce content, ideas, and other jewels that can help you succeed as an author and help you in some aspect of marketing, including social media marketing.

Every Fab Friday Find will be fresh from the week. In other words, I’ll be sharing information that I just learned or discovered. I will also keep these posts short.

This week I’m introducing two items that will help you learn how to sell books. Instead of summarizing them,  let’s just get started.

I belong to the Bay Area Independent Publishers Association and this past Saturday was a real treat. Shelley Hitz was the featured speaker and she talked about the importance of creating a 30-day marketing calendar to sell more books.

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3 Things Authors Must Know About Mobile-Friendly Websites

 Mobile-Friendly Websites -  Social Media Just for WritersGoogle’s  plans to penalize websites that don’t meet its new mobile-friendly websites criteria by April 21, 2015. This is such an important issue that I invited Paula Gregorowicz  – the best webmaster I’ve ever met and the person who manages my website –  to write a guest blog post  today. So let me introduce you to Paula Gregorowicz.  (She’s also an author!)

You’ve done so much hard work … written and published your book, built a platform, and spread the word about your book. So you want your website to be working for you as part of your team.

But if you’re not careful and if your site is not mobile friendly, your site could soon be working against your efforts and you might not even know it.

Google announced that starting April 21, 2015, it will begin penalizing websites that do not meet it’s mobile friendly criteria. That means not mobile friendly = no ranking in mobile search results = missed opportunities/smaller audience.

Google will penalize websites that do not meet it’s mobile friendly criteria by April 21
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Should Authors Be on Instagram? Absolutely!

4-6-15  Find Your Readers on InstagramYou’re reading the text version of the Social Media for Authors Podcast, Episode 19, written and copyrighted by Frances Caballo.


I surveyed my newsletter and blog subscribers as well as visitors to my website before launching my podcast and asked all of you which topics you would most like me to cover in the podcast. A high percentage of you said you wanted to learn more about Instagram. So here we are ready to delve into Instagram.

As usual, this week’s episode includes summaries of four blog posts with awesome suggestions and, of course, I have your tip of the week.

Why Authors Need to Be on Instagram

Let’s start with your weekly tip.

Okay, first I have to start with a confession. I am not an avid Instagram user. I do have an account, I have played around with it, but it is one of those social media networks that I have to get busy and start using on a regular basis. So in a way this episode is helping you and me.

Now that I’ve gotten that off my chest let’s get down and dirty about Instagram.

An agent recently told my colleague and friend, Nina Amir, who happens to be a fabulous nonfiction book coach, that if authors want to find a publisher they need to use Instagram.

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How to Market Your Books with Video

4-10-15 Book Trailer Marketing TipsI first learned about Jerome McLain and his company BookFrenzy when reading a blog post by Joanna Penn. It was such a valuable conversation that I thought I would continue it here on my blog with a few additional questions. I hope you enjoy meeting Jerome and learn more about how to market your books with video.

When and why did you start your new company BookFrenzy?

BookFrenzy was officially launched on January 3, 2015 because I realized I could help authors use video marketing to sell books.

Ever since YouTube was launched, videos have been extremely important and popular. Their dominance in social media marketing – not to mention their popularity on social media – only seems to gain momentum over time. How do you explain this phenomenon?

I recently played a recording of a dial-up modem accessing the web for my twelve-year-old son. He turned with a frown and said, “What’s that?” I told him that was what the web used to sound like. He replied, “That’s terrible.” After which he went promptly back to watching a soccer match on YouTube over our household broadband. With that in mind, I believe the phenomenon has been due to four main factors.

  • Increased internet speeds: Since 1991, internet speeds have steadily increased to blazing speeds with the use of fiber optic networks.
  • Increased internet users: As of 2013, there were more than 2 Billion internet users worldwide—that’s a lot of people watching and sharing video every day.
  • The explosive growth of mobile device usage: Video watching in established and emerging countries is fueling the demand for more video content.
  • Social sharing of content: Social platforms like Facebook, Pinterest, Vine, etc. allow a video to be easily shared with millions.
Social platforms like Facebook, Pinterest, Vine, etc. allow a video to be easily shared with millions
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Coming Next Week – Instagram

4-3-15  Coming  Soon I’ve learned that I’m not super woman – can you imagine that? – so I’m taking a much needed break from my weekly podcast episode schedule and Friday show notes.

Yes, I have decided to temporarily switch my podcasting schedule from weekly to every other week. This  has been a difficult decision but I believe it’s the right one for me.

In the interim, I will write short blog posts on alternating Fridays. I will let you know as soon as I return to my usual weekly podcast schedule.

Rest assured, I will be back on Monday with a post on author videos and a podcast next Friday on Instagram.

See ya Monday!


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Frances Caballo- Author of Avoid Social Media Time SuckAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+

Practical Tips for Marketing Your Books on the Social Web


Fabulously Free Image Sources for Authors

Fabulously Free Image Sources for AuthorsI feel as though I’m always harping on the importance of images in social media.

You know, we are increasingly moving toward a visual social web, blah, blah, blah.

Yet when have I ever told you about all the online venues where you can find copyright-free as well as gratis pictures? Never!

That’s changing today.

But first, I want to share a few more reasons why including images in your social media marketing strategy is so critical.

Here’s a finding from Trend Reports that I found fascinating:

Most people — between 65 and 85 percent — also describe themselves as ‘visual learners,’ forming meaning and organizing thoughts based on what they see more so than what they read.

Think about Pinterest. People are more likely to follow other users not based on their profiles but based on the images they pin on their boards.

On Twitter, retweets increase by 50% when you include images. And look at the rapid growth of Instagram. The user base soared from 90 million in January 2013 to 300 million in December 2014. That type of growth is staggering.

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Social Media for Authors Podcast: Twitter Tips You’re Going to Love

Social Media for Authors Podcast: Episode 18  Twitter tips you'll loveYou’re reading the text version of the Social Media for Authors Podcast, Episode 18, written and copyrighted by Frances Caballo.

It’s been a while since we’ve talked about Twitter, hasn’t it? Well, since twitter is my favorite social media network and since the survey you filled out said you were highly interested in learning more about Twitter, I’m sharing some awesome Twitter tips today.

As usual, this week’s episode includes summaries of four blog posts with awesome suggestions and, of course, I have your tip of the week.

Let’s start with your weekly tip.

Today were going to talk about Twubs. That’s right, Twubs. It seems that all the Twitter apps have these cute names like Twuffer, Pluggio, and Twitterific.

Once you can get past the name, you’re going to like this application.

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Pinterest Tips for Authors (Plus 57 Pinboard Ideas)

Pinterest Tips for Authors  By Frances Caballo

Are you using Pinterest? If not, you’ll want to check out this post on Pinterest tips for authors and my 57 suggestions for author pinboards.

If you think Pinterest is a fluffy, confusing or unnecessary social media network for authors, think again.

According to Shareaholic, Facebook and Pinterest are the top social media networks for driving traffic to websites.

Facebook and Pinterest are the top social media networks for driving traffic
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And Pinterest drives more traffic than Twitter.

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Social Media for Authors Podcast: Fine-Tuning Your Author Website

Episode 17   author websites

You’re reading the text version of the Social Media for Authors Podcast, Episode 17, written and copyrighted by Frances Caballo.

When I reviewed my editorial calendar for this podcast, I realize I have never spoken exclusively about websites. So I’m correcting the error today.

As usual, this week’s episode includes summaries of four blog posts with awesome tips that will help you tune up your website and get more traffic. And of course, I have your tip of the week.

Let’s start with your weekly tip.

Today I want to talk about NutshellMail. This is a cool application that helps me to stay engaged with my fans, friends, and followers.

You can connect a variety of social media networks to this application including Facebook, LinkedIn, Twitter, and YouTube, as well as Foursquare, Yelp, and CitySearch.

You can tell the application whether you want to receive an email once a day or twice a day and select the time of day you want to hear from his application.

Once you make that decision, you will receive an email that keeps you informed about:

  • new Twitter followers and “quitters”
  • your Facebook friends’ birthdays and popular posts
  • trending posts on LinkedIn from your contacts
  • reviews and photos from Yelp
  • check-ins from Foursquare

From the email you received, you can send tweets, direct messages, replies, and retweets on Twitter.

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Answers to Authors’ Most Frequently Asked Questions

FAQ for Authors by Frances CaballoWhen I teach at conferences or when I’m speaking with colleagues, I’m frequently asked certain questions about social media. So I thought it would be helpful if I answered on my blog today some of the most frequently asked questions I hear.


Which social media network should I start with?

That’s an excellent question. My response is typically a question: who is your audience? What are the ages of people in your that audience?

In other words, for whom are you writing?

Some authors will respond that their books are important to everyone and that anyone and everyone could read them.

But that’s not the case. Some readers love historical fiction, and others would rather read biographies.

You may be writing young adult, new adult, or middle-grade books. For those genres, you have very specific audiences.

Here’s another answer. I think every author should use Twitter. In my experience, Twitter opens doors and can help fuel sales.

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